Carrie Hill
Orem,Utah
Summary
Charismatic and results-driven Public Relations and Marketing Manager with over 10 years of experience in designing and executing innovative marketing and public relations campaigns. Proficient in leveraging tools such as Oktopost, Canva, Hootsuite, and Meltwater to create engaging content that drives measurable outcomes. A collaborative team player with strong communication and interpersonal skills, I excel at engaging clients and internal stakeholders. My strategic approach to creative campaigns spans diverse channels, ensuring both impact and alignment with organizational goals. Passionate about sustainability and adept at navigating industry trends, I am eager to contribute my expertise to drive transformative campaign strategies.
Strategic communicator in public relations field known for high productivity and efficient task completion. Skilled in crisis management, media relations, and brand strategy development. Excels at interpersonal communication, leadership, and adaptability to drive successful campaigns and build strong relationships with stakeholders.
Overview
18
18
years of professional experience
5
5
Certification
Work History
Public Relations Director
Saprea.org
Lehi, Utah
05.2024 - Current
- Developed and implemented public relations strategies to promote company's products and services.
- Created press releases, media pitches, brochures, newsletters and other promotional materials.
- Organized press conferences and maintained relationships with key members of the media.
- Conducted interviews with stakeholders to ensure accurate representation of the organization.
- Monitored news stories related to the organization and identified opportunities for positive coverage.
- Analyzed market trends in order to create effective messaging which resonated with target audience.
- Evaluated existing communication methods and proposed new ideas or solutions for improvement.
- Researched potential clients or partners in order to build mutually beneficial relationships.
- Collaborated with internal teams such as marketing, sales, HR to ensure consistency across all communications activities.
- Prepared detailed reports on PR campaigns results and shared them with stakeholders regularly.
- Participated actively in brainstorming sessions while providing creative input towards improving overall strategy.
- Identified target audience and developed optimized communication plans to engage and interest individuals.
- Developed and maintained company corporate image and identity using logos and signage.
- Created and optimized promotional publications and related materials.
Director of Marketing (Contract)
The Friends, Salt Lake County Children's Justice Center
Salt Lake City, Utah
05.2023 - 08.2024
- Developed a unique public awareness campaign and the THRIVE program to enhance grant and sponsorship participation for children served by the organization.
- Acted as a team leader in group projects, delegating tasks and providing feedback.
- Resolved problems, improved operations and provided exceptional service.
- Strengthened communication skills through regular interactions with others.
- Worked effectively in fast-paced environments.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Developed and maintained courteous and effective working relationships.
- Demonstrated leadership skills in managing projects from concept to completion.
- Demonstrated a high level of initiative and creativity while tackling difficult tasks.
- Proven ability to learn quickly and adapt to new situations.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Self-motivated, with a strong sense of personal responsibility.
- Skilled at working independently and collaboratively in a team environment.
- Versatile professional with strong problem-solving skills and history of adapting to diverse challenges. Applies innovative solutions and technical expertise to deliver exceptional results. Committed to streamlining processes and advancing organizational objectives.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
- Goal-oriented professional with proven success in applying analytical skills to solve complex problems and overcome challenges. Dedicated to enhancing team performance and driving business success.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Applied effective time management techniques to meet tight deadlines.
Organic Social Media Manager
CenExel Clinical Research
01.2021 - 02.2023
- Set and exceeded KPIs for social media management across 100 accounts, creating over 1,000 unique pieces of content, resulting in a 4000% growth on LinkedIn and 47-50% growth on Facebook/Instagram over two years.
Manager of Trainer Programs and Social Media
Crucial Learning
05.2019 - 01.2021
- Achieved a 410% increase in Facebook trainer engagement and a 127% rise in trainer followers through targeted social media strategies.
Manager of Public Relations
Kneaders Bakery and Cafe
02.2017 - 01.2019
- Executed over 100 media placements across various platforms, enhancing brand visibility and engagement.
Education
Skills
- Heropost
- Hootsuite
- Canva
- Meltwater
- Muck Rack
- Cision
- Oktopost
- WordPress
- Social media content creation tools
- Writing
- Editing
- Time-management
- Organizational
- Detail-oriented
- Integrity
- Confidentiality
- Independent work
- Collaboration
- Fast-paced environments
- Speech Writing
- Press Release Writing
- Media Relations
- Internal Communications
- Interpersonal Communication
- Team Collaboration
- Decision-Making
- Professional Demeanor
- Goal Setting
- Continuous Improvement
- Public Speaking
- Problem-solving aptitude
- Time management abilities
- Problem-Solving
- Adaptability and Flexibility
- Self Motivation
- Event Publicity
- Active Listening
- Analytical Skills
- Brand Management
- Teamwork and Collaboration
- Team building
- Effective Communication
- Spokesperson experience
- Reliability
- Content Strategy
- Creative Direction
- Partnership Development
- Key decision making
- Communications management
- Project Management
- Campaign Development
- Strategic Planning
- Branding
- Proposal coordination
- Stakeholder Relations
- Content Creation
- Communications expertise
- Brand positioning
- Campaign Planning
- Networking
- Innovation
- Business Planning
- Campaign Management
- Marketing campaign development
- Project Oversight
Certification
- CANVA Certified Designer
- Crucial Conversations Trainer
- Content Marketing Certification (LinkedIn)
- CITI Programs Administration (COI, GCP, IPS)
- OSHA Bloodborne Pathogens Certification
References
Available upon request
Hobbies and Interests
- Classic Skating
- Playing Guitar
- Going to the Gym
- Writing a Book
- Podcast Host
Community Service
- Food Pantry Volunteer, Deseret Industries
- Advocate, Mother’s Prayer
- Member, Utah Women’s Business Association
- Volunteer, Guitars for Vets
Timeline
Public Relations Director
Saprea.org
05.2024 - Current
Director of Marketing (Contract)
The Friends, Salt Lake County Children's Justice Center
05.2023 - 08.2024
Organic Social Media Manager
CenExel Clinical Research
01.2021 - 02.2023
Manager of Trainer Programs and Social Media
Crucial Learning
05.2019 - 01.2021
Manager of Public Relations
Kneaders Bakery and Cafe
02.2017 - 01.2019
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