Summary
Overview
Work History
Education
Timeline
Generic

Carolyn Jones

Decatur,GA

Summary

Strategic, thoughtful and easily-excitable marketing professional with a decade of experience managing advertising, digital and experiential campaigns from in-house, agency and freelance environments.

Overview

13
13
years of professional experience

Work History

Project/Account Manager

Freelance
05.2017 - Current
  • Strategize and implement communications plans, including writing, optimization and partner communications across all media outlets
  • Create VIP experiences for Coca-Cola's Executive team, including transpo, ticketing, dinners and events
  • Produced (10) 1,000+ attendee Anheuser Busch VIP events and in-market campaigns to bring Stella Artois' brand to life through art, experience and sampling
  • Created and implemented project plans, oversaw creative development, community outreach, partnership management, production and external agencies

Marketing Project Manager

Nebo Agency
10.2019 - 10.2022
  • Successfully delivered full-suite of digital service offerings, including Intel, Strategy, Paid and Organic Media, Email, UX, Copy and Design
  • Address problems head on and implemented streamlined solutions to drive revenue, inform stakeholders and increase engagement
  • Boosted e-comm ROI 60% YoY for Cariloha, increased IG brand engagement 35% for Metro Atlanta Chamber, doubled email open rates for Cady Studios

Creative Account Manager

The Coca-Cola Company; In-House Creative Agency
09.2017 - 09.2019
  • Developed process, strategy and creative for TCCC initiatives across shopper, social, digital, OOH and partner marketing needs
  • Created ground-breaking shopper marketing materials for use in target markets in coordination with brand campaigns and relevant consumer and CSR analytics
  • Successfully led team of 10 designers and multiple agencies to create best-in-class work, on time and on budget for as many as 8 client teams simultaneously

National Account Executive

CAA (Creative Artist Agency)
07.2016 - 04.2017
  • Designed, implemented and iterated project plans for new Alcatel IDOL 5 within Cricket Wireless network
  • Streamlined Cricket Wireless Regional Manager processes, including creative request forms, project trackers and legal approval forms
  • Successfully oversaw internal team, as well as external agencies, business partners and creative freelance teams to deliver ROI for both AT&T and Alcatel network

Senior Account Manager

Havas Sports and Entertainment
01.2012 - 07.2016
  • Drove large-scale sponsorship programs from bid through execution, including leading RFP, Media Buying, Social, Digital, Creative, Logistics, Artist Management and Legal Teams
  • Built go-to-market strategy for Nando's PERi-PERi through hyper-targeted sampling initiatives, shopper marketing and strategic influencer seeding resulting in 2.5MM social impressions and 300% sales increase
  • Successfully leveraged eSports Gaming Community for Coca-Cola and McDonald's through authentic social outreach and game-specific engagement tactics

Education

Bachelor of Arts - Communications Studies , Magna Cum Laude

Oglethorpe University
Atlanta, GA
05.2011

Timeline

Marketing Project Manager

Nebo Agency
10.2019 - 10.2022

Creative Account Manager

The Coca-Cola Company; In-House Creative Agency
09.2017 - 09.2019

Project/Account Manager

Freelance
05.2017 - Current

National Account Executive

CAA (Creative Artist Agency)
07.2016 - 04.2017

Senior Account Manager

Havas Sports and Entertainment
01.2012 - 07.2016

Bachelor of Arts - Communications Studies , Magna Cum Laude

Oglethorpe University

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Carolyn Jones