Caroline Wilson
Hamburg
Summary
Highly motivated sales/marketing leader offering comprehensive experience in healthcare industry. Quick to identify strengths, weaknesses and opportunity and execute plan for growth as it applies to market, sales and/or operations. 20 years’ experience marketing to private practice and hospital setting as well as co-marketing with pharmaceutical companies and key manufacturers. Strong territory-management skills, inspirational leadership style, strong directive toward motivational management. Knowledge and understanding of autoimmune, chronic disease states as well as acute care market and challenges within both. Background in account management and development, sales management and operations. Well-organized with an exceptional work ethic and business management skills. Cooperative, Conscientious, and Considerate. Highly motivated, energetic and positive.
Overview
32
32
years of professional experience
Work History
Account Manager
Prompt Care Companies
New Providence
05.2021 - Current
- Managed client relationships to ensure satisfaction and retention.
- Developed account strategies to align with client needs and company goals.
- Coordinated product launches to enhance client engagement and support.
- Facilitated communication between clients and internal teams for project alignment.
- Analyzed market trends to advise clients on potential opportunities.
- Trained junior staff on account management best practices and tools.
- Resolved client issues promptly to maintain strong business partnerships.
- Conducted regular reviews of accounts to assess performance and strategies.
- Managed multiple accounts simultaneously while meeting deadlines.
- Resolved customer complaints in a timely manner.
- Acted as main point of contact in matters relating to client concerns and needs.
- Developed strategies to increase revenue from existing accounts.
- Provided training and guidance to new Account Managers.
- Maintained accurate records of all customer interactions in the CRM system.
- Renewed existing accounts by building relationships with clients.
- Analyzed client data and identified opportunities for growth.
- De-escalated customer interactions by providing alternative solutions to issues.
- Generated leads through cold calling activities.
- Attended trade shows and conferences as a representative of the company.
- Monitored industry trends and made recommendations for changes in strategy accordingly.
- Addressed customer questions and concerns regarding products and services.
- Resolved client issues and complaints in a timely and effective manner, ensuring client satisfaction.
Field Sales Trainer
Option Care Health
09.2019 - Current
- Worked directly with new hires and employees new to the Chronic role to train and develop skill set and product knowledge conducive to selling in their markets.
- Assisted team members in the field and attended in services to help develop their skill set, product knowledge, understanding of disease states and talk track.
- Onboarded two new hires within the region.
- Worked with Northeast team to develop and adhere to strategies that resulted in growth throughout the market.
- Organized and held weekly calls with the Northeast team to discuss strategic selling methods, market trends and challenges within their respective markets, and worked to drive team through the current pandemic.
Biological Sales Specialist
Bioscrip Infusion Services
06.2018 - Current
- Direct physician marketing in Chronic Disease space, specifically Neurology, Immunology, Gastroenterology, Rheumatology.
- Work directly with AE’s and CL’s to assist in developing specialty business within their respective territories.
- Brought and exceeded respective branches to budget goal for chronic therapies.
- Finished 2019 Q1 at 129% of goal and Q2 at 122% of goal.
Chronic Account Executive
Option Care Health
09.2019 - 05.2021
- Leveraged companies market access and resources to cultivate relationships with referral sources which directly resulted in growth.
- Collaborated with manufacturer partners to focus on key accounts to drive business.
- Utilization of company platforms such as Reference point and Selling point to track referrals and market activity.
- Achieved and Exceeded Goal for all of 2019 and Q2 of 2020.
- Winner of the 2019 Hope Award.
- Achieved Top 3 in Chronic sellers for 2019.
- Nominated by CEO to join 2020 Sales Advisory Board.
- Nominated by AVP for Field Sales Trainer for Northeast Region.
- Drove a 15% increase in business by effectively expanding IG and biologics sectors.
Director of Marketing/Infusions Sales
Nextron Infusion Services
07.2007 - 06.2012
- Managed and trained sales team with focus on chronic and acute care market.
- Created new marketing strategy and tripled traditional infusion therapy census within 6 months.
- Assigned and aligned territories, identified and resolved vulnerabilities directly related to sales people and/or territory trends.
- Worked directly with pharmaceutical representatives, managers and clinical staff to help increase usage, prescribing and patient/Dr. compliance.
- Established cooperation and policy between sales and operations to ensure that referral sources and patients were being served properly and efficiently.
- Fostered strong communication and working habits between sales and operations to ensure effective communication and cooperation.
Director of Specialty Services
American Infusion-Midatlantic
01.2007 - 06.2007
- Marketed traditional home infusion therapy in central New Jersey.
- Developed and marketed biologics program for entire state of New Jersey.
Territory Business Manager
Nextron Infusion Services
10.2005 - 01.2007
- Developed working relationships with Pharmaceutical companies to promote programs directly related to their product.
- Marketed programs and clinical protocols directly to physicians, pharmaceutical companies and hospitals.
- Researched and followed Orencia launch in first quarter. Established Nextron as the first and only distributor of Orencia. Worked closely with Bristol-Myers Squibb to develop infusion program and specialty pharmacy services. Developed effective marketing plan for Orencia and increased monthly usage from 0-330 vials per month within 4 months. (while I was on bed rest)
Physician Liaison
Garden State Health Care Group
05.2005 - 09.2005
- Established and maintained relations with physicians to increase patient referrals and to increase census.
- Developed strategic marketing plan to increase sub-acute admissions.
Territory Business Manager
Nextron Infusion Services
02.1999 - 04.2005
- Developed relations with Specialists such as; Infectious Disease, Gastroenterologists, Oncologists, Neurologists and Rheumatologists; as well as hospitals, specifically Case Managers, Social Workers, and Discharge Planners.
- Used effective communication to present clinical information and safety protocols.
- Cultivated relations with pharmaceutical companies for industry related products in order to develop effective marketing plan.
- Brought sales from $0-$300,000 in an undeveloped territory in just 13 months.
- Developed successful marketing strategy for Remicade; presently at 250 vials a month.
Customer Service Representative/Sales Assistant
Nextron Medical Technologies
02.1998 - 01.1999
- Composed contractual pricing agreements.
- Communicated with customers via telephone to place orders and answer questions about product information.
- Promoted to Sales position after 1 year of employment.
Receptionist/ Accounts Payable
North Jersey Podiatry
01.1994 - 01.1998
- Negotiated with vendors to ensure competitive pricing on supplies and services.
- Managed businesses finances.
Education
Associates Degree -
Sussex County Community College
01.1997
Skills
- Effective communication skills, data analysis to target key accounts, experience with managed care, follow up and execution to successfully pull cases through
Timeline
Account Manager
Prompt Care Companies
05.2021 - Current
Field Sales Trainer
Option Care Health
09.2019 - Current
Chronic Account Executive
Option Care Health
09.2019 - 05.2021
Biological Sales Specialist
Bioscrip Infusion Services
06.2018 - Current
Director of Marketing/Infusions Sales
Nextron Infusion Services
07.2007 - 06.2012
Director of Specialty Services
American Infusion-Midatlantic
01.2007 - 06.2007
Territory Business Manager
Nextron Infusion Services
10.2005 - 01.2007
Physician Liaison
Garden State Health Care Group
05.2005 - 09.2005
Territory Business Manager
Nextron Infusion Services
02.1999 - 04.2005
Customer Service Representative/Sales Assistant
Nextron Medical Technologies
02.1998 - 01.1999
Receptionist/ Accounts Payable
North Jersey Podiatry
01.1994 - 01.1998
Associates Degree -
Sussex County Community College
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