Summary
Overview
Work History
Education
Skills
Timeline
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Carolyn Stock

Milwaukee,WI

Summary

Marketing professional prepared for impactful roles in driving brand awareness and engagement. Skilled in campaign development, social media strategy, and content creation. Strong focus on team collaboration and achieving results, adaptable to changing needs. Known for creativity, analytical thinking, and effective communication skills.

Overview

6
6
years of professional experience

Work History

Marketing Coordinator

Yamato Corporation
06.2021 - Current
  • Assisted in developing marketing content for social media platforms and email campaigns.
  • Supported coordination of trade shows, ensuring seamless execution and participant engagement.
  • Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
  • Answered general marketing department inquiries by email, phone, and mail.
  • Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
  • Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
  • Created engaging brochures and flyers to use for promotional materials and distribution.
  • Developed and executed marketing plans for trade shows and other events to increase brand awareness.
  • Used online and offline marketing to generate leads, increase visibility and drive sales growth.
  • Supported sales team efforts by creating persuasive sales collateral that clearly communicated product benefits.
  • Improved website traffic with the implementation of SEO best practices and keyword research.
  • Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
  • Coordinated with sales teams to align marketing strategies, leading to increased lead generation.
  • Managed marketing collateral production, from concept to distribution, ensuring brand consistency.
  • Streamlined event planning processes, ensuring successful product launches and promotional events.
  • Increased engagement with key demographics through tailored email marketing campaigns.
  • Orchestrated trade show appearances and presentations, showcasing company products to potential clients and partners.
  • Improved customer satisfaction by promptly addressing inquiries and concerns via social media and email.
  • Created and managed social media campaigns to increase brand engagement.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Collaborated with design team to create visually appealing marketing materials aligned with brand guidelines.

Marketing Manager

Magnetek
05.2019 - 06.2020
  • Increased customer awareness by developing marketing collateral and sales presentations
  • Created and implemented standards for technical manuals and supervised relationship among translation services and desktop publishing vendors
  • Spearheaded first open house event to promote new business acquisition and increase visibility
  • Oversaw trade show program, including booth procurement, design, logistics, staffing, and travel
  • Maximized trade show effectiveness by capitalizing on sponsorship and speaking opportunities.
  • Administered and tracked all leads through CRM system from open to closed.
  • Conferred with marketing agency on trade show booth rebranding efforts.
  • Consulted with senior executives and product managers on monthly sales projections, product launches, and marketing plans.
  • Collaborated with promotional marketing vendors on executive gifts, recognition awards, and branded attire for company store.
  • Keynoted weekly product launch webinars with attendance rate of 88%.

Education

Bachelor of Arts - English

University of Wisconsin, Milwaukee
Milwaukee, WI
05-1994

Skills

  • Customer service
  • Event planning
  • Teamwork and collaboration
  • Detail-oriented
  • Event planning and logistics
  • Content development
  • Planning and coordinating
  • Social media
  • Project management
  • Email blasts and newsletters
  • Content writing
  • Adobe creative suite
  • Strategic event planning
  • Marketing
  • Campaign development
  • Trade shows and events
  • Cross-functional collaboration
  • Marketing collateral creation
  • Blogging
  • Verbal and written communication
  • Editing and proofreading
  • Email marketing
  • Advertising campaigns
  • Lead generation
  • Brand management

Timeline

Marketing Coordinator

Yamato Corporation
06.2021 - Current

Marketing Manager

Magnetek
05.2019 - 06.2020

Bachelor of Arts - English

University of Wisconsin, Milwaukee

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