Carolyn Williams
Senior Marketing Manager
Dallas,Texas
Summary
Strategic Product Marketing Manager offering 10 + years of integrated marketing experience to add value to the Project Management Industry. Disciplined, focused and creative with a proven history of success in analyzing product performance and implementing dynamic improvements.
Overview
15
15
years of professional experience
2
2
years of post-secondary education
4
4
Certifications
Work History
Senior Product Marketing Manager
CMT Agency
Dallas, TX
05.2010 - Current
- Researched innovative solutions and maintained competitive market comparisons and evaluations. Drove marketing initiatives to increase product visibility and overall market-brand -performance.
- Planned new product external launch and release while managing cross-functional implementation of plan. Working closely with product development teams to create sales presentations and client meetings.
- Led staff and external agencies to develop products and promotions, analyze sales, manage trade shows, purchase media, provide creative services and conduct PR.
- Supported marketing programs and campaigns with branding-content to drive demand. Able to penetrate new segments through use of new-strategic marketing initiatives.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Forecasted marketing trends based on previous data to adjust campaigns and maximize sales. Tracked key metrics, developed spreadsheets and created data models.
- Sourced, vetted and managed vendors needed to accomplish project goals. Verified quality of deliverables and conformance to specifications before submitting to clients.
- Provided product life-cycle management for the in-life product portfolio, for successful management of products against approved business plans, and for management of End-of-Life.
- Derived forward-looking insights from ongoing analytics projects to offer predictive intelligence for ongoing business decision-making.
- Built successful project plans covering objectives, resources and staffing to meet schedules. Completed assignments ahead of deadline.
Criminal Paralegal
Scott Law Group
Richardson, TX
08.2006 - 01.2009
- Prepared legal briefs, motions and pleadings. Assisted counsel in preparing answers, providing documentation and information for discovery request. Investigated facts and laws to determine causes of action and to prepare cases.
- Coordinated trial exhibits by organizing materials, writing documentation and preparing digital materials and displays. Investigated facts and laws to determine causes of action and to prepare cases.
- Collected, drafted and maintained resources to provide comprehensive materials accessible to all firm lawyers. Maintained ongoing communication with opposing parties from discovery to trial phase to facilitate expeditious litigation.
- Assessed cases for probable outcomes by researching black letter law and other legal authority, comparing fact patterns to those of precedential cases. Identified appropriate judicial decisions relevant to cases.
- Examined and generated memos on statutory law, case law and federal and state regulations using online research databases, such as Westlaw and print sources. Researched state statutes, decisions, legal articles, codes and documents.
Education
Bachelor of Arts - Communication Studies
Texas A&M University - Commerce
Commerce, TX 08.2007 - 05.2008
Associate of Arts - Criminal Jusitce
The University of Phoenix
Phoenix, AZ 01.2005 - 03.2006
Skills
Leadership
Brand Analysis
Market Strategy
Market Research
Campaign Management
Iterpersonal Commuincation
Product Profitability Analysis
Product Development Lifecycle
Certification
Excercising Leadership, Foundational Principles - Harvard University
Accomplishments
- Business Leadership: Spearheaded acquisition of two competitor companies. Established and managed partner relationships on a daily basis. Developed new marketing strategy which increased customer base by 29%.
Awarded Outstanding Performance 2022
Outstanding Performance for my contribution to inspire team members through my work-ethic, commitment and company dedication.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Experience is a hard teacher because she gives the test first, the lesson after.
Vernon Law
Timeline
Project Management for Engineers, PMI Institute
06-2021
Project Management for Business Professionals - PMI Institute
05-2021
Modern Project Management, Working with Clients and Project Teams - Alison EDU
05-2021
Excercising Leadership, Foundational Principles - Harvard University
06-2020
Senior Product Marketing Manager
CMT Agency
05.2010 - Current
Bachelor of Arts - Communication Studies
Texas A&M University - Commerce
08.2007 - 05.2008
Criminal Paralegal
Scott Law Group
08.2006 - 01.2009
Associate of Arts - Criminal Jusitce
The University of Phoenix
01.2005 - 03.2006