Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
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Carrie Fuesel

Cincinnati,OH

Summary

Thorough Senior Analyst with over a 3-year background in customer development. Excellent planning, organizational and communication skills. Self-reliant to perform analysis and make recommendations. I have a passion for brands as well as what data can tell us about them.

Overview

6
6
years of professional experience

Work History

Sr. Analyst

Kenvue
03.2022 - Current
  • Team self-care senior data analyst responsible for insights and strategic initiatives on 5 categories; Pain, Sinus & Allergy, Cold & Flu, Eye/Ear, Digestive Health, and Pharmacy PSE.
  • In 2023, successfully sold in 13 new codes to Kroger self care (10 net incremental), with $7.8MM estimated 52W impact. Also increased distribution on 14 codes with a $1.5MM 52W impact.
  • Elevated two brands to a prime top spot on shelf by crafting relevant and actionable insights and data visualization.
  • Helped my team be close to and understand business drivers as well as future trends based upon relevant analysis as well as FAN (flu) and AAN (allergy) data bases.
  • Participated in joint business planning, 3-year strategy planning, as well as the category advisor program with Kroger to align on business strategies.
  • Enhanced team productivity by streamlining workflow processes and implementing time-saving report strategies.
  • Showed leadership skills by being the team Nielsen and IRI lead trainer.
  • Demonstrated category and brand knowledge by successfully onboarding new Kroger category manager in pain, upper respiratory, and digestive health by providing insights on category performance.

Sales Leadership Development Program

Johnson & Johnson
03.2020 - 03.2022
  • Developed strong retailer, category and shopper analytical and insights skills by working with a variety of data sources, including IRI, Nielsen, Market6, Stratum, IRI, and Numerator.
  • Engaged in on-going development with an intensive onboarding program, ongoing training & development, networking and mentorship programs
  • Cultivated a strong skillset in the fundamentals of selling by participating in new item appointments and category manager touch points.
  • Worked cross-functionally with internal partners including marketing, customer strategy, and supply chain.

Student Consultant

Xavier University
02.2020 - 05.2020
  • Formulated a recommendation for Perfetti Van Melle to enhance sales of and engagement with Airheads brand by conducting market research on Airheads, direct competitors, and the “healthy” candy. Partnered with graphic design student to develop creative content to promote recommendation.
  • Worked with small businesses in Cincinnati to help obtain new customers. Updated brand positioning statements and reworked marketing materials.

Marketing Intern

Calamos Investments
06.2019 - 08.2019
  • Led production of communication materials for quarter-end including updating design data, editing, data, checking product fact cards, investment team commentaries and institutional client reports.
  • Assisted with new website launch- updated meta descriptions and cleaned up website pages using Episerver.
  • Worked closely with compliance- generated compliance forms using old and newly created product codes.

Marketing Intern/Social Media Manager

Prosource Technology
05.2018 - 08.2018
  • Created engaging social media content to increase brand awareness; increased sessions by 67% and interactions by 68%.
  • Contributed to multi-channel marketing strategies that increased blog traffic by 115%.
  • Brainstormed new, educational and relevant content for target audience and self-authored 15 blog articles.
  • Daily management and monitoring of corporate social media accounts and maintained weekly social media analytics to track growth.
  • Worked on email campaigns with manager; helped put emails together, filter the target list, and create content.

Education

Bachelor of Science - Marketing

Xavier University
Cincinnati, OH
05.2020

Skills

  • Performance Monitoring/Metrics
  • Competitive Analysis
  • Nielsen
  • IRI
  • 8451 Market6 and Stratum
  • Numerator
  • Space to sales analysis
  • Microsoft Excel
  • Analytical Thinking
  • KPI Tracking

Additional Information

  • Apart of my companies Gen Z panel, cultural engagement team, and ElevateMe mentoring.
  • Have helped organize and participate in recruiting strategies at local colleges in Cincinnati.
  • Promote an environment free from bias and discrimination for colleagues. I have helped support and organize the Cincinnati Pride Parade for my team.

Timeline

Sr. Analyst

Kenvue
03.2022 - Current

Sales Leadership Development Program

Johnson & Johnson
03.2020 - 03.2022

Student Consultant

Xavier University
02.2020 - 05.2020

Marketing Intern

Calamos Investments
06.2019 - 08.2019

Marketing Intern/Social Media Manager

Prosource Technology
05.2018 - 08.2018

Bachelor of Science - Marketing

Xavier University

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Carrie Fuesel