CAROLYN ELDER

• Championed Agile SCRUM methodology between architecture, UI design and development teams making feature scope and delivery status more traceable and transparent business-wide. This increased team velocity, improved product requirement quality and clarity, improved effort estimate quality and accuracy and improved the ability to plan and communicate delivery dates with confidence.
• Reduced UI Product Engineering team's time-to-deployment from quarterly/monthly to weekly continuous delivery.
• Gained cross-organizational stakeholder buy-in between Customer Success, Product R&D and Product Engineering leadership for continuous customer product feature delivery including customer support content through transparency, agile communication methods and establishing rhythms leaders could come to trust and relax into.
• Host product demo with highest consistent company-wide attendance rate of 45-50%.
• Introduced and host quarterly product demo feature review. Emailed video recap of this demo (which includes with user stories for top features) has 57% Open rate, 23% reopen rate and 26% CTR.
• Resolved problems with new feature and enhancement request intake process across teams using an "effortless approach" to serving teams as customers.
• Improved bug management and status reporting process.

• Identified gaps in existing content strategy and presented approach to improve our SEO and topical authority in the CX and conversation intelligence and analytics space. We're now competing on Google's first page for differentiating topical themes.
• Research and write short and long-form SEO-optimized technical pillars and clusters on customer experience, effort, machine learning and AI, conversational analytics and conversation intelligence for Tethr.com that consistently outperform other blog contributor content (and compete with top industry content) by SERP position, time on page, exit rates, page visits and social engagement.
• Identified risks to the brand in content (including voice, tone, style and POV in the market), presented strategies and tactics to address them and am in process of successfully implementing those.
• Write and manage production of product-focused technical content for Support.tethr.com in alignment with feature deployment schedules.
• Contribute to theming and writing product content for customer newsletters.
• Act as Editorial director for internal Culture and company communications in collaboration with SMEs across organization. Produce Listen & Learn and Tethr'd Together newsletters.
• Listen & Learn has average overall engagement rate per quarter of 153% | 80.5% open rate | 46% Reopen rate | 28% CTR
• Tethr'd Together has avgerage overall engagement rate per quarter of 202% | 80% open rate | 89% Reopen rate | 61% CTR

I believe that in work, in life, and in our growth—there is no separation.

• As a writer and growth coach, I help my individual clients and teams study their unconscious behaviors, beliefs and stories to become connected leaders and teams who bring their whole selves to their work.
• As a culture champion and business consultant, I help small businesses and startups define and build cultures that engage us all in the practice of self-reflection, selflessness, mindfulness and ultimately, self-growth for the whole system. So, the system can become a reflection of the wholeness of its parts.
• Industries: Health & Wellness, Self-development, Coaching & Business Consultation
• Clients: Ayurvedic products company, SaaS company, historical fiction author and individual coaching clients