Carrie Kelley
Lake View Terrace,CA
Summary
Driven Merchandising Manager with 10 years of experience in maximizing product sales and overseeing merchandise trends. Expertise in overseeing day-to-day sales and inventory stock levels to determine purchasing needs.
Expert in merchandise planning based on prior sales and trends of products sought by customers.
Overview
28
28
years of professional experience
Work History
MERCHANDISER & SALES
Rock Front Ranch
San Jose, CA
04.2023 - Current
- Product delivery, Merchandise placement and display set up
- Sales and building relationships with local receivers and store leadership team.
RETAIL MERCHANDISER
Hallmark Marketing Corporation
Kanas, MO
07.2023 - Current
- Weekly calls to service and clean all Hallmark Products and set up new promotions
- Merchandising, stocking, and placing orders on weekly basis
- In charge of specific holiday deadlines which included, organizing, setting up and removal of seasonal products.
MERCHANDISER / SALES
Presence Marketing
South Barrington, NJ
01.2015 - 09.2022
- Responsible for 17 accounts with approximately 200 brands
- Build relationships at store level
- Provide new store opening and store reset support
- Provide Merchandising and Retail Support for accounts as directed by
- Regional & National
- Utilized market data to improve placement and retail support
- Wrote Turnover orders filling voids, case stack deals and new item placements
- Took pictures Before & After of accomplishments during store visits
- Advanced sales cycle plans by maximizing placement of promotions
- Point of sale materials and product visibility
- Removed damaged, out-of-code, not-in-set and discontinued items from displays
- Answered customer questions regarding store merchandise, department information and pricing
- Verified products appeared at correct locations in proper quantities
- Prepared interesting and innovative visual displays to grab customer interest and promote sales
- Established strong vendor relationships to maintain and support business
- Worked with managers and advertising directors to optimize promotions
- Conferred with store managers to obtain information about customer needs and preferences.
BEVERAGE MERCHANDISER, Presence Marketing
South Barrington, IL
07.2013 - 01.2015
- Took Ownership 32 Whole Food Accounts
- Performance at each account included restocking, cutting in new items, filling voids
- Distributed swag
- Established relationships with Team Leaders & Members to help train with any new products and or changes
- Preformed Resets.
RETAIL SALES REPRESENTATIVE
American Natural Organic Spices
Fremont, CA
01.2009 - 01.2014
- Responsible for 34 major stores including Whole Foods, Bristol Farms
- Albertson & Ralphs
- Stocked, ordered and cleaned each rack
- Rotated stock to ensure freshness
- Established relationships with store team leaders and processed orders through DVO
- Kept building, growing, and maintaining inter-personal relationships so that their needs and their customers' needs were consistently and successfully met
- Traveled from account to account, creating monthly schedule to ensure service is given when needed.
RETAIL MERCHANDISER
Hallmark Marketing Corporation
Kanas, MO
01.1997 - 07.2013
- Weekly calls to service and clean all Hallmark Products and set up new promotions
- Merchandising, stocking, and placing orders on weekly basis
- In charge of specific holiday deadlines which included: organizing setting up and removal of seasonal products displays
- Used INFOLINK to conduct orders and follow up on new items being placed within stores
- Preformed Resets.
RETAIL SUPERVISOR
Hallmark Marketing Corporation
Kanas, MO
01.2000 - 01.2013
- Took ownership in 48 stores in Pasadena area with Million Dollar Sales (Top companies: Ralphs
- Stater Bro's, Kohl's, and Barnes & Noble)
- Supervised teams of 15 or more merchandisers
- Hired and trained new employees, updated training for existing employees on all promotions and new systems
- Weekly meetings with Store Managers and Receivers to help with sales of all Hallmark Products
- Weekly Computer work, conference calls, reports and bookkeeping
- Built successful retail teams by instilling culture of collaboration and developing daily plans centered on common group goals
- Schedule staff and delegated assignments to exceed customer and business demands
- Trained team members in successful strategies to meet operational and sales targets.
CAPTAIN
CART, News America
Fremont, CA
01.2006 - 01.2009
- Responsible for 74 stores, divided into 17 territories
- Supervised 10 Service Representatives
- Supervised replacement of CART Ads at major grocery stores in line with service Reps
- Performed compliance audits at all stores to achieve advertising goals and expectations
- Train new employees and mentor existing employees
- Performed monthly ADD pick-ups and delivery to Representatives.
Education
High School Diploma -
Verdugo Hills Senior High School
Skills
- New Merchandise Presentation
- Sales and Marketing Support
- Ordering and Purchasing
- Sales Goals
- Customer Relationship
- Management
- Advising and Coaching
- Merchandising and Promotions
- Microsoft Office ( Outlook, Excel, Word, Sharepoint)
Timeline
RETAIL MERCHANDISER
Hallmark Marketing Corporation
07.2023 - Current
MERCHANDISER & SALES
Rock Front Ranch
04.2023 - Current
MERCHANDISER / SALES
Presence Marketing
01.2015 - 09.2022
BEVERAGE MERCHANDISER, Presence Marketing
07.2013 - 01.2015
RETAIL SALES REPRESENTATIVE
American Natural Organic Spices
01.2009 - 01.2014
CAPTAIN
CART, News America
01.2006 - 01.2009
RETAIL SUPERVISOR
Hallmark Marketing Corporation
01.2000 - 01.2013
RETAIL MERCHANDISER
Hallmark Marketing Corporation
01.1997 - 07.2013
High School Diploma -
Verdugo Hills Senior High School
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