Summary
Overview
Work History
Education
Skills
Timeline
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Caroline Sacca

Lexington,KY

Summary

Experienced Digital Marketing Coordinator who devises and executes campaigns and social media platform presence that build connections with target audiences, utilizing trends and strategies to create effective marketing messages.

Overview

7
7
years of professional experience

Work History

Brand Content Specialist

Tempur Sealy
Lexington, KY
09.2021 - Current
  • Manages and executes creative content for three major brands across a wide variety of assets and platforms
  • Communicates and leads creative strategy plans with cross-functional teams and external agencies
  • Proposes creative ideas to engage followers with different content types and formats.
  • Manages social media accounts to promote content and engage with followers.

Owner and Videographer

Sweet Caroline Videography
Lexington, KY
07.2019 - Current
  • Produced blog posts, pay-per-click ads and promotional content.
  • Tracked and analyzed social media and online marketing initiatives.
  • Corresponded with social media clients to utilize positive feedback and posts to better promote the brand.
  • Managed pre-production tasks such as developing content plans and overall message for over 50 projects.
  • Set and maintained organized and detailed schedules for production.

Marketing and Graphic Design Specialist

Little English
Lexington, KY
11.2020 - 09.2021
  • Created strategy to secure social media cause with marketing and influencer partnerships.
  • Assembled PR boxes to influencers for incentives and gifts to initiate promotional acts on social platforms
  • Managed day-to-day execution of social media messaging with influencer marketing strategies and creative campaigns.
  • Leveraged proficiency in Adobe InDesign, Photoshop and Illustrator to design email blasts, catalogs, posters and other promotional materials.

Marketing and Events Coordinator

Keene Trace Golf Club
Nicholasville, KY
04.2019 - 05.2020
  • Helped with end-to-end event planning process through meetings, walk-throughs and day-of execution.
  • Developed and implemented strategic, social media marketing plan.
  • Aligned all visual design and brand messaging elements to deliver consistency across digital advertising and marketing platforms.
  • Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention, engagement, reputation and revenue-focused activities.

Owner and Founder

Chandler Reese Boutique
Lexington, KY
01.2017 - 04.2019
  • Set direction to establish desired image for business.
  • Resolved issues quickly through meticulous research and quick decision-making.
  • Created and implemented marketing and advertising strategies to support revenue goals and promote strategic growth.
  • Established favorable relationships with vendors and contractors, facilitating contract negotiation and development of marketing and sales strategies.

Education

Bachelor of Science - Fashion Merchandising

Western Kentucky University
Bowling Green, KY
05.2016

Associate of Arts - Videography

Full Time Filmmaker
Online
07.2019

Skills

  • Video Editing
  • Adobe PhotoShop
  • Adobe Premiere Pro
  • Adobe Priemere Pro
  • Editing Skills
  • Product Promotion
  • Detail Oriented
  • Relationship Building
  • Social Media Strategy
  • Communication
  • Problem Solving
  • Strategic Planning
  • Digital Marketing
  • Deadline Driven
  • Project Management

Timeline

Brand Content Specialist

Tempur Sealy
09.2021 - Current

Marketing and Graphic Design Specialist

Little English
11.2020 - 09.2021

Owner and Videographer

Sweet Caroline Videography
07.2019 - Current

Marketing and Events Coordinator

Keene Trace Golf Club
04.2019 - 05.2020

Owner and Founder

Chandler Reese Boutique
01.2017 - 04.2019

Bachelor of Science - Fashion Merchandising

Western Kentucky University

Associate of Arts - Videography

Full Time Filmmaker

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Caroline Sacca