Caroline Webb
Seattle
Summary
Dynamic Marketing Manager with a proven track record at Amazon. Adept in leveraging digital marketing and project management skills to develop innovative campaigns that enhance brand visibility, customer engagement, and lead generation. Specializes in creating compelling content. Excels in collaborative environments, showcasing customer obsession and drive to deliver results.
Overview
10
10
years of professional experience
Work History
Product Marketing Manager | WW Growth Marketing
Amazon
Seattle
01.2022 - Current
- Generated creative marketing campaigns that engage target audiences effectively.
- Performed comprehensive market and competitive analyses through industry research and in-depth interviews across multiple departments to identify customer pain points and develop solutions.
- Delivered marketing strategy updates to upper-level management.
- Tracked KPIs such as opens, clicks, and feature adoptions associated with digital campaigns, and reported results internally.
- Implemented targeted marketing to drive product awareness and performance.
- Developed lead nurturing programs through email and paid social media campaigns.
- Created and executed content marketing campaigns to drive leads, engagement, and sales.
- Launched a net-new onboarding program for newly registered customers, including email and landing page resources.
- Developed creative assets to launch online paid media ads and landing pages.
- Served as a Bar Raiser (peer reviewer) for marketing email campaigns.
- Collaborated with internal teams to launch programs across the US, EU, and Japan.
Digital Marketing Specialist
Realogics Sotheby's International Realty
Seattle
07.2019 - 01.2022
- Analyzed website traffic metrics and adjusted strategies accordingly.
- Developed marketing strategies involving web design, blog writing, email marketing, social media management, and reporting for clients.
- Measured and reported performance of digital campaigns to assess against goals, ROIs and KPIs.
- Created and maintained a content calendar to ensure timely publication of blog posts, social media updates, and promotional materials.
- Created engaging content for social media platforms, including Facebook and Instagram, to foster community growth.
- Tracked content performance through detailed reporting systems.
- Launched a new email marketing software company-wide and coordinated training.
Marketing Coordinator
John L. Scott Real Estate
Seattle
12.2018 - 07.2019
- Developed and launched all content for a top 1% broker within the firm.
- Launched comprehensive marketing strategies for each unique property including organic and paid social media, website management, and email marketing.
- Executed creative content including photography, videography, and 3D renderings of properties.
- Maintained relationships with vendors to develop print materials, including signage and flyers.
Marketing Assistant
University of South Florida
Tampa
08.2015 - 12.2018
- Developed promotional materials for new or updated course offerings.
- Created event marketing materials including banners and signage.
- Delivered the design and development of brochures, flyers, and other print materials.
- Maintained relationships with vendors to ensure seamless procurement of office supplies.
Education
BA - Mass Communications, Creative Advertising, Visualization & Design
University of South Florida
Tampa, FL12.2018
Skills
- Project management
- Graphic design
- Social media management
- Copywriting
- Photography
- Videography
- Public relations
- Email marketing
- Account management
- Product marketing
- Marketing strategy
- Customer segmentation
- Integrated marketing technique
- Brand visibility
- Lead generation campaigns
- Digital marketing
References
References available upon request.
Timeline
Product Marketing Manager | WW Growth Marketing
Amazon
01.2022 - Current
Digital Marketing Specialist
Realogics Sotheby's International Realty
07.2019 - 01.2022
Marketing Coordinator
John L. Scott Real Estate
12.2018 - 07.2019
Marketing Assistant
University of South Florida
08.2015 - 12.2018
BA - Mass Communications, Creative Advertising, Visualization & Design
University of South Florida
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