Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Carrie Gibori

Wilmette,IL

Summary

Qualified Marketing Executive with 30 years of experience of marketing and sales. Proven successful at [Type] marketing and working closely with clients to closely manage marketing projects and realize profitable outcomes. Expert in strategizing company growth and monitoring new business technologies and markets closely. Skilled leader and project manager. Performance-driven marketing professional skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.

Overview

30
30
years of professional experience
1
1
Certification

Work History

CGO

The House Tutoring Lounge
10.2018 - Current
  • Initiated strategy to drive company growth and increase market share and profitability.
  • Formulated and executed strategic initiatives to improve product offerings.
  • Developed innovative sales and marketing strategies to facilitate business expansion.
  • Analyzed industry trends and tracked competitor activities to inform decision making.
  • Directed technological improvements, reducing waste and business bottlenecks.
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
  • Created content and promotional materials to drive engagement and conversions.
  • Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
  • Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Devised content strategy to effectively engage target audiences.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Optimized email campaigns to increase open and click-through rates.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Improved website visibility through development and implementation of SEO strategies.

Director of Marketing

Chicago Academic
06.2008 - 11.2018
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
  • Managed annual marketing budget in excess of $[Amount].
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Organized and executed robust, creative experiential marketing events.
  • Developed metrics and measured success in order to further penetrate marketplace.
  • Planned and executed events and marketing programs to increase qualified leads.
  • Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
  • Created and managed marketing budget, ensuring maximized ROI.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Created innovative strategies to drive customer engagement.
  • Developed and presented marketing plans and reports to CEO and shareholders.
  • Created content and promotional materials to drive engagement and conversions.
  • Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies.
  • Built strong relationships with industry professionals and influencers.
  • Devised content strategy to effectively engage target audiences.
  • Improved website visibility through development and implementation of SEO strategies.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.

Executive Vice President

Alaron Futures & Options
06.1993 - 04.2008
  • Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
  • Developed strategies to incorporate PR and media to further enhance brand and build market share.
  • Coordinated teams of design and implementation professionals to manage all project objectives.
  • Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
  • Negotiated advertising and commercial sponsorship contracts to save company money.
  • Managed annual marketing budget in excess of $[Amount].
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Planned and executed events and marketing programs to increase qualified leads.
  • Created content and promotional materials to drive engagement and conversions.
  • Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies.
  • Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
  • Built strong relationships with industry professionals and influencers.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.

Education

Bachelor of Science - Educational Psychology

Walden University
Minneapolis, MN
01.2026

Bachelor of Science - Communications

University of Illinois
Champaign, IL
05.1993

Skills

  • Organization and Time Management
  • MS Office
  • Teamwork and Collaboration
  • G-Suite
  • Critical Thinking
  • Good Telephone Etiquette
  • Interpersonal Communication
  • Problem-Solving
  • Written Communication

Certification

  • HubSpot CRM Training, 2008-2023


Timeline

CGO

The House Tutoring Lounge
10.2018 - Current

Director of Marketing

Chicago Academic
06.2008 - 11.2018

Executive Vice President

Alaron Futures & Options
06.1993 - 04.2008

Bachelor of Science - Educational Psychology

Walden University

Bachelor of Science - Communications

University of Illinois

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