Overview
Work History
Education
Skills
Timeline
Generic

Carrie Pena

Rochester,NY

Overview

21
21
years of professional experience

Work History

Chief Operating Officer

BuildOn
09.2022 - Current
  • Leads five departments (Operations, HR, Data, Marketing, and U.S. Programs) across 6 U.S. cities and 8 global countries with a total team of 55.
  • Works with the CEO to set the long-term organizational vision and annual strategic plan.
  • Leads the organization in creating the annual Operating Plan using ground-up, cross-departmental processes and ensures implementation through accountability, collaboration, and performance management.
  • Collaborates closely with the CFO on development and management of the Annual Budget.
  • Partners with the Executive Leadership Team and department heads to identify the need for process improvements and provide leadership to achieve efficiencies, collaboration, and increase the quality of work.
  • Manages technology systems, including IT and data security and ensures the quality of both software and hardware acquisitions.
  • Works across all U.S. regions and countries to strengthen culture communication through technology, cross-departmental meetings, service events, and other initiatives.
  • Leads organizational data operations (Salesforce) to ensure accuracy and speed of analysis.
  • Leads the Marketing efforts for the organization and partners with the Chief Development Officer to ensure fiscal sustainability.

Chief Experience and Marketing Officer

BuildOn
12.2015 - 09.2022
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Provided feedback to all departments on brand consistency in outbound communications.
  • Defined and tracked campaign effectiveness and adjusted strategies accordingly.
  • Managed major corporate donors, including buildOn’s single largest U.S. funder, Rodan + Fields, who donate between $1.0 and $1.7 million annually.
  • Secured and developed a significant partnership with Salesforce, bringing revenue from $15K to $500K annually in two years.
  • Led the National Board Marketing Committee and reported quarterly to the National Board on marketing and communication initiatives.
  • Developed a new fundraising program centered on immersive service experiences, which raised more than $1M since 2017.
  • Promoted buildOn through publicity and public relations efforts, which included leading the launch of our CEO’s best-selling book.
  • Routinely prepared executive team for media appearances and speaking opportunities such as MSNBC’s Morning Joe and TED.
  • Led the national special events team to execute four major fundraising events totaling $4.5 million in revenue.
  • Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.

National Communications Director

BuildOn
10.2011 - 12.2015
  • Secured local and national media placements such as CNN, The Today Show, CBS Evening News, The New York Times, and The Huffington Post.
  • Prepared CEO and buildOn students for national media appearances.
  • Led redesign and development of organization website (buildon.org).
  • Secured and managed national cause marketing campaigns and partnerships with organizations such as Groupon and Rodan + Fields.
  • Secured pro bono support from organizations such as Edelman Public Relations.
  • Launched and managed social media channels on Facebook, Twitter and LinkedIn.
  • Developed marketing materials such as videos, press kits, event collateral, and U.S. Program recruitment materials.
  • Wrote and designed global email communications.
  • Responsible for national communications policies and staff training.

VICE PRESIDENT OF DEVELOPMENT

BuildOn
09.2006 - 10.2011
  • Developed strategies to grow and sustain regional budget for buildOn Chicago.
  • Recruited members to and led Midwest Regional Board.
  • Planned and managed buildOn Breakfast, averaging more than $400,000 annually.
  • Secured individual and corporate gifts upwards of $250,000.
  • Directed national small gifts initiative, including direct mail and e-communications.
  • Designed and implemented regional junior boards and national College Chapter Program.
  • Secured and managed state and municipal grants.

Director of Development

Anchor Center For Blind Children
08.2004 - 09.2006
  • Developed strategies to sustain annual operating budget of over $1,000,000.
  • Wrote grants for foundation funding totaling over $420,000.
  • Participated in Capital Campaign of 7.5 million dollars for the construction of new facility.
  • Worked closely with Anchor Center Board of Directors, attended all board meetings.

Development Director

Muscular Dystrophy Association, MDA
05.2003 - 08.2004
  • Raised 77% of annual budget by the beginning of 2nd quarter.
  • Facilitated relationships with large corporations and organizations, e.g. Valero Energy Co. and the International Association of Fire Fighters.
  • Promoted the Muscular Dystrophy Association in local media.
  • Wrote and helped produce local Jerry Lewis Labor Day Telethon.

Education

Bachelor of Arts - Government

University of Texas At Austin
Austin, TX
05.2003

Skills

  • Business Analysis
  • Business Forecasting
  • Operations Oversight
  • Compliance Management
  • Strategic Planning
  • Operations Management
  • Executive Leadership
  • Marketing
  • Financial Management
  • Change Management
  • Cross-Functional Collaboration
  • Performance Management

Timeline

Chief Operating Officer

BuildOn
09.2022 - Current

Chief Experience and Marketing Officer

BuildOn
12.2015 - 09.2022

National Communications Director

BuildOn
10.2011 - 12.2015

VICE PRESIDENT OF DEVELOPMENT

BuildOn
09.2006 - 10.2011

Director of Development

Anchor Center For Blind Children
08.2004 - 09.2006

Development Director

Muscular Dystrophy Association, MDA
05.2003 - 08.2004

Bachelor of Arts - Government

University of Texas At Austin

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Carrie Pena