Caroline Snavely

• Implemented strategic plans aligning with organizational objectives, fostered cross-functional synergy to ensure alignment with company vision.
• Streamlined business strategy and operations to enhance efficiency and productivity, collaborated with sales and marketing teams to drive revenue growth.
• Innovated sales enablement processes and programs, focusing on training, system enhancements, and sales inspections standardization.
• Launched strategic initiatives, managed systems and process enhancements, and nurtured relationships with other leaders for strategic planning and alignment.

• Pioneered the Go-To-Market (GTM) Team, established collaborative procedures across all business and commercial teams, and implemented structured GTM processes.
• Led GTM strategies aligning with the company's strategic goals, ensuring successful product/service launch activities.
• Guided cross-functional teams, monitored market trends and competitive landscape, and adjusted GTM strategies as needed.
• Collaborated with sales and marketing teams to drive product awareness and customer engagement.

Revitalized a struggling SMB organization, built robust sales strategy, and trained a high-performance sales team.

Boosted sales by 43% in 6 months by focusing on sales tactics, call inspections, and targeted coaching.

Expanded sales team to capitalize on new markets and promote new products.

Launched account management team to minimize customer churn and pre-fielding team to enhance sales activation rates.

• Led the research, planning, and execution of all sales projects and programs.
• Assisted Chief Sales Officer in strategizing and executing sales plans to double quarterly new business units.
• Facilitated successful ASX IPO launch through effective planning and organization of sales activities.
• Enhanced new hire ramping plans by improving processes and restructuring training programs.

• Led Sales Operations for the Corporate Sales Department, managed key functional areas, and collaborated with the Sales Team to formulate and execute plans.
• Enhanced sales efficiency by creating innovative dashboards, tools, and reports, implemented process improvements, and automation strategies.
• Managed cross-functional initiatives, software selection, vendor management, and enhancements to existing applications.

• Directed the Business Operations & Technology team, implemented a multi-year technology plan to drive strategic initiatives.
• Managed the Salesforce project lifecycle, facilitated CRM customer data model design, and implemented Salesforce Marketing Cloud.
• Revolutionized the Salesforce development process by introducing Agile methodologies, reducing product backlog by 80%.

• Led the Cargo & Charters marketing team, devised and executed a comprehensive multi-year marketing plan.
• Delivered robust digital channel strategies, Go-To-Market plans, and solution roadmaps.
• Fostered collaborations with Sales and Revenue Management teams to identify customer segments, subsequently developing and executing tactical plans to boost revenue.

• Pioneered comprehensive customer relationship marketing strategies, established a regular cadence of data-driven decision making.
• Championed lead nurturing by implementing innovative scoring and grading models, increased lead to account conversion rate.

• Spearheaded the implementation of Pardot marketing automation software, enhanced customer engagement by refining annual survey methodology.
• Managed and executed dynamic email marketing campaigns using Pardot.

• Maintained brand consistency across swacargo.com, leveraged data analytics to optimize the site's performance and user engagement.
• Orchestrated all external communications, enhancing company's market visibility.