CARRIE ROSENBLUM
Carlsbad,CA
Summary
Client Services and Marketing professional with 20+ years of experience in managing client relationships and overseeing product development and brand initiatives. Expertise in translating client needs into actionable solutions, facilitating effective team collaboration, and successfully launching programs across multiple platforms.
Overview
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Certification
Work History
CLIENT SERVICES MANAGER
DEPENDABLE SOLUTIONS INC.
Carlsbad, CA
- Lead client services manager delivering customer solutions for royalty and product-approval management through proprietary SaaS technology
- Manage client relationships for 14 clients across the Western U.S. and Australia, including major brands and sports leagues.
- Serve as the primary day-to-day resource for client questions, system issues, troubleshooting, and problem resolution.
- Acted as a liaison between clients and internal teams, effectively communicating needs, issues, solutions, and product features.
- Supported licensors and brand managers globally by proactively addressing needs and ensuring satisfaction.
- Train new users and guide clients through software functionality, workflows, and best practices.
- Managed client sites within system, guiding clients through royalty-management and product-approval workflows.
LICENSING COORDINATOR – APPAREL, ACCESSORIES, HEADWEAR & BAGS
H3 SPORTGEAR
Carlsbad, CA
- Managed licensed merchandise programs, product development, brand representation, and Licensee/Licensor relationships for iconic consumer brands.
- Managed portfolio of 65+ license agreements, overseeing updates, changes, renewals, and compliance with partner requirements.
- Coordinated licensed product development from concept through pre-production and licensor approval, ensuring timely submissions and feedback integration.
- Served as a key liaison between licensors, licensees, design, production, sales, and marketing teams to keep projects aligned and moving forward.
- Supported licensing strategy and brand marketing initiatives through market research and product-trend analysis, identifying key opportunities.
- Coordinated status meetings, business reviews, program updates, financial forecasts, royalty reporting, and retail placement reporting.
ONLINE MARKETPLACES MANAGER
SIMPLY LIFE HOME, SMS
Carlsbad, CA
- Managed marketplace operations and product launches from development through online execution, overseeing listings, content, photography, advertising, and analytics to maximize online visibility and sales.
- Directed marketplace administration, product-development support, digital marketing, content, advertising, analytics, and online brand operations across Amazon, Walmart, Shopify, Google, and social platforms.
- Developed and managed PPC campaigns across Amazon, Walmart, Google, and Facebook/Instagram, optimizing ad spend to enhance reach and engagement.
- Created product listings, advertising content, A+ content, social campaigns, and digital marketing materials to drive brand awareness and customer engagement.
- Managed Shopify websites and online brand presence for multiple product lines.
- Supported research, development, production, and execution of new licensed and private-label products across multiple categories.
- Directed photo and video shoots, coordinating locations, models, creative assets, and production requirements.
- Supervised graphic artists, photographers, models, and product design teams to deliver launch-ready creative.
- Built and maintained analytics and reporting systems across Shopify, Klaviyo, Google, Amazon, and Walmart.
FRANCHISE CO-OWNER
CHILDREN'S ORCHARD
Manhattan Beach, CA
- Oversaw buying, merchandising, sales, marketing, financial operations, hiring, training, and store presentation to enhance overall store performance.
- Led customer experience, visual merchandising, and brand presence while ensuring smooth daily operations.
- Managed daily operations of children's resale retail store.
- Trained and supervised staff on customer service protocols.
- Organized inventory and maintained product displays for optimal presentation.
Education
BACHELOR OF SCIENCE (BS) - TECHNOLOGY
University of Nevada
Las VegasSkills
- Client & Account Management
- Licensing & Brand Management
- Product Development
- Product Approvals
- Project Management
- Client Training & Support
- Licensee/Licensor Relations
- Marketing Strategy
- Brand Marketing
- Cross-Functional Collaboration
- Market Research
- Product Launches
- E-Commerce
- Reporting & Analytics
Personal Information
Title: CLIENT SERVICES | MARKETING | PRODUCT DEVELOPMENT | LICENSING
Certification
- Google Analytics
- GSuite
- Microsoft Office/365
- Salesforce & CRMs
- Email Marketing
- WIP Management Tools
- Helium 10
- Canva
- Buffer
- Shopify
- Asana
- Wrike
- Brand Comply
- Mediabox Amazon Retail Certification
- Amazon Ads Certification
Timeline
CLIENT SERVICES MANAGER
DEPENDABLE SOLUTIONS INC.
LICENSING COORDINATOR – APPAREL, ACCESSORIES, HEADWEAR & BAGS
H3 SPORTGEAR
ONLINE MARKETPLACES MANAGER
SIMPLY LIFE HOME, SMS
FRANCHISE CO-OWNER
CHILDREN'S ORCHARD
BACHELOR OF SCIENCE (BS) - TECHNOLOGY
University of Nevada