Caroline Stone
LaGrange,USA
Summary
Dynamic professional with extensive experience in strategic planning, financial management, and team leadership. Proven ability to leverage industry insights to drive business growth and enhance operational efficiency. Successful in developing and executing innovative strategies that significantly boost profitability and productivity. Committed to fostering a collaborative team environment while achieving results that align with organizational goals.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Owner/President
Greater Marketing Services
01.2022 - Current
- Founded and operated a full-service marketing firm providing strategic marketing, branding, and business development solutions for small to mid-size businesses across multiple industries.
- Built and managed client relationships from acquisition through long-term retention, increasing overall client portfolio and recurring revenue year over year.
- Oversaw creative production for print, digital, and social media assets, ensuring consistent brand identity and high-quality campaign deliverables.
- Generated business development opportunities through networking, partnerships, and targeted outreach, resulting in increased brand awareness and service expansion.
- Provided consulting on brand positioning, customer experience, and revenue growth strategies to help clients scale effectively.
- Championed community engagement initiatives and strategic collaborations to strengthen local market presence for both the agency and its clients.
Marketing Director
UrgenCare Clinic & LivWell Health
12.2022 - 05.2025
- Led the development and execution of integrated marketing strategies that increased patient volume in all clinic locations.
- Oversaw all marketing & branding efforts, fostering collaboration to enhance brand messaging and achieve organizational goals.
- Implemented targeted digital marketing campaigns, including SEO, PPC, and social media advertising, resulting in an increase in online engagement and conversion rates.
- Developed and managed content for the company’s website and social media platforms, improving brand visibility and establishing thought leadership in the healthcare sector.
- Built and maintained relationships with community organizations, enhancing partnerships and driving local outreach initiatives.
- Spearheaded community engagement events and health fairs, successfully increasing brand awareness and fostering a positive community presence.
Marketing Specialist
Kimble’s
01.2022 - 12.2022
- Developed and implemented comprehensive marketing strategies that increased brand visibility and customer engagement.
- Managed social media channels, creating and curating content that grew follower engagement and expanded audience reach.
- Conducted market research and competitor analysis to inform product positioning and marketing initiatives, leading to an increase in sales.
- Collaborated with cross-functional teams to design promotional materials and advertisements, ensuring consistent brand messaging across all platforms.
- Analyzed campaign performance metrics, providing actionable insights and recommendations to optimize future marketing efforts.
- Developed and maintained strong relationships with external vendors and partners to enhance marketing initiatives and improve brand exposure.
Marketing Intern
Shaw Sports Turf & Shawgrass
01.2021 - 12.2021
- Assisted in the development and execution of marketing strategies to promote Shaw Sports Turf and Shawgrass products, contributing to a significant increase in brand awareness.
- Created engaging content for social media platforms, enhancing follower engagement and driving traffic to the company website.
- Supported the design and production of promotional materials, including brochures and product catalogs, ensuring alignment with brand guidelines.
- Conducted market research to identify industry trends and competitor activities, providing insights to inform marketing strategies.
- Collaborated with the sales team to develop targeted email campaigns, resulting in improved lead generation and customer outreach.
- Assisted in organizing trade shows and events, coordinating logistics and promotional efforts to maximize visibility and attendee engagement.
Marketing & Communications Assistant
Kennesaw State University
08.2020 - 12.2020
- Collaborated with cross-functional teams to produce promotional materials, including brochures, flyers, and digital content, ensuring brand consistency.
- Conducted market research and analysis to identify trends and inform strategic communication initiatives.
- Supported the planning and organization of campus events, coordinating logistics and promoting participation through targeted outreach.
- Maintained and updated the university’s website, improving user experience and accessibility of information.
- Monitored and reported on the effectiveness of marketing efforts through data analysis and metrics tracking, providing insights for future campaigns.
- Assisted in the development and execution of marketing campaigns, contributing to an increase in student engagement and event attendance.
Education
Bachelor of Business Administration - Marketing, Sports Marketing
Kennesaw State University
01.2021
Diploma - undefined
LaGrange High School
01.2018
Skills
- Digital marketing strategy development
- Content development and oversight
- Proficient in Adobe Creative Suite
- Social media strategy
- Data analysis and reporting
- Brand strategy formulation
- Strategic business development
- Project management expertise
- Customer relationship management expertise
- Effective communication skills
Accomplishments
- Developed and executed multi-channel marketing campaigns that increased engagement and brand visibility by over 250% on average.
- Grew social media audiences across multiple platforms by 500% on average through strategic content planning and targeted campaigns.
- Designed and produced high-impact creative assets using Adobe Creative Suite, elevating brand consistency and customer engagement.
- Implemented data-driven marketing strategies using Google Analytics, improving campaign performance and ROI.
- Oversaw brand refresh initiatives that strengthened market positioning and improved customer recognition.
Certification
- Adobe Creative Suite
- Microsoft
- Google Ads
- Leadership Troup Class of 2024
Timeline
Marketing Director
UrgenCare Clinic & LivWell Health
12.2022 - 05.2025
Owner/President
Greater Marketing Services
01.2022 - Current
Marketing Specialist
Kimble’s
01.2022 - 12.2022
Marketing Intern
Shaw Sports Turf & Shawgrass
01.2021 - 12.2021
Marketing & Communications Assistant
Kennesaw State University
08.2020 - 12.2020
Diploma - undefined
LaGrange High School
Bachelor of Business Administration - Marketing, Sports Marketing
Kennesaw State University