Carrie Marshall
Buckeye,AZ
Summary
Proven leader in strategic communication and brand enhancement, with a distinguished career at Sonora Quest Laboratories. Excelled in content development and social media strategy, driving significant engagement increases. Known for exceptional teamwork and collaboration, consistently delivered innovative solutions that fostered brand loyalty and business growth.
Overview
15
15
years of professional experience
Work History
Senior Communications Specialist
Sonora Quest Laboratories
Phoenix, AZ
06.2023 - Current
- Coached C-suite executives on effective messaging techniques for high-profile speaking engagements.
- Created engaging multimedia presentations to showcase company achievements at conferences and events.
- Supervised content production for client testimonials videos, enhancing credibility among prospects.
- Conducted market research to inform communication strategies for new product launches, leading to successful product introductions.
- Spearheaded corporate responsibility initiatives by developing partnerships with local charities and organizations.
- Revamped corporate website content, optimizing user experience and improving search engine rankings.
- Managed relationships with key media contacts, securing positive coverage in industry publications.
- Developed targeted communication strategies for diverse audiences, resulting in increased engagement.
- Designed internal newsletters highlighting department successes and fostering a sense of community among employees.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that drove business growth.
- Mentored junior team members, fostering a culture of learning and career development within the department.
- Managed social media accounts to drive customer engagement and build brand loyalty.
- Enhanced brand visibility by creating compelling content for digital and print platforms.
- Led public relations efforts surrounding major company announcements, generating significant media interest.
- Streamlined internal communication processes, strengthening employee engagement and productivity.
- Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal.
- Created social media content across multiple platforms according to content calendars and promotion schedules.
- Collaborated with journalism and marketing teams to compile information and align company messaging.
- Took photographs and videos during special events for promotional materials and social media pages.
- Maintained corporate website using content management systems and associated plugins.
- Developed ideas and leads for new stories according to industry trends.
- Developed and implemented social media strategy to increase engagement and reach new audiences.
- Supported public relations managers with writing, researching and preparation of materials
- Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
- Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
- Prepared or edited organizational publications such as employee newsletters or stockholder reports for internal or external audiences.
Marketing and Communications Specialist
Sonora Quest Laboratories
Phoenix, AZ
01.2020 - 06.2023
- Researched, created and presented communication plans to support internal and external marketing programs.
- Strengthened company reputation with the execution of effective public relations initiatives.
- Managed event planning and logistics, resulting in successful trade shows and conferences that increased brand visibility.
- Interfaced with outside marketing vendors to promote projects, gather cost estimates and deliver marketing materials for production.
- Coordinated promotional events that attracted new customers while fostering loyalty among existing clients.
- Planned and executed promotional materials to drive brand consistency.
- Streamlined internal communication processes, leading to improved collaboration between departments for more efficient project completion.
Marketing Support Specialist
Sonora Quest Laboratories
Phoenix, AZ
02.2015 - 01.2020
- Planned and executed internal and external marketing events.
- Developed compelling content for social media platforms to drive user engagement.
- Collaborated with sales teams, providing support materials for successful product launches.
- Coordinated trade show participation, leading to increased networking opportunities and lead generation.
- Implemented customer feedback surveys, using insights to enhance marketing strategies.
- Strengthened brand identity through consistent use of visual elements and messaging tone across all channels.
- Designed visually impactful marketing collateral that effectively communicated brand messaging and value propositions.
- Analyzed campaign performance data to make informed decisions on future initiatives.
- Evaluated competitor strategies, leveraging insights to maintain a competitive edge in the marketplace.
- Attended industry events and trade shows to promote brand and build relationships with potential customers.
- Coordinated with sales and operational teams to verify alignment of marketing initiatives with company goals.
- Implemented digital marketing techniques to enhance customer experience and increase customer engagement.
- Developed marketing materials, collaborating with colleagues to maintain consistent brand voice.
- Created customized marketing materials to increase product awareness.
Client Service Representative
Sonora Quest Laboratories
Phoenix, AZ
03.2009 - 02.2015
- Handled sensitive client information with discretion, ensuring confidentiality at all times.
- Delivered outstanding customer service by maintaining a professional demeanor during high-pressure situations.
- Managed incoming calls, providing prompt and accurate information to clients about products and services.
- Maintained accurate record-keeping with proactive attention to client information updates.
- Enhanced client satisfaction by addressing inquiries and resolving issues promptly.
- Helped large volume of customers every day with positive attitude and focus on customer satisfaction.
- Adapted quickly to changes in company policy or procedures while maintaining excellent service standards for existing clients.
- Utilized active listening skills to identify customer needs and provide appropriate solutions.
- Consistently met or exceeded performance metrics while juggling multiple tasks effectively under tight deadlines.
- Investigated and resolved customer inquiries and complaints quickly.
- Exhibited high energy and professionalism when dealing with clients and staff.
- Delivered exceptional customer service to every customer by leveraging extensive knowledge of products and services and creating welcoming, positive experiences.
- Trained staff on operating procedures and company services.
- Cross-trained and backed up other customer service managers.
Education
Certificate - Digital Media
University of Phoenix
Tempe, AZ12.2023
Certificate - Social Media Essentials
University of Phoenix
Tempe, AZ12.2023
Bachelor Of Arts - Mass Communication And Media Studies
Arizona State University
Tempe, AZ12.2016
Skills
- Social Media Strategy
- Content Development
- Crisis Management
- Internal Communications
- Marketing Communications
- Web Content Management
- Social Media Management
- Proofreading
- Campaign Development
- Strategy implementation
- Press Release Writing
- Teamwork and Collaboration
- Customer Service
- Problem-Solving
- Time Management
- Attention to Detail
- Problem-solving abilities
- Multitasking Abilities
- Reliability
- Excellent Communication
- Organizational Skills
- Team Collaboration
- Active Listening
- Effective Communication
- Adaptability and Flexibility
- Decision-Making
- Relationship Building
- Team building
- Self Motivation
- Analytical Thinking
- Goal Setting
- Interpersonal Communication
- Social Media Marketing
- Written Communication
- Corporate Communications
- Strategy Development
- Brand Messaging
- Communication Strategy Development
- Social Media Monitoring
- Web Content Creation
Timeline
Senior Communications Specialist
Sonora Quest Laboratories
06.2023 - Current
Marketing and Communications Specialist
Sonora Quest Laboratories
01.2020 - 06.2023
Marketing Support Specialist
Sonora Quest Laboratories
02.2015 - 01.2020
Client Service Representative
Sonora Quest Laboratories
03.2009 - 02.2015
Certificate - Digital Media
University of Phoenix
Certificate - Social Media Essentials
University of Phoenix
Bachelor Of Arts - Mass Communication And Media Studies
Arizona State University