Caroline Reyes Dorson

Talented and results-oriented creative professional with proven track record of developing successful and innovative advertising and marketing campaigns that improve brand visibility and increase revenue. Possesses excellent eye for detail and nuanced understanding of brand voice and messaging.

• Creative Director, YourHomeFavorites.com, San Diego, CA, Designed and launched pilot ecommerce store specializing in home décor featuring beautiful furnishings, art, lighting, mirrors, rugs, and more. Partnered with one of the largest importers of home goods offering thousands of products to the online shopper. Website recognized for customer service, ordering and fulfillment.
• Creative Director, Birdcage on Cedros, Solana Beach, CA, Oversaw entire operation of home furnishings and lifestyle boutique featuring high-end furnishings and home decor, one-of-a-kind accessories, lighting, bath & body, specialty fragrance, home fragrance, luxury linens and sleep wear. Hands on buying and design from concept to implementation including sales, in-store merchandising, marketing, event marketing, advertising, and brand development.
• Designer/Owner, Greenwich & Charles, Inc., Encinitas, CA, Launched one of the first successful French and English Country Lifestyle Retail Outlets in San Diego County. Concentrated marketing on exclusivity and differentiation. Core products included high-end furnishings and one of a kind “vintage” product finds/accessories, influenced by French and English country aesthetic.