Adobe Creative Suite
Carrie Miller
Senior Marketing Communications Manager
Humble,TX
Summary
Professional marketer with strong background in strategic planning, brand management, and digital marketing. Known for fostering team collaboration and driving successful campaigns. Adaptable and reliable, excelling under changing market conditions. Skilled in stakeholder engagement, budget management, and performance analytics.
Overview
19
19
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
Work History
General Manager of Marketing
Encore Steel Building Co.
REMOTE, MS
03.2024 - 04.2025
- Conducted thorough market research to inform competitive positioning and product development decisions.
- Created compelling content for various marketing channels to increase engagement and drive conversions
- Streamlined marketing processes for improved efficiency and reduced costs.
- Established a consistent brand identity across all channels, enhancing customer recognition and loyalty.
- Optimized digital marketing efforts through continuous analysis of performance metrics, refining strategies as needed.
- Increased brand visibility by implementing targeted marketing campaigns and strategies.
- Led the development of innovative marketing materials for product launches and promotions.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Created and managed social media campaigns to increase brand engagement.
- Devised content strategy to effectively engage target audiences.
- ZOHO, IdeaRoom, Canva, Adobe Crative Suite, Meta, SpuFu, WordPress
Global Marketing Communications Manager
Axalta Coating Systems
REMOTE, PA
07.2022 - 03.2024
- Develop, implement and adapt global marketing communication campaigns for North America markets in collaboration with regional marketing teams to achieve regional business growth objectives
- Develop solid creative briefs and implement by selecting optimal mix of internal and external resources within budget and analyze ROI
- Coordinate development of print and digital marketing materials
- Coordinate, manage and plan events including trade shows and sales meetings
- Oversee US budget and develop marketing plan that coincide with overall company growth plan
- Manage Marketing Specialist
- Collaborated with cross-functional teams to develop integrated marketing campaigns that drove consumer engagement and increased product awareness.
- Enhanced product visibility by implementing comprehensive digital marketing strategies, including SEO and social media efforts.
- Managed global events calendar, coordinating international trade shows and conferences to showcase company products and services.
- Salesforce, Pardot, AEM, Adobe Creative Suite, Meta, MailChimp, SpuFu
Marketing Manager (Contract)
Rigid Global Buildings
Houston, TX
01.2010 - 07.2022
- Played a critical role in developing and executing marketing strategies to promote Rigid's products and services
- Oversaw various aspects of marketing, collaborating with team members, drove initiatives to meet business goals
- Strategic Planning - Developed and implemented comprehensive marketing strategies to achieve business objectives
- Conducted market research to identify trends, competitors and opportunities
- Analyzed data and metrics to assess effectiveness of campaigns
- Campaign Management - Planned and executed marketing campaigns across multiple channels including traditional, social and digital
- Content creator for develop effective marketing materials
- Brand Management - Ensured consistent brand messaging across all marketing channels, internal and external
- Digital Marketing - Oversaw digital marketing initiatives including website management, SEO, SEM and social media campaigns
- Market Research - Monitored industry trends and competitor activities to identify opportunities and challenges
- Budget Management - Developed and managed marketing budgets
- Event Planning - Plan and coordinate trade shows, company activities, corporate charity golf tournament and social engagements
- Relationship Management - Developed and maintained global relationships with external partners, vendors, medial outlets and executives
- Negotiated contracts with marketing service providers
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Salesforce, Alchemy, Adobe Creative Suite, Meta, WordPress
Marketing Manager
Whirlwind Steel Buildings
Houston, TX
12.2005 - 02.2010
- Strategic planning to manage diverse projects and collaborate effectively with cross-functional team members
- Provided services for relationship management and maintaining relationships with vendors and media outlets
- Negotiated advertising rates and printing costs
- Trade show coordination and planning
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Optimized website content for improved search engine rankings and increased web traffic.
- Constant Contact, Adobe Creative Suite
- Lead and mentored a team of marketing professionals offering guidance on design and skill development
- Managed the overall marketing / advertising budget and reported on the ROI of all campaigns and activities
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Education
Bachelor of Arts - Marketing Communications
Texas Tech University
Lubbock, TX 08.1993 - 05.1997
Skills
Creative direction
CRM management
Social media marketing
Mobile marketing
Digital marketing
Advertising management
Web analytics
Strategic planning
Media buying
Competitor analysis
Customer relationship management (CRM)
Marketing campaigns
Project management
Campaign management
Budgeting and allocation
KPI tracking
Vendor relations
SEO
Partnership development
Market analysis
SEO optimization
Brand promotion
Corporate communications
Budget administration
Marketing campaign management
Retail marketing
Web content branding
Collateral creation
Teamwork and collaboration
Microsoft office
Content creation
Time management
Team leadership
Creative thinking
Excellent communication
Decision-making
Client relationship management
Self motivation
Verbal and written communication
Critical thinking
MS office suite
Active listening
Team collaboration
Public speaking
Marketing plan development
Marketing and advertising
Relationship building
Marketing strategy
Graphic design
Social media design
Digital design
Print design
Website design
Adobe creative suite
Corporate branding
Presentation design
Project management abilities
PC and mac platforms
Adobe photoshop, illustrator, and InDesign
Certification
Social Media Management
Software
MS Office
Salesforce / Pardot
ZOHO
Mondaycom/ Plannable
Canva
SpyFu
AEM
Work Preference
Work Type
Contract WorkPart TimeLocation Preference
RemoteHybridImportant To Me
Flexible work hoursWork from home option401k matchWork-life balanceCompany CultureCareer advancementPaid time offTimeline
Social Media Management
12-2024
Intro to Social Media Management
12-2024
General Manager of Marketing
Encore Steel Building Co.
03.2024 - 04.2025
Global Marketing Communications Manager
Axalta Coating Systems
07.2022 - 03.2024
Marketing Manager (Contract)
Rigid Global Buildings
01.2010 - 07.2022
Marketing Manager
Whirlwind Steel Buildings
12.2005 - 02.2010
Bachelor of Arts - Marketing Communications
Texas Tech University
08.1993 - 05.1997