CARRIE DIEBOLD
Omaha,NE
Summary
Accomplished Marketing Communications Manager experienced developing websites, planning events and promoting wide range of products. Talented content creator and writer with good problem-solving abilities and forward-thinking approach.
Overview
17
17
years of professional experience
Work History
Growth Marketing Manager
Symplr
01.2023 - Current
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Created and managed social media campaigns for organic growth.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Performed market segmentations, targeting and positioning for each product line.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Used data analytics to track lead generation campaigns and improve quality.
Lifecycle Marketing Manager
symplr
02.2022 - 01.2023
- Develop and execute marketing campaigns on social media pages, blog posts and marketing emails.
- Contribute to strategy meetings to increase company awareness and attain greater brand recognition.
- Implement marketing strategies to drive and optimize marketing funnel.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
Senior Marketing Strategist
FiComm Partners
07.2021 - 02.2022
- Develop key relationships with clients and on strategic initiatives.
- Created and conduct unique marketing proposal and strategy presentations and collaborate on deliverables.
- Track and managed projects and budgets.
- Created and managed social media campaigns to increase brand engagement.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Devised content strategy to effectively engage target audiences.
Senior Communications Specialist
TD Ameritrade
05.2019 - 01.2021
- Led projects by coordinating schedules, organizing resources and delegating work to meet deliverable and timeline requirements.
- Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal.
Marketing Manager
Seacoast Medical
12.2017 - 04.2019
- Strengthened product branding initiatives by developing and creating communication campaigns and promotional materials to maximize outreach.
- Oversaw marketing for product launches, including public relations, direct mail pieces, sales training and e-mail campaigns.
- Leveraged email, print and social campaign strategies to strengthen brand awareness with target consumers.
- Developed marketing content such as written copy, social media and web page updates.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
Senior Associate
Lifecycle Marketing, First National Bank of Omaha
03.2015 - 12.2017
- Coordinated and targeted customers for campaigns and identified appropriate marketing channels.
- Interacted with partners, including art department, upper management and sales.
- Developed template email responses to streamline client communication.
Advertising Coordinator II
WoodmenLife
10.2006 - 03.2015
- Liaised with partners including sales, art department and upper management to drive on-time, under-budget project completion.
- Coordinated and managed major proposal processes from initiation to implementation.
- Maintained promotional calendar and developed communication channels to keep sales associates aware of programs.
- Planned and executed promotions and special events from concept to completion.
- Managed development of advertising and in-store materials to support promotions, maintaining compliance with legal, advertising and brand guidelines.
Education
Master of Arts - Managerial Communication
Bellevue University
Bellevue, NEBachelor of Science - Liberal Arts And General Studies
University Of Nebraska At Omaha
Omaha, NEGraduate Certification - Executive Coaching
Bellevue University
Skills
- Brand Management
- Marketing Strategy
- Content Development
- Content Creation
- Marketing Communications
- Social Media Management
Timeline
Growth Marketing Manager
Symplr
01.2023 - Current
Lifecycle Marketing Manager
symplr
02.2022 - 01.2023
Senior Marketing Strategist
FiComm Partners
07.2021 - 02.2022
Senior Communications Specialist
TD Ameritrade
05.2019 - 01.2021
Marketing Manager
Seacoast Medical
12.2017 - 04.2019
Senior Associate
Lifecycle Marketing, First National Bank of Omaha
03.2015 - 12.2017
Advertising Coordinator II
WoodmenLife
10.2006 - 03.2015
Master of Arts - Managerial Communication
Bellevue University
Bachelor of Science - Liberal Arts And General Studies
University Of Nebraska At Omaha
Graduate Certification - Executive Coaching
Bellevue University
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