Carrie Miller
Senior Marketing Communications Manager
Humble,TX
Summary
Marketing Communications professional with over 30 years of experience driving brand expansion and audience targeting across diverse channels including advertising, social media, trade shows, event planning, and website management. Demonstrated expertise in developing compelling online presence to foster engagement and enhance brand visibility. Extensive industry knowledge spans metal construction, metal buildings, structural steel, industrial coatings, industrial auctions, retail (furniture), and cabinet doors.
Overview
25
25
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
Work History
General Manager of Marketing
Encore Steel Building Co.
REMOTE, MS
04.2024 - Current
- Conducted thorough market research to inform competitive positioning and product development decisions.
- Created compelling content for various marketing channels to increase engagement and drive conversions
- Collaborated with sales teams to develop effective lead generation strategies, resulting in increased conversion rates.
- Streamlined marketing processes for improved efficiency and reduced costs.
- Established a consistent brand identity across all channels, enhancing customer recognition and loyalty.
- Optimized digital marketing efforts through continuous analysis of performance metrics, refining strategies as needed.
- Increased brand visibility by implementing targeted marketing campaigns and strategies.
- Led the development of innovative marketing materials for product launches and promotions.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Created and managed social media campaigns to increase brand engagement.
- Devised content strategy to effectively engage target audiences.
Global Marketing Communications Manager
Axalta Coating Systems
REMOTE, PA
07.2022 - 03.2024
- Develop, implement and adapt global marketing communication campaigns for North America markets in collaboration with regional marketing teams to achieve regional business growth objectives
- Develop solid creative briefs and implement by selecting optimal mix of internal and external resources within budget and analyze ROI
- Coordinate development of print and digital marketing materials
- Coordinate, manage and plan events including trade shows and sales meetings
- Oversee US budget and develop marketing plan that coincide with overall company growth plan
- Manage Marketing Specialist
- Collaborated with cross-functional teams to develop integrated marketing campaigns that drove consumer engagement and increased product awareness.
- Improved lead generation efforts by optimizing email marketing campaigns and utilizing advanced data analytics tools to target key audiences effectively.
- Enhanced product visibility by implementing comprehensive digital marketing strategies, including SEO and social media efforts.
- Managed global events calendar, coordinating international trade shows and conferences to showcase company products and services.
Owner
MAXamize Designs
Humble, TX
02.2010 - 12.2023
- Conceptualized and started Maxamize Designs marketing company dedicated to providing clients with high level of marketing services to achieve their marketing goals within their budget
- Services included marketing development, strategic planning, graphic design, renderings, brand development, social media management, website development and optimization, and print services
- Collaborated with clients to understand their marketing objectives and deliver effective solutions
- Managed day-to-day business operations.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Negotiated contracts with suppliers for better pricing and terms, reducing overall costs for businesses.
- Consulted with customers to assess needs and propose optimal solutions.
- Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
Owner
Rise & Sign Yard Signs
Humble, TX
08.2020 - 10.2023
- Conceptualized and started yard sign business dedicated to providing eye catching yard greetings at affordable prices
- Competitive analysis and cost analysis
- Managed day-to-day business operations.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Negotiated contracts with suppliers for better pricing and terms, reducing overall costs for business.
Marketing Manager (Contract)
Rigid Global Buildings
Houston, TX
01.2010 - 07.2022
- Played a critical role in developing and executing marketing strategies to promote Rigid's products and services
- Oversaw various aspects of marketing, collaborating with team members, drove initiatives to meet business goals
- Strategic Planning - Developed and implemented comprehensive marketing strategies to achieve business objectives
- Conducted market research to identify trends, competitors and opportunities
- Analyzed data and metrics to assess effectiveness of campaigns
- Campaign Management - Planned and executed marketing campaigns across multiple channels including traditional, social and digital
- Content creator for develop effective marketing materials
- Brand Management - Ensured consistent brand messaging across all marketing channels, internal and external
- Digital Marketing - Oversaw digital marketing initiatives including website management, SEO, SEM and social media campaigns
- Market Research - Monitored industry trends and competitor activities to identify opportunities and challenges
- Budget Management - Developed and managed marketing budgets
- Event Planning - Plan and coordinate trade shows, company activities, corporate charity golf tournament and social engagements
- Relationship Management - Developed and maintained global relationships with external partners, vendors, medial outlets and executives
- Negotiated contracts with marketing service providers
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
Marketing Manager
Whirlwind Steel Buildings
Houston, TX
12.2005 - 02.2010
- Strategic planning to manage diverse projects and collaborate effectively with cross-functional team members
- Provided services for relationship management and maintaining relationships with vendors and media outlets
- Negotiated advertising rates and printing costs
- Trade show coordination and planning
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Optimized website content for improved search engine rankings and increased web traffic.
- Lead and mentored a team of marketing professionals offering guidance on design and skill development
- Managed the overall marketing / advertising budget and reported on the ROI of all campaigns and activities
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Marketing Manager
Gardiners Furniture & Mattress
Baltimore, MD
05.2003 - 12.2005
- Plan, execute and oversee advertising and promotional campaigns for the furniture industry to enhance visibility and sales
- Highlights included strategic planning, analyzed market trends, competitor activities and consumer behaviors to assist in developing monthly sales and promotional calendars
- Coordinated and managed promotional campaigns across various channels including TV, radio, print and digital
- Developed and managed the advertising and promotions budgets
- Determined the most effective media channels for reaching target audience
- Negotiated and purchased advertising space/time to ensure maximum exposure
- Explored and managed partnerships and sponsorships that promoted the company in the best manner
- Planned and coordinated promotional events, product launches and sales
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
Marketing Coordinator / Graphic Designer
Michael Fox International (Now GoIndustry DoveBid)
Baltimore, MD
08.1999 - 05.2003
- Assisted in development and implementation of marketing plans and strategies
- Coordinated various marketing projects and events
- Collaborated with internal teams on auction brochure designs and sales
- Provided administrative support to sales and marketing team and maintained and organized auction brochures for use in gaining new business
- Highest lead to auction conversion rate
- Position evolved to Graphic Designer for Auction Brochures, Company Newsletters, and Website Graphics
- Negotiated lower print rates for auction brochures and worked closely with print vendors to ensure quality
- Managed workflow between staff, coordinating documents, and creative material distribution.
- Planned and executed internal and external marketing events.
- Developed and executed marketing plans for trade shows and other events to increase brand awareness.
- Answered general marketing department inquiries by email, phone, and mail.
Education
Bachelor of Arts - Marketing Communications
Texas Tech University
Lubbock, TX 08.1993 - 05.1997
Skills
Creative direction
CRM management
Social media marketing
Mobile marketing
Digital marketing
Advertising management
Web analytics
Strategic planning
Media buying
Competitor analysis
Customer relationship management (CRM)
Marketing campaigns
Project management
Campaign management
Budgeting and allocation
KPI tracking
Vendor relations
SEO
Partnership development
Market analysis
SEO optimization
Brand promotion
Corporate communications
Budget administration
Marketing campaign management
Retail marketing
Web content branding
Collateral creation
Teamwork and collaboration
Microsoft office
Content creation
Time management
Team leadership
Creative thinking
Excellent communication
Decision-making
Client relationship management
Self motivation
Verbal and written communication
Critical thinking
MS office suite
Active listening
Team collaboration
Public speaking
Marketing plan development
Marketing and advertising
Relationship building
Marketing strategy
Graphic design
Social media design
Digital design
Print design
Website design
Adobe creative suite
Corporate branding
Presentation design
Project management abilities
PC and mac platforms
Adobe photoshop, illustrator, and InDesign
Certification
Social Media Management
Timeline
Social Media Management
12-2024
Intro to Social Media Management
12-2024
General Manager of Marketing
Encore Steel Building Co.
04.2024 - Current
Global Marketing Communications Manager
Axalta Coating Systems
07.2022 - 03.2024
Owner
Rise & Sign Yard Signs
08.2020 - 10.2023
Owner
MAXamize Designs
02.2010 - 12.2023
Marketing Manager (Contract)
Rigid Global Buildings
01.2010 - 07.2022
Marketing Manager
Whirlwind Steel Buildings
12.2005 - 02.2010
Marketing Manager
Gardiners Furniture & Mattress
05.2003 - 12.2005
Marketing Coordinator / Graphic Designer
Michael Fox International (Now GoIndustry DoveBid)
08.1999 - 05.2003
Bachelor of Arts - Marketing Communications
Texas Tech University
08.1993 - 05.1997
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