CAROLYN PERRET

Special Projects:

• Successfully led APEX team in brand transition of 9 markets (Caid, Care & MedSupp) to Wellpoint/Anthem
• Analyzed the impact to our team in new ONE Process transition and drove rapid solutioning. Formed HBO task force with key stakeholders
• Lead the ‘Stop Work’/Business Impact Alignment workstream for the ONE Process
• Key Health Benefits team member exploring opportunities for restoring Anthem brand reputation, including new ANA brand intro and product segway for Sales
• Key contributor to Medicare Growth pitch strategy (2023), gaining $23M incremental investment
• Created a consistent Medicaid identity and voice strategy to assist in high-stake conversations with state agencies during RFP Orals/Negotiations, to mitigate RFP loss (KY, TX, and TN)
• Guided the SMI/reporting team (post-Sales Force transition of reporting systems which rendered the marketing reporting function inaccurate 2 months prior to AEP start date) escalating issues, removing roadblocks, ensuring quick onboarding of an agency partner to assist, driving progress of the project and remaining focused on main objectives
• Led the Marketing response for the BCBSA RFI response within two week expedited timeframe

Ongoing/Recurrent Support

• The team needed a highly organized, detail-oriented ‘connector’ to keep the day-to-day running
• HBO CMO Meeting Management and Material Preparation (SLT/MLT)
• Team management & support: associate compliance, volunteering, HR/reorganization, annual goals, training/onboarding, HBO Leaders and Associates team expectations lead
• HBO Sharepoint Management & templates standardization

Culture Advocate

• The team has undergone so many transformations and changes/loss, that a strong team culture was imperative to stem associate attrition, retain skills and enterprise knowledge, and rebuild trust
• Galvanized teams after four significant reorganizations when morale was at an all-time low
• Established a psychologically safe environment and anchored our team culture for the team to process the changes, feel steady, and begin to move forward
• Managed Health Benefits Teams Channel & Culture Events
• Formation and co-lead of HBO Culture Team

• Piloted Personality Based Marketing (PBM) profiling and associated ChallengerTM Marketing strategies
• Led projects in partnership with C-level and executive leadership (Marketing, Sales, HR)
• Developed value propositions, messaging hierarchy, brand narratives, brand guidance, global campaign strategies and rebranding efforts
• Facilitated UX and content strategy for build of a Virtual Diabetes Prevention Program (Emblem Health)
• Creative development of brand, demand generation and sales collateral with associated social media content
• Clients: Emblem Health, 3DS Medidata, LHH, General Assembly, Wolters Kluwer, Unanet, Powernoodle

• Launched the award-winning Human Finance Project with TDAI to large external and internal acclaim
• Increased agency revenue by 64% across TDAI business
• Managed budgets for multiple accounts, ensuring optimal allocation of resources for maximum impact.
• Increased client satisfaction by effectively managing multiple accounts and maintaining strong relationships with key stakeholders.
• Provided expert guidance to junior account managers, fostering professional growth and enhancing overall team performance.
• Selected for gyro Academy Leadership Summit
• Clients: TD Ameritrade Institutional, Capital One, Time Inc., Avention Inc., Geller & Co., Lighting Science Group

• Led e-commerce plans for 8 markets including HTML5 site roll-outs
• Devised local demand and e-commerce optimization strategies with local marketing managers and agencies
• Developed ‘e-Commerce Best Practice Guidelines’ across paid, owned & earned media
• Negotiated with local retail partners to optimize digital e-commerce opportunities
• Resigned position to relocate to the USA

• Developed strategic restructure of CRM program for Land Rover UK (£1.2 mil)
• Managed .mobi build for Range Rover Evoque launch and 2012 Range Rover Sport campaign
• Pioneered restructure of CRM cadence and database management for Ford of Ireland
• Led launch planning and activity including CRM management for Ford of Britain
• Facilitated re-launch of Always.com (11 markets, 15 localizations) for P&G Global
• Account lead on B2B web presence, POS and corporate communications for Telefonica
• Applied business and marketing knowledge to develop briefs and pitches for customer projects.
• Presented insightful reports to clients on competitor activity, campaign progress and results, demonstrating the value of services provided.

• Developed & implemented lead generation strategies to drive sell out digitally
• Guardian of all B2C communications, promotions and UX for Nokia Online Shop, Brand Site (nokia.co.uk) and .mobi site
• Governance over Nokia UK CRM (My Nokia) including data planning, campaign development and budgeting
• Go-to person for Digital Marketing in the UK; digital support for Nokia Services (Maps, Apps, Music, Retail)
• Managed agencies on asset requirements and project delivery