Carolyn King
Summary
Conscientious Finance SEO Copywriter with 6+ years of experience crafting compelling B2B and B2C content for the financial industry. Skilled at transforming complex financial concepts into digestible narratives that resonate with target audiences.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Copywriter
Stratimize Marketing
07.2023 - Current
- Wrote sales and marketing emails, monthly newsletters, and landing pages for mortgage industry clients.
- Crafted captions to promote blog content across various social media channels.
- Refreshed clients' old articles to optimize their SEO rankings.
Copywriter
Certified Credit
06.2021 - Current
- Developed strategic content strategies to attract an audience of small-to-medium-sized mortgage lenders.
- Researched, wrote, and revised weekly blog articles, eBooks, white papers, and press releases.
- Transformed “Talk Data to Me” podcasts into blog articles to maximize content reach.
Copywriter
Copycat Copywriters
10.2019 - 01.2024
- Wrote 500+ blog articles and web pages for various B2B and B2C companies, including online lenders, credit unions, insurance providers, sale-leaseback companies, and more.
- Researched blog topics thoroughly to produce accurate, high-performing content.
- Adapted writing to clients' specific formatting guidelines and voice requirements.
Content Manager
SiO Digital
04.2019 - 09.2019
- Managed company-wide content generation from conception to completion.
- Developed SEO content strategies around high-ranking keywords and buyer's journey stages.
- Edited blog articles to ensure flawless grammar, appropriate voice, and optimized SEO.
- Reformatted blog content into video, infographic, and e-book form to maximize reach.
Marketing Account Manager
SiO Digital
10.2018 - 09.2019
- Managed B2B clients' marketing campaigns from onboarding to ongoing optimization.
- Developed data-driven buyer personas to inform web copy and design.
- Monitored and optimized SEO to achieve first-page Google rankings.
Digital Marketing Intern
Vital Digital
01.2018 - 03.2018
- Researched and wrote SEO blog articles.
- Drafted ad copy for a client's upcoming showcase.
- Increased Vital Digital's Instagram following by 400%.
Education
Business Administration With a Focus in Marketing -
University of San Diego
San Diego, California05.2018
Skills
- SEO Copywriting
- Editing
- Content Strategy
- Email Marketing
- Blog Writing
- Business Writing
Certification
- HubSpot Content Marketing Certification
- HubSpot Inbound Certification
- Google Analytics for Beginners Certification
Timeline
Copywriter
Stratimize Marketing
07.2023 - Current
Copywriter
Certified Credit
06.2021 - Current
Copywriter
Copycat Copywriters
10.2019 - 01.2024
Content Manager
SiO Digital
04.2019 - 09.2019
Marketing Account Manager
SiO Digital
10.2018 - 09.2019
Digital Marketing Intern
Vital Digital
01.2018 - 03.2018
Business Administration With a Focus in Marketing -
University of San Diego