Carolyn Reilly

• Drive agency partnerships and lead the sale of PCH’s proprietary first-party data solutions, leveraging unique consumer insights to enhance client campaigns
• Develop strategic relationships with key ad agencies and brands, fostering trust and understanding of PCH Media’s innovative data acquisition and storytelling processes
• Successfully navigate complex sales cycles, including programmatic data sales and PMP deals, by leveraging a strong understanding of the programmatic ecosystem (DSPs, SSPs, and data providers)
• Collaborate cross-functionally to ensure alignment between client needs and product capabilities, maintaining a focus on ethical practices and consumer protection
• Utilize tools like Salesforce to meticulously track sales activities, update prospect pipelines, and analyze market trends for improved forecasting
• Deliver impactful face-to-face presentations and maintain active communication with decision-makers, demonstrating expertise in emerging technologies and strategic client solutions

• Played an integral role in expanding Cedara's network through strategic pipeline building and leveraging existing connections across the digital media landscape.
• Presented Cedara's value proposition to stakeholders and leadership teams, emphasizing the significance of carbon reduction within the media space, while demonstrating the capabilities of their carbon intelligence platform.
• Stayed abreast of market trends and insights to deliver compelling presentations aligned with industry guidelines and standards, ensuring relevance and impact in sales strategies.
• Represented Cedara at industry events and conferences, engaging with prospective clients to maintain key relationships and drive ongoing discussions.

• Led the customer migration process following Smaato's acquisition by Verve Group, successfully onboarding over 40 new publishers from the LKQD platform to Smaato, including negotiating new contracts, conducting platform demos, and establishing new marketplace deals.
• Scaled the CTV go-to-market strategy by collaborating with internal product and product marketing teams to develop compelling post-acquisition narratives.
• Boosted CTV revenue by 250%, consistently achieving annual targets of approximately $10 million.
• Identified new business opportunities in emerging CTV markets and developed strategies to penetrate these regions, resulting in increased revenue and market share.
• Represented the company at conferences, hosted events at the NYC office, and consistently engaged with partners to strengthen relationships.

• Led the new business sales team, with each member responsible for individual revenue goals, in delivering omni-channel and programmatic buying solutions to top-tier publishers across CTV, In-App, and Mobile Web/Desktop platforms.
• Developed strategic plans to ensure the achievement of revenue goals and promote overall growth for partners through the utilization of Smaato/Verve's full range of product offerings.
• Managed the complete sales cycle, including prospecting, contract negotiation, and deal closure, collaborating closely with stakeholders throughout the process.
• Created and presented detailed Quarterly Business Reviews (QBRs) to address publisher priorities and identify areas for growth opportunities.
• Collaborated with brand, agency, and DSP teams to identify and capitalize on growth opportunities for supply.
• Attended industry conferences, consistently engaged with partners to strengthen relationships.

Spring Place - Special Events Consultant

•  Led event planning for top clients like Hulu, Def Jam, Victoria's Secret, driving exceptional member experiences

The Glick Group - Operations & Management Consultant

•  Advise owners on restaurant operations and management including staffing, menu curation (food & drink), service standards, and marketing initiatives for a portfolio of restaurants

•  Evaluated sales metrics and COGS, optimizing financial performance across dining services attaining 15% profit margins YOY

The Kolony - Senior Business Development & Partnerships

•  Co-launched a 8,000 sqft Soho retail and entertainment hub, shaping a novel cultural landmark

•  Contributed to the founders' vision and advised culture-based programs, artists, designers and culinary experiences

•  Created initial partner pitch presentations & outreach materials

•  Partnered with architects and designers to fulfill a unified vision of space and customer experience

• Developed and managed a sales pipeline of esteemed publishers across the North American markets (US/CA).
• Successfully onboarded top-tier publishers ranked in Comscore's top 500, encompassing various sectors including Lifestyle, Entertainment, Finance, Health/Wellness, Sports, News, Gaming, Education, and more.
• Advised C-level executives on strategic pivots to enhance the platform's value proposition, facilitating technology sales to major advertising platforms.