Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
References
Generic

Carrie Ford

St. Louis,MO

Summary

High-energy sales leader with proven relationship-building skills and significant background working with diverse clients. Skilled in driving revenue, managing customer relationships, and executing strategic plans to ensure customer satisfaction and sustained growth.

Overview

3
3
years of professional experience

Work History

Event Sales Manager

Encore
St. Louis, MO
04.2023 - Current
  • Revenue Generation: Proactively solicit and secure business through a consultative sales approach, utilizing Encore's sales process and methodology to drive results
  • Proposal Development: Prepare and present timely quotes and proposals to clients, effectively collaborating with vendors and internal departments to capture and service events
  • Client Engagement: Attend site visits, pre-conference planning meetings, and venue meetings to support and enhance the customer event experience
  • Cost Management: Understand event cost structures and incorporate them into solution designs, adhering to established profitability guidelines
  • Relationship Management: Cultivate and maintain relationships with clients, venue personnel, and various Encore departments to deliver world-class service
  • Customer Insights: Research and understand customer history and previous experiences to create personalized event solutions
  • Sales Accountability: Maintain an accurate and healthy sales pipeline, ensuring all opportunities are documented in the Customer Relationship Management (CRM) system
  • Forecasting: Support sales forecasting efforts, ensuring accuracy and timely submissions
  • Product Knowledge: Stay informed about new product and service offerings, as well as emerging technologies supporting meetings and events.

Account Executive

Aramark
St. Louis, MO
08.2022 - 03.2023
  • Cultivated and developed customer relationships to enable sustained revenue growth
  • Created and executed strategic plans for business opportunities through resource management and internal collaboration
  • Drove new business development and client acquisition through cold calling, lead generation, and exceptional service.

Territory Sales Manager

Swedish Match North America
St. Louis, MO
09.2021 - 07.2022
  • Created strategic call plans for potential clients.
  • Prospected, identified, and cultivated relationships with contacts to promote product lines and solutions.
  • Product Promotion: Educated retail and distributor partners on Swedish Match’s product offerings, including features and benefits, to drive product placement, and brand loyalty.
  • Data-Driven Decision-Making: Analyzed sales data, market trends, and competitive activity to identify growth opportunities, and adjust sales tactics as needed.

Education

General Studies

St. Louis Community College

Certifications and Accomplishments - Certified in BLS through the US Army - Elementary Education

Southeast Missouri State University

Skills

  • Revenue generation
  • Strategic planning and execution
  • Customer relationship management
  • Proposal development and presentation
  • Cost management and forecasting
  • Product knowledge and solution design
  • Time management and organizational skills
  • CRM system proficiency

Additional Information

  • E MOS certificate through Military Training - , Army Achievement Awards (2), Army Good Conduct Medal, National Defense Service Medal, Global War on Terrorism Service Medal, Army Service Ribbon, Armed Forces Reserve Medal - Part of Rebuilding El Paso volunteer group for home improvement and carpentry work

Timeline

Event Sales Manager

Encore
04.2023 - Current

Account Executive

Aramark
08.2022 - 03.2023

Territory Sales Manager

Swedish Match North America
09.2021 - 07.2022

General Studies

St. Louis Community College

Certifications and Accomplishments - Certified in BLS through the US Army - Elementary Education

Southeast Missouri State University

References

References available upon request.

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Carrie Ford