Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
References
Timeline
Generic

Carolyn Rae Herron

Pflugerville,Texas

Summary

A results-driven and adaptable professional with extensive experience in marketing, sales, and content creation, specializing in wellness programs, marketing automation, and campaign strategy. Known for a positive, solution-oriented approach, I have a strong track record of successfully launching marketing initiatives, driving sales, and closing deals. With a diverse background spanning startups, nonprofits, and B2B manufacturing, I bring a unique blend of creativity, leadership, and strategic insight. Passionate about optimizing internal processes and operations, I am skilled at identifying opportunities for improvement, and fostering collaboration to achieve impactful results.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Marketing Automation Specialist

EOS
Pflugerville, TX
08.2022 - 01.2025
  • Developed and managed all digital marketing assets for North America, including email campaigns, landing pages, forms, and pop-ups.
  • Collaborated on campaign strategy, designing the creative assets, and overseeing execution through workflows and performance reporting.
  • Created and distributed the monthly newsletter, cleaned and maintained subscriber lists, and contributed to various projects and initiatives aimed at improving conversion rates.
  • Increased newsletter open rates from 15% to 25% within the first year, contributing to lead generation efforts, and helping achieve forecasted KPIs.
  • Led significant changes, including the launch of a welcome campaign for new users, the integration of new software (transitioning from Pardot to HubSpot), and training staff on best digital practices and onboarding procedures.
  • Performed data analysis on email open rates and click-throughs for optimization purposes.
  • Analyzed customer data to identify trends and develop targeted campaigns.

Outreach Coordinator

Rainmakr, Drisko Media
Austin, TX
02.2022 - 08.2022
  • In charge of launching all new client campaigns, studying their pitch and communicating with the team on the status of their campaign throughout its cycle on Linkedin via We Connect.
  • Supported with copy for outreach and targeting as needed, implemented strategy with Account Manager based on response rate & lead analysis.
  • Created Lead Sheets, webhooks and campaign process for smooth operating and ultimately successful growth for our clients brand, following and monthly goals.

Account Coordinator

Brand Besties
Austin, TX
12.2018 - 04.2020
  • Communicated with clients for events, interviewed them on what their needs were, and kept professional relationships with each client through relationship building and successful hires for their events.
  • Used multiple platforms and programs to manage the client-side as well as the hiring side of this role. Make sure the client is informed and happy from start to finish. Assessing client's communication needs and executing proper communication.
  • Coordinated all staffing for Brand Besties locally and nationwide in the various fields of marketing and events.
  • Refined the interview process through pre-screening, candidate research, and specific questions to measure skills and how they relate to the specific role.

Admissions Coordinator

Breathe For Change- Yoga and Mindfulness Training for Educators
Austin, TX
08.2017 - 12.2018
  • Co-developed and managed the admissions process, overseeing operations and training for the admissions team.
  • Supervised the response management team, ensuring smooth execution of SMS, email campaigns, and funnel automation, while regularly reporting on performance to leadership.
  • Conducted interviews for candidates who applied for program, offered scholarships to teachers in need of financial aide, closed sale and set them up for their training.
  • Achieved a 27% close rate and and 35% response rate on SMS campaign.
  • Contributed creatively to the design and launch of new merchandise on Shopify.
  • Proactively reached out to companies for press opportunities, fundraising, and potential partnerships to support future training programs.
  • Executed targeted marketing campaigns, collaborated with leadership to set sales goals, and led the admissions team in achieving enrollment targets.

Education

Bachelor of Arts -

University of New Mexico
01-2011

Skills

  • HubSpot specialist
  • Email marketing
  • Campaign management
  • Performance reporting
  • Team collaboration
  • Customer segmentation
  • A/B testing
  • Marketing automation
  • Data analysis
  • Self motivation
  • Excellent communication
  • Creative thinking
  • Salesforce

Accomplishments

  • Received above and Beyond award at EOS in March 2024

Certification

  • HubSpot certifications in the following:
  • Digital Marketing
  • Reporting
  • Excel
  • Content Marketing

References

References available upon request.

Timeline

Marketing Automation Specialist

EOS
08.2022 - 01.2025

Outreach Coordinator

Rainmakr, Drisko Media
02.2022 - 08.2022

Account Coordinator

Brand Besties
12.2018 - 04.2020

Admissions Coordinator

Breathe For Change- Yoga and Mindfulness Training for Educators
08.2017 - 12.2018

Bachelor of Arts -

University of New Mexico

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