Carrie Mokros
Delaware
Summary
Product and Customer Insights Leader with 20+ years driving mixed-methods research and zero-to-one product innovation. Proven ability to build research functions from scratch, lead cross-functional teams (Product, Design, Engineering, Data Science), and balance customer, advertiser, and business needs to shape strategy. Skilled at distilling complex research into actionable insights for senior leadership. Equal parts creative and analytical, comfortable with ambiguity, and passionate about designing advertising experiences that delight viewers and advertisers.
Overview
2026
2026
years of professional experience
2
2
Certifications
Work History
Manager, Customer Insights
NiSource
Columbus
04.2017 - Current
- Built and led high-performing insights team, coaching and developing 3+ researchers over 3 years.
- Designed and executed multi-channel research programs to identify customer pain points for product roadmaps.
- Established first virtual focus group program and scaled online panel to over 10,000 members.
- Collaborated with Product, Marketing, and Operations to translate VoC insights into actionable strategies.
- Delivered quarterly CX insight reports to senior leadership, shaping strategic decisions.
- Integrated data from CRM, web analytics, and social media to develop predictive models and dashboards.
- Managed research budget exceeding $100K while implementing governance for organization-wide metrics.
Marketing Communications Manager
ICL
2016 - 2017
- Formulated global digital media plan and advertising strategy, aligning advertiser objectives with customer insights.
- Directed partnerships with creative agencies to craft ad experiences that met brand standards.
- Oversaw launch of new product line, establishing internal team, defining milestones, and analyzing outcomes.
New Stores Marketing
DSW
Columbus
2012 - 2015
- Developed and executed marketing strategy for over 150 store openings, generating $600M in annual revenue.
- Conducted targeted media buys and advertising campaigns to align promotional goals with customer experience.
- Presented research findings to leadership team, refining store launch concepts and enhancing customer engagement.
Senior Associate, Marketing & Accounts
Ernst & Young LLP
Columbus
2006 - 2012
- Managed Fortune 500 and 1000 accounts, generating revenue exceeding $30 million.
- Executed business development events for over 500 executives to foster relationships.
- Developed and implemented CRM system strategy to enhance client engagement.
Education
Bachelor of Science - Business Administration (Marketing)
The Ohio State University
Columbus06-2002
Skills
- Mixed methods research
- Product strategy
- Zero-to-one development
- Advertising and media strategy
- Team leadership
- Cross-functional collaboration
- Stakeholder consulting
- Ambiguity management
- Data storytelling
- Qualtrics expertise
- Survey platforms proficiency
- Analytical tools
- SQL proficiency
- CRM systems knowledge
- Data visualization skills
Websites
Professional Philosophy
Driven by curiosity about human behavior; comfortable making decisions with incomplete data; relentless about execution; equal parts creative storyteller and analytical thinker.
Application
12/09/25, Netflix, Ads Consumer Insights Leadership Role
Certification
Google Analytics Certified
Timeline
Manager, Customer Insights
NiSource
04.2017 - Current
Marketing Communications Manager
ICL
2016 - 2017
New Stores Marketing
DSW
2012 - 2015
Senior Associate, Marketing & Accounts
Ernst & Young LLP
2006 - 2012
Bachelor of Science - Business Administration (Marketing)
The Ohio State University