Summary
Overview
Work History
Skills
Volunteer work with the Wounded Warriors Project
Timeline
Generic

Carolyn Rauhala

Sarasota,FL

Summary

Proven leader in driving market growth, with a track record at Pinnacle Fit Clubs LLC Planet Fitness of initiating a Corporate Membership Program that surged memberships by 8,000 in 24 months. Expert in marketing strategies and teamwork, adept at leveraging digital marketing to exceed sales targets and foster community engagement. Innovative and forward-thinking Marketing and Communication with history of spearheading highly successful, cohesive and focused marketing campaigns and branding initiatives. Offers multifaceted skills in communications and strategic planning. Accomplished in driving competitive growth and consistently achieving targets.


Forward-thinking Manager with background boosting memberships, overseeing gym operations, programs and employees. Expert at coaching staff members, monitoring daily activities and managing fitness programs. Outgoing and upbeat when interacting with customers and motivating team members to deliver stellar service and managing staff.

Overview

13
13
years of professional experience

Work History

Marketing/Communications Coordinator

Pinnacle Fit Clubs LLC Planet Fitness
05.2019 - 07.2024
  • Created a new revenue generating Corporate Membership Program; Resulting in over 8,000 new active memberships within 24 months.
  • Monthly Billing
  • Revitalized employee communications to better convey important information and boost morale.
  • Executed marketing and sales plans to consistently achieve territory targets.
  • Conducted market research to identify customer needs and preferences.
  • Led strategic development and implementation of clients' branding and marketing plans.
  • Implemented tracking systems to measure campaign success, allowing for data-driven decision making to improve future initiatives'' effectiveness.
  • Increased lead generation with the implementation of targeted email marketing campaigns.
  • Maintained brand consistency throughout all communications materials, from print collateral to digital assets such as web banners or landing pages.
  • Developed comprehensive marketing plans that aligned with overall business objectives and drove growth in target markets.
  • Expanded reach into new markets by identifying opportunities and developing targeted strategies to capitalize on potential growth.
  • Developed and tracked performance indicators to measure results of marketing campaigns.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.
  • Coordinated effective placements of media announcements, billboards and print ads for maximum effectiveness and exposure.
  • Reviewed and approved imagery and text to keep communications in line with brand ideals.

HR and Payroll

Pinnacle Fit Clubs LLC Planet Fitness
01.2016 - 05.2019
  • Hiring and onboarding staff, managing onboarding documents, and payroll oversight.
  • Provided administrative support during recruitment processes, aiding HR personnel in screening candidates effectively.
  • Responded to HR staff and employees regarding payroll matters.
  • Maintained associate employee files and supported HR requirements.
  • Updated HR database with new employee information, changes in benefits, and other details.
  • Assisted employees with inquiries regarding their paychecks, deductions, and other related issues, providing clear and concise communication.
  • Performed calculations in overtime, vacation, and sick hours to provide accurate data to payroll processing database.
  • Verified and submitted timekeeping information for accurate and efficient payroll processing.
  • Managed garnishments, levies, and support orders in accordance with legal requirements, reducing company liabilities.
  • Ensured compliance with federal, state, and local tax regulations through meticulous record-keeping and accurate reporting.

District Manager

Gold's Gym
02.2011 - 07.2014
  • Supervised various locations, enforcing high-quality standards of operation.
  • High level of professionalism, honesty, integrity and work ethic
  • Competitive Analysis
  • Ensured compliance with company policies and procedures as well as federal/state regulations by conducting regular audits of operational practices at each location within the district.
  • Organizational and time management Strength
  • Boosted employee morale by creating a positive work environment that encouraged teamwork, collaboration, and professional growth opportunities.
  • Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
  • Enhanced company reputation through community involvement, developing partnerships with local organizations and participating in charitable events.
  • Implemented inventory control measures to minimize waste and optimize product availability, ensuring optimal stock levels across all locations.
  • Coordinated regional marketing efforts to increase brand visibility within target markets, attracting new customers while retaining current clientele base.
  • Developed sales strategy based on research of consumer buying trends and market conditions.
  • Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.

Skills

  • Microsoft Office (word,powerpoint,excel)
  • ABC/Datarak
  • Salesforce
  • Adobe
  • Teams/Zoom
  • Organizational storage and retrieval of files/folders and cloud storage
  • Community Engagement
  • Partnership Development
  • Digital Communications
  • Customer Service
  • Detail Oriented
  • Operations Management
  • Scheduling
  • Documentation And Reporting
  • Email blasts and newsletters
  • Project Management
  • Sales expertise
  • Market Research
  • Attention to Detail
  • Multitasking

Volunteer work with the Wounded Warriors Project

While Living on Camp Lejune Marine Corps Base, NC (2006-2009) I have had the great opportunity to volunteer with the Wounded Warrior Project.  Dedicating time, meals, resources and information to families of the wounded warriors and personal of the base to help the mission of honoring and empowering wounded warriors.

Timeline

Marketing/Communications Coordinator

Pinnacle Fit Clubs LLC Planet Fitness
05.2019 - 07.2024

HR and Payroll

Pinnacle Fit Clubs LLC Planet Fitness
01.2016 - 05.2019

District Manager

Gold's Gym
02.2011 - 07.2014

Similar Profiles

CREATE PROFILE
Carolyn Rauhala