Overview
Work History
Education
Skills
Awards/Activities
Timeline
Generic

CAROLINE WILLIAMS

Customer Researcher
Baltimore,MD

Overview

6
6
years of professional experience

Work History

Senior Analyst, Content Consumer Insights

NBCUniversal
05.2025 - Current
  • Led end-to-end research initiatives for top NBCU titles, managing data collection, analysis, and reporting to inform strategy and executive decisions.
  • Analyzed consumer and market data to identify trends and opportunities, delivering actionable insights to cross-functional teams.
  • Conducted on-site research at 5+ live events, providing real-time feedback to improve engagement and overall experience.
  • Supported stakeholders by resolving inquiries, addressing data discrepancies, and ensuring accurate reporting.
  • Partnered with internal teams and vendors to maintain data integrity and streamline multi-step processes.
  • Developed dashboards to monitor performance metrics, enabling proactive issue identification and reporting.

Analyst, Content Consumer Insights

NBCUniversal
07.2022 - 05.2025
  • Designed and optimized research surveys to align with business objectives and ensure accurate data collection.
  • Translated complex datasets into actionable recommendations through reports and visualizations for leadership and internal teams.
  • Supported content strategy, marketing effectiveness, and awareness tracking initiatives, improving audience engagement.
  • Maintained organized documentation for data outputs, facilitating smooth communication across teams.
  • Resolved internal team questions and reporting issues, ensuring timely and accurate information delivery.

Entertainment Consumer Insights Intern

NBCUniversal
01.2022 - 05.2022
  • Analyzed social media and audience commentary to identify trends and guide programming and marketing decisions.
  • Produced concise trend reports on competitors and market developments to inform team strategy.
  • Created clear visualizations to communicate complex data effectively to leadership and stakeholders.
  • Assisted with data verification and responded to team inquiries to ensure accuracy and efficiency.

Paid Search Executive

Jellyfish US
06.2019 - 08.2021
  • Managed paid search campaigns for multiple clients, analyzing performance data to optimize ROI and results.
  • Collaborated with clients and internal teams to address questions, implement improvements, and meet objectives.
  • Maintained accurate campaign records and reporting, supporting transparent decision-making.
  • Coordinated multi-step campaign processes, adapting to shifting priorities while ensuring deadlines and results were met.

Education

Master of Arts - Performing Arts Administration

New York University
New York, NY
05.2022

Bachelor of Science - Marketing

Coastal Carolina University
Conway, SC
05.2017

Skills

  • Project Management

  • Data Analysis

  • Survey Design

  • Analytical Thinking

  • Data Visualization

  • Qualitative and Quantitative Research

  • Client management

  • Customer service

  • Problem-solving

Awards/Activities

  • 3x Recipient of the NBCU GEM (Going the Extra Mile) Award
  • Chosen as a Young Professionals Lead, Selected to participate in a Leadership Masterclass for Junior NBCU employees

Timeline

Senior Analyst, Content Consumer Insights

NBCUniversal
05.2025 - Current

Analyst, Content Consumer Insights

NBCUniversal
07.2022 - 05.2025

Entertainment Consumer Insights Intern

NBCUniversal
01.2022 - 05.2022

Paid Search Executive

Jellyfish US
06.2019 - 08.2021

Master of Arts - Performing Arts Administration

New York University

Bachelor of Science - Marketing

Coastal Carolina University

Similar Profiles

CREATE PROFILE
CAROLINE WILLIAMSCustomer Researcher