Carolyn Slater
Dallas,TX
Summary
Enthusiastic and highly motivated media strategist eager to further my career in media and marketing. Demonstrated success working in a collaborative environment and on various marketing projects. Friendly, outgoing and focused on cultivating strong business relationships with others.
Overview
3
3
years of professional experience
Work History
Account Executive
Janel Group, Inc.
08.2023 - Current
- Coordinated timely deliveries by closely monitoring shipment schedules and proactively addressing potential delays.Participated in ongoing weekly team meetings and sales training to enhance product knowledge
- Assisted with negotiating prices and setting up contracts to finalize sales agreements.
- Conducted regular check-ins with existing clients to assess their needs and create custom freight pricing across Northwest DFW.
- Developed a solid pipeline of prospects through diligent research and targeted outreach efforts.
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
Account Executive
Yellow Logistics
06.2023 - 08.2023
- Outside sales within the Dallas area
- Conducted regular check-ins with existing clients to assess their needs and identify upselling opportunities.
- Identified prospects and initiated sales proposals to assist in closing new business.
Media Strategist
Mindstream Media
06.2022 - 05.2023
- Studied demographic data and consumer profile to identify desired target audiences for multi media campaigns.
- Built, maintained and updated flowcharts.
- Prepared local (radio, TV, OOH) plans and weighting levels.
- Helped establish media strategies and success metrics for advertising campaigns.
- Confidently assisted in writing, presenting and selling plans to agency management and clients.
- Collaborated with cross-functional agency project teams to create and implement short and long-term digital media strategies.
- Assist in managing multiple, direct and indirect stakeholders with competing views on priorities and approach.
- Developed data-driven insights for informed decision-making in the optimization of digital marketing strategies.
Marketing Intern
The Point Group
05.2021 - 08.2021
- Managed four premium accounts and served on a fully integrated marketing team
- Crafted creative content for signature client during relaunch of website
- Developed creative messages for ongoing email marketing campaigns
- Managed media relations and press announcements for clients.
Education
Bachelor’s Degree - Integrated Marketing & Communications (IMC)
UNIVERSITY OF MISSISSIPPI
Oxford, MS01.2022
Skills
- WordPress
- InDesign
- Canva
- Project Tracking and Support
- MRI Simmons
- WRIKE
- Competitive Research
- Customer Relationship Management
- Team Member
- Google Ads Certification
- Salesforce
- Proficient in Microsoft Office/Excel
Timeline
Account Executive
Janel Group, Inc.
08.2023 - Current
Account Executive
Yellow Logistics
06.2023 - 08.2023
Media Strategist
Mindstream Media
06.2022 - 05.2023
Marketing Intern
The Point Group
05.2021 - 08.2021
Bachelor’s Degree - Integrated Marketing & Communications (IMC)
UNIVERSITY OF MISSISSIPPI
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