Carolyn Lee
Palm Beach Gardens,FL
Summary
Seasoned digital marketing professional with 15 years of expertise in SEO and Google Ads, achieving significant traffic and conversion growth. Proven track record of doubling organic website traffic and optimizing ad spend. Skilled in leading content strategies and enhancing online visibility. Collaborative team player with medium level proficiency in tools like Salesforce and Pardot.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Search Marketing Specialist
Core Business Solutions, Inc.
06.2022 - 04.2025
- Nearly doubled organic website traffic by executing a successful content strategy, adding 300+ optimized pages, and articles.
- Drove an 88% increase in organic leads YOY through targeted SEO efforts.
- Co-managed Google Ads campaigns, optimizing keywords and ad performance for better results.
- Enhanced website visibility and engagement by optimizing multimedia content.
- Contributed significantly to substantial sales growth in 2023 and 2024 without increasing Google Ads spend.
- Co-managed and optimized Google Ads campaigns, including keyword research, bid management, ad copy creation, and performance tracking.
- Increased website visibility and clicks by optimizing YouTube videos and podcasts.
- Expert WordPress website designer and developer with advanced proficiency in the Divi theme.
- Improved organic search rankings and click-through rates by optimizing website content, meta tags, and URLs.
- Skilled in Google Analytics (GA4) and Search Console including creating custom reports and analyzing campaign data to inform strategy.
- Conducted A/B testing to identify improvement opportunities, optimizing landing pages for higher conversion rates.
- Monitored competitor activities and identified opportunities for improvement based on industry trends.
- Created detailed reports on campaign performance, including impressions, clicks, and conversion rates.
- Adapted strategies to align with search engine algorithm updates (e.g., AI Search Results).
- Proficient in Salesforce for lead tracking and campaign management.
- Acquired Google Ads Search Certification, April 2025.
Owner
Imagine Media and Marketing, Inc.
01.2009 - 06.2022
- Acquired mostly local clients through online channels, presentations, networking, and referrals, building strong professional relationships.
- Created and closed customized contracts tailored to client needs across various services.
- Developed and launched 40 WordPress sites, specializing in e-commerce solutions with Divi.
- Collaborated with coders to resolve complex technical challenges.
- Provided expert SEO consulting and implemented comprehensive content strategies.
- Trained clients on Google Ads and SEO techniques to empower their marketing efforts.
- Founded and managed two successful Meetup groups, each with over 400 members, fostering community engagement.
- Delivered 18+ in-depth presentations on Internet Marketing to diverse audiences.
- Oversaw project management, meeting clients monthly to review keyword rankings, Google Places insights, Google Analytics, Google Ads performance, and recommended ongoing strategies.
Education
Associates of Arts - Business
St. Petersburg College
Skills
- Search Engine Optimization
- Generative Engine Optimization
- Search Engine Marketing
- Google Ads management
- GA4 Analytics
- Google Tag Manager
- AI tools
- Site conversion techniques
- Pay-Per-Click management
- Search Console
- SEMrush
- WordPress websites
- Divi theme expertise
- Hosting solutions
- Salesforce and Pardot
- Lead generation tracking
Certification
- Google Ads Search Certification, 01/01/25, 01/01/26, Google recognizes your mastery of the fundamentals of building and customizing effective Google Search campaigns.
- Advanced Google Analytics Certification of Completion, 04/01/22, 04/01/25, Award for successfully completing the course, 'Advanced Analytics.'
Affiliations
- I love to swim. I swim 25 laps every other day.
- I like connecting to nature, reading, economics, art history, and I crave learning new things.
Timeline
Search Marketing Specialist
Core Business Solutions, Inc.
06.2022 - 04.2025
Owner
Imagine Media and Marketing, Inc.
01.2009 - 06.2022
Associates of Arts - Business
St. Petersburg College
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