Carrie E. Benton
Summary
Results-driven sales and marketing executive skilled in identifying and cultivating new revenue opportunities for entertainment properties and consumer brands. Strong background in strategic management and implementation, with a focus on effective communication and problem-solving. Achievements include successful alignment of strategies with brand goals to maximize contributions.
Overview
27
27
years of professional experience
Work History
Freelance Consultant
Entertainment Media Consultant
04.2014 - Current
- Freelance Consultant specializing in securing strategic partnerships and promotional efforts to support each initiative. Liaison between the client and the agency responsible for the creation, management, and marketing of physical media including launch/release strategies and the development of creative assets and driving promotional activities.
- Clients include: Jcrew, Vector Media/VM2- Retained in May 2015 to launch their new experiential division, Hello Stranger Creative, SGE Entertainment for Funny or Die Oddball Tour, Fox Networks, 21st Television, NBC Entertainment, Stoli Vodka, Pernod (Absolut, Elyx)
- Recent Brand Partnerships, Press Promotion and Activations include: JCrew Partnerships and Events., Charlie XCX for BooHoo.com, Nike “Steal the Show” for The US Open, H&M Store Launch and College Tour, Fit Bit Nasdaq Launch, OINTB Netflix Season Launch and Press Tour, Pop Chips, Skinny Pop at Coachella, Evian Festival Marketing, Vita Coco Festival Strategy, RAZR Music Multi Media Launch, Saguaro Palm Springs Hotel Relaunch at Coachella
VP Business Development
Allied Integrated Marketing
03.2010 - 04.2014
- Senior Sales and marketing executive tasked with sell in, management and execution of 360-degree platform programs for brand clients such as Kraft, Gillette, Hershey’s, 7-11, Henkel (Tone), television networks, movie studios and record labels. Client direct partnerships and strategic partnerships with outside agencies increased revenue by over 75% during my time there. Sample successful programs include:
- Strategy and execution with P&G/Gillette Agency Partners including The Opening Ceremony Olympic Launch
- Created Fashion Retailer Bebe’s first college ambassador program
- Crafted ABC’s Fall On-Air Content and Digital Platform Strategy for Secret Millionaire, Dancing With The Stars, The Neighbors, and Revenge
- Created a music partnership integration program with Live Nation and YouTube for 21st Television’s Oddball Tour Campaign
Consultant/Acting VP New Business and Strategic Promotional Partnerships
Stevie Van Zandt’s Renegade Nation/Wicked Cool Records
06.2009 - 03.2010
- Responsible for all the creation and development of all corporate marketing, branded entertainment, live event integrations, social media, and all external PR execution strategies.
- Cultivated new business opportunities and managed existing client relationships for national, regional and local advertisers across a wide variety of market segments including Anheuser Busch, Dunkin Donuts, AT&T, Pepsi, Unilever, Hard Rock International, Best Buy, and Olympus.
VP of Sales Development
CBS EcoMedia
01.2008 - 06.2009
- Responsible for the sale of multi-million dollar cross platform advertising programs and sponsorship arrangements to agencies and advertisers such as Microsoft, Office Depot, Taco Bell and Jet Blue.
- Managed external PR agency in the development and execution of communications strategy. Led team in the creation and execution of the first CBS and EcoZone Green School Initiative.
Director of Sales Development
Wall Street Journal Office Network
10.2006 - 01.2008
- Team Lead on all strategic new business pitches
- Initiated all research initiatives
- Created and directed all corporate branding, sales collateral including corporate brochures, web development, presentation decks, and PR initiatives.
- Organized and managed all trade shows and events.
Director of Marketing
Titan Worldwide
10.2005 - 10.2006
- Responsible for the creation and execution of Titan’s National and International branding efforts, corporate communications, research information and sales materials.
- Created, developed and executed all PR and Media Relations Strategy/Plans in support of the marketing and business objectives of the organization.
- Managed the 350 million dollar global company’s marketing, graphic design and research teams.
Director, Sales Marketing
Adspace Networks
10.2003 - 10.2005
- Developed all collateral materials used for communicating with clients, agencies and press including a complete Arbitron study on consumer buying behaviors.
- Focused sales team on specific categories and client targets.
- Directly responsible for the re-branding and re-focusing of the company after additional funding brought in a new management team.
- Generated several of the first client direct sales as part of the company’s re-focused sales efforts.
Viacom
05.1998 - 10.2003
- Quickly rose from Sales Assistant to Director of Marketing taking me from Chicago to NYC in 2 years time.
- Managed all aspects of national corporate branding.
- Direct management responsibility for all national marketing personnel and creative teams
- Created corporate sales collateral including national brochures, one-sheets and event packages
Education
B.A. - English
University of Kansas
Lawrence, KansasSkills
- New Business Development
- Corporate Branding/Re-branding/Content Development
- Experiential Marketing and Events
- Account/Client Management
Timeline
Freelance Consultant
Entertainment Media Consultant
04.2014 - Current
VP Business Development
Allied Integrated Marketing
03.2010 - 04.2014
Consultant/Acting VP New Business and Strategic Promotional Partnerships
Stevie Van Zandt’s Renegade Nation/Wicked Cool Records
06.2009 - 03.2010
VP of Sales Development
CBS EcoMedia
01.2008 - 06.2009
Director of Sales Development
Wall Street Journal Office Network
10.2006 - 01.2008
Director of Marketing
Titan Worldwide
10.2005 - 10.2006
Director, Sales Marketing
Adspace Networks
10.2003 - 10.2005
Viacom
05.1998 - 10.2003
B.A. - English
University of Kansas
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