CAROLINE WILLIAMS
Customer Researcher
Baltimore,MD
Overview
6
6
years of professional experience
Work History
Senior Analyst, Content Consumer Insights
NBCUniversal
05.2025 - Current
- Led end-to-end research initiatives for top NBCU titles, managing data collection, analysis, and reporting to inform strategy and executive decisions.
- Analyzed consumer and market data to identify trends and opportunities, delivering actionable insights to cross-functional teams.
- Conducted on-site research at 5+ live events, providing real-time feedback to improve engagement and overall experience.
- Supported stakeholders by resolving inquiries, addressing data discrepancies, and ensuring accurate reporting.
- Partnered with internal teams and vendors to maintain data integrity and streamline multi-step processes.
- Developed dashboards to monitor performance metrics, enabling proactive issue identification and reporting.
Analyst, Content Consumer Insights
NBCUniversal
07.2022 - 05.2025
- Designed and optimized research surveys to align with business objectives and ensure accurate data collection.
- Translated complex datasets into actionable recommendations through reports and visualizations for leadership and internal teams.
- Supported content strategy, marketing effectiveness, and awareness tracking initiatives, improving audience engagement.
- Maintained organized documentation for data outputs, facilitating smooth communication across teams.
- Resolved internal team questions and reporting issues, ensuring timely and accurate information delivery.
Entertainment Consumer Insights Intern
NBCUniversal
01.2022 - 05.2022
- Analyzed social media and audience commentary to identify trends and guide programming and marketing decisions.
- Produced concise trend reports on competitors and market developments to inform team strategy.
- Created clear visualizations to communicate complex data effectively to leadership and stakeholders.
- Assisted with data verification and responded to team inquiries to ensure accuracy and efficiency.
Paid Search Executive
Jellyfish US
06.2019 - 08.2021
- Managed paid search campaigns for multiple clients, analyzing performance data to optimize ROI and results.
- Collaborated with clients and internal teams to address questions, implement improvements, and meet objectives.
- Maintained accurate campaign records and reporting, supporting transparent decision-making.
- Coordinated multi-step campaign processes, adapting to shifting priorities while ensuring deadlines and results were met.
Education
Master of Arts - Performing Arts Administration
New York University
New York, NY05.2022
Bachelor of Science - Marketing
Coastal Carolina University
Conway, SC05.2017
Skills
- Project Management
- Data Analysis
- Survey Design
- Analytical Thinking
- Data Visualization
- Qualitative and Quantitative Research
- Client management
- Customer service
- Problem-solving
Awards/Activities
- 3x Recipient of the NBCU GEM (Going the Extra Mile) Award
- Chosen as a Young Professionals Lead, Selected to participate in a Leadership Masterclass for Junior NBCU employees
Timeline
Senior Analyst, Content Consumer Insights
NBCUniversal
05.2025 - Current
Analyst, Content Consumer Insights
NBCUniversal
07.2022 - 05.2025
Entertainment Consumer Insights Intern
NBCUniversal
01.2022 - 05.2022
Paid Search Executive
Jellyfish US
06.2019 - 08.2021
Master of Arts - Performing Arts Administration
New York University
Bachelor of Science - Marketing
Coastal Carolina University