CARRIE NELSON
Las Vegas,NV
Summary
Dynamic and results-oriented executive with an entrepreneurial mindset and extensive experience in sales, marketing, strategic connections and relationship building. Proven ability to cultivate trusted business partnerships and influence stakeholders at all levels, from clients to C-Suite peers. Strategically focused on executing strategies that cultivate community inclusion and engagement, propel revenue, optimize performance, and add value.
Overview
35
35
years of professional experience
Work History
Managing Director
Lavesson Media International
01.2009 - Current
- Strategically focused on promoting other businesses and organizations through public relations, publishing, consulting, and connecting.
- Lifelong entrepreneur creating opportunities for clients.
- Leverages 20+years of Nevada residency.
- Developed an extensive network of Las Vegas business, non-profit and community leaders.
- Creates partnerships and promotes collaboration.
- Consultation based upon business relationship needs.
- Coached multiple high-profile clients on book publishing, strategy, and promotion.
- Expanded market presence through successful negotiation of key partnerships and acquisitions.
Chief Development Officer, Director of Marketing and Development
Las Vegas Area Council, Boy Scouts of America
03.2022 - 08.2023
- Provided executive leadership to the LVCA Council Development and Marketing department.
- Spearheaded board member recruitment efforts to attract experienced professionals who could contribute valuable expertise in various areas.
- Secured major gifts for organizational growth through effective identification, cultivation, stewardship and solicitation of high-net-worth individuals.
- Successfully lead, planned and executed special events that raised awareness about the organization''s mission while generating new sources of support.
- A direct report to the CEO/Scout Executive.
- Lead the comprehensive program that included annual marketing and development campaigns, fundraising events, prospect & donor relationships, communication, major gift solicitations, endowment, capital, alumni relations, and donor recognition programs.
- Strategically repositioned from educational technology to non-profit leadership and community development.
- Created and scaled new revenue growth in events including new donor acquisitions.
- Improved grant acquisition rates by researching funding opportunities.
Director of Educational Partnerships
Mastery Coding
05.2018 - 10.2019
- Company Overview: Ed-Tech start-up company building career-ready literacy skills.
- Computer coding technologies such as virtual/augmented reality, cybersecurity, blockchain, and more. Direct path to certification.
- Offered professional development to implement coding academies in education across the United States.
- Project based learning curriculum aligned to cross-disciplinary STEM standards.
- Ed-Tech start-up company building career-ready literacy skills.
- Offered professional development options for clients to implement coding academies in education across the United States.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Leveraged professional networks and industry knowledge to strengthen client relationships.
Account Executive
Scholastic Education
05.2017 - 12.2017
- Company Overview: World's largest publisher of children's books, a leading provider of core literacy curriculum and professional services.
- Sales professional in print and digital products.
- Prospected and managed large geographic territory produced $4M in revenue in under one year.
- World's largest publisher of children's books, a leading provider of core literacy curriculum and professional services.
- Delivered informative presentations to potential clients, showcasing the unique value of products or services offered.
- Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
- Developed a solid pipeline of prospects through diligent research and targeted outreach efforts.
- Presented professional image consistent with company's brand values.
- Contributed to event marketing, sales and brand promotion.
- Fostered long-lasting relationships with major clients to secure repeat business and referrals.
Regional Territory Manager
Perma-Bound Books
01.2007 - 01.2017
- Created demand for specially bound books for Schools and Public Libraries, with long term connections
- Grew revenue by $2M in under 2 years
- Expanded regional territory by identifying and targeting key growth areas and establishing a strong presence in new markets.
- Implemented effective customer relationship management practices, ensuring high levels of client satisfaction and repeat business.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Implemented successful sales strategies to drive revenue growth and exceed quarterly quotas consistently.
- Skilled at working independently and collaboratively in a team environment.
Regional Account Director
Follett Learning (FLR & BWI)
01.1997 - 01.2007
- Managed large geographical territory.
- Developed business from $500k per year to over $4M… in under 4 years for Schools and Public Libraries.
- Championed corporate values within the regional team by promoting a positive work culture and fostering employee engagement.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Prepared sales presentations for clients showing success and credibility of products.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Drove sales by developing multi-million dollar contract sales.
Executive Director
Prior Lake Area Chamber of Commerce
01.1995 - 01.1997
- First Executive Director for the PLA Chamber of Commerce.
- Membership growth and development.
- Created office, set up systems and programs.
- Lead organizer for special event: Lake Front Days Community Festival.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Built relationships with donors, government officials and other organizations to secure funding and support for organization.
- Represented organization to local public by giving presentations and speeches and participating in community events.
Marketing Intern
3M
01.1990 - 09.1990
- Assisted in the planning and execution of a successful DRUPA Convention.
- Wrote engaging and successful marketing, advertising and copy.
- Established and managed relationships with internal colleagues, external clients and vendors.
- Skilled at working independently and collaboratively in a team environment.
- Passionate about learning and committed to continual improvement.
- Strengthened communication skills through regular interactions with others.
Education
Bachelor of Arts - International Relations
University of Minnesota
Minneapolis, MNCertificate - International Relations
Karl-Franzens-Universitat Graz
Graz AustriaSkills
- Community Development
- Relationship Building
- Leadership
- Public Speaking
- Charitable Giving
- Fundraising
- Mission Driven
- Non-Profit Board Management
- Donor Engagement
- Major Gifts
- Strategic Planning
- Team Collaboration
Volunteeringandlicenses
- President, Advisory Board, Lied STEM Academy, 01/01/19 - 12/31/23
- Member, Board of Advisors, PowerUp Academy, E-sports, Science and Tech Curriculum, 03/01/20 - 02/28/22
- Member, St. Jude Children's Research Hospital, Gala Board, 01/01/14 - 01/31/15
- Community Relations, The Rugby Foundation, Education, 10/01/19 - Current
- Member, Sunshine Nevada, Gala Committee, 06/01/19 - 10/31/19
- Member, Rotary International, Las Vegas, 01/01/22 - 07/30/2023
- Real Estate License, State of Nevada
Languages
German
Professional Working
Timeline
Chief Development Officer, Director of Marketing and Development
Las Vegas Area Council, Boy Scouts of America
03.2022 - 08.2023
Director of Educational Partnerships
Mastery Coding
05.2018 - 10.2019
Account Executive
Scholastic Education
05.2017 - 12.2017
Managing Director
Lavesson Media International
01.2009 - Current
Regional Territory Manager
Perma-Bound Books
01.2007 - 01.2017
Regional Account Director
Follett Learning (FLR & BWI)
01.1997 - 01.2007
Executive Director
Prior Lake Area Chamber of Commerce
01.1995 - 01.1997
Marketing Intern
3M
01.1990 - 09.1990
Bachelor of Arts - International Relations
University of Minnesota
Certificate - International Relations
Karl-Franzens-Universitat Graz
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