Summary
Overview
Work History
Education
Skills
Timeline
Generic

Caroline Pranckevicius

Oakland,CA

Summary

Dynamic marketing professional with a proven track record at Apple, enhancing ebook and audiobook collections through trend analysis and sales research. Excelled in creating impactful, month-long campaigns for diversity and inclusion initiatives. Demonstrates meticulous attention to detail and a deep understanding of Apple's brand identity, driving content revisions and offerings on the Apple Books storefront.

Overview

3
3
years of professional experience

Work History

Apple Books Merchandiser

Apple
11.2023 - Current
  • Developed over 15 unique, customer-facing ebook and audiobook collections by identifying specific trends to entice new and existing customers.
  • Researched popular titles, through Data Browser and Hydra, to update over 60 previously existing collections every week.
  • Collaborated with our design and copywriting teams to craft compelling deliverables promptly.
  • Presented various month-long campaigns supporting Apple's diversity and inclusion initiatives for Pride Month, Black History Month, and more.
  • Advised on copy and content revisions for 7 "BookTok" collections, embracing TikTok's unique voice without compromising Apple's brand.

Marketing Coordinator

Hardie Grant Publishing
06.2022 - 10.2023
  • Wrote pitches, copy, and promotional material for public and private distribution, including press releases, website descriptions, and Amazon A+ content.
  • Designed, built, and wrote copy for website, creating a DTC marketing avenue for our imprint.
  • Maintained Excel documents with timetables for events and marketing deadlines.
  • Collaborated with freelance designers to create advertising and film assets for Instagram, TikTok, and more.
  • Scheduled meetings with authors to provide feedback and updates on their book's campaign.
  • Curated contact lists of reputable journalists through MuckRack and tailored book pitches to each publication's unique angle.

Editorial/Marketing/Publicity Intern

Hachette Book Group Inc.
07.2021 - 08.2021
  • Delivered sales and publicity reports using
    Excel and Google Sheets, using my own research and data analysis.
  • Communicated with 40 booksellers and influencers to extends event and collaboration offers.
  • Participated in two welcome calls with authors and provided back-end support at an online publicity event.
  • Developed keywords for over 60 pre-existing titles in the Title Management system, utilizing SEO principles.

Education

Bachelor of Arts - English Language And Literature

Cornell University
Ithaca
05.2022

Summer Publishing Institute - Digital Media And Book Publishing

New York University
New York, NY
06.2021

Skills

  • Proficient in Microsoft Office, Photoshop, and InDesign
  • Familiar with Apple's work ethic and brand identity
  • Interest in short and long form storytelling across various marketing platforms
  • Combines big-picture planning with strong attention to details

Timeline

Apple Books Merchandiser

Apple
11.2023 - Current

Marketing Coordinator

Hardie Grant Publishing
06.2022 - 10.2023

Editorial/Marketing/Publicity Intern

Hachette Book Group Inc.
07.2021 - 08.2021

Bachelor of Arts - English Language And Literature

Cornell University

Summer Publishing Institute - Digital Media And Book Publishing

New York University
Caroline Pranckevicius