Carolyn Westbrooks
Bessemer,AL
Summary
Accomplished Director of Marketing and Community Outreach at Disability Rights and Resources, adept in Community Engagement. Spearheaded campaigns that significantly increased brand visibility and forged strong community partnerships. Proven track record in enhancing stakeholder satisfaction and employability, leveraging both innovative promotional strategies and effective relationship-building skills.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Care Coordinator
Canterbury United Methodist
10.2022 - 05.2024
- Assisted Clients with Resouces in Community
- Used company software and databases to maintain records of services performed and patient conditions.
- Managed patient caseloads effectively, ensuring timely follow-up and appropriate interventions.
- Developed strong relationships with community partners, facilitating referrals and collaboration on behalf of patients.
- Conducted regular evaluations of care plan effectiveness, making necessary adjustments based on feedback from patients and providers.
- Built strong relationships with clients to deliver emotional support and companionship.
Director of Marketing and Community Outreach
Disability Rights and Resources
10.2021 - 02.2023
- Increased brand awareness by developing and executing strategic marketing plans.
- Enhanced customer engagement by implementing targeted social media campaigns and content creation.
- Implemented comprehensive analytics tools to track campaign success, adjusting strategies as needed based on data insights.
- Championed corporate social responsibility initiatives, aligning the organization''s values with community needs and creating opportunities for employee volunteerism.
- Maximized audience engagement at conferences by designing interactive presentations tailored specifically for each unique demographic group.
- Elevated public perception of the company through proactive media outreach and strategic message development.
- Cultivated relationships with key industry influencers to expand brand reach and foster advocacy within target audiences.
- Collaborated with program teams, community organizations, peers and volunteers in execution of events and activities.
Employment Specialist
Enterprise Community Job Bank
05.2001 - 10.2002
- Assisted clients with completing job applications and submitting resumes to improve interview chances.
- Established strong relationships with local employers to match clients with suitable job opportunities.
- Provided ongoing support and guidance for clients during their job search, leading to increased confidence and motivation.
- Enhanced client employability by conducting thorough assessments and identifying individual strengths and weaknesses.
- Assisted clients in developing effective job search strategies that leveraged their unique skills, experience, and qualifications for targeted positions.
- Forged relationships with employers to gain insight into job openings and career opportunities.
- Updated client records to reflect personal information, qualifications and career aspirations.
- Tracked client progress through detailed case notes and regular follow-ups, ensuring efficient service delivery.
- Assessed individuals to identify skills, strengths and interests for job placement.
- Maintained records of consumer employment activity such as potential and current employers.
- Matched clients to open positions based on skills and work requirements.
- Worked closely with government agencies such as workforce centers or vocational rehabilitation teams to maximize client resources and support.
- Led job readiness and career-building workshops to uplift client confidence.
- Recognized client employment barriers and devised strategies to resolve.
- Coordinated onsite employer recruitment events that connected qualified candidates directly with hiring managers in target industries.
- Provided clients with on-the-job training and employment related support to maintain and retain employment.
- Provided regular updates on clients'' progress to internal team members, ensuring a cohesive approach to service delivery and timely intervention when necessary.
- Advised clients on job searching, interviewing and resume writing techniques to increase employment chances.
- Managed a diverse caseload of individuals from various backgrounds, tailoring services based on unique needs and circumstances.
- Conducted employer and community organization outreach to promote employment services.
- Developed customized employment plans for clients, resulting in successful job placements and long-term career growth.
- Facilitated job fairs and industry events to build employment networks.
- Negotiated reasonable accommodations with employers in order to ensure a smooth transition for clients into their new positions.
- Conducted assessments, interviews, and job trials with clients to develop person-centered plans for employment and support.
- Facilitated successful placements by proactively identifying potential challenges and addressing them before they became obstacles.
- Maintained up-to-date knowledge of local labor market trends and changing industry requirements through continuous professional development activities.
- Improved client job readiness with comprehensive resume writing and interview preparation workshops.
Education
Bachelor of Arts - Communications
Miles College
Birmingham, AL05.1985
Skills
- Community Engagement
- CRM Management
- Product marketing
- Influencer Marketing
Certification
Certified Work Incentive Coordinator
Timeline
Care Coordinator
Canterbury United Methodist
10.2022 - 05.2024
Director of Marketing and Community Outreach
Disability Rights and Resources
10.2021 - 02.2023
Employment Specialist
Enterprise Community Job Bank
05.2001 - 10.2002
Bachelor of Arts - Communications
Miles College
Certified Work Incentive Coordinator
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