Carrie Traxler
Summary
Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer 25+ years of experience to new role dedicated to achieving exceptional results on tight timetables.
Overview
26
26
years of professional experience
Work History
Project Manager (contract)
UCare of Minnesota
09.2023 - 12.2024
Project Manager
United Healthcare
01.2023 - 08.2023
- Establish project plans and schedules with cross-functional teams, which includes preparing and executing realistic project schedules for individual teams, including milestones and deliverables, using internal tools.
- Work with all internal and external cross functional teams including: fulfillment, legal/privacy, digital, analytics, creative agencies, consultants and data to execute campaign initiatives.
- Ensure projects are completed on-time, within budget and aligned with customer objectives.
Marketing Manager (contract)
Optum, UnitedHealth Group
10.2022 - 01.2023
- Developed and supervised marketing campaigns and events to maximize income and achieve audience targets.
- Managed creation of marketing materials, collateral and sales support tools.
Creative Project Manager
EVEREVE
10.2021 - 08.2022
- Acted as the project lead on print media and digital work, both within the team and cross functionally
- Ensured timeliness and quality and accuracy of deliverables
- Managed and monitored changes in scope and schedules across multimedia projects
- Facilitated project related team meetings and distribute follow-up on action items
- Tracked budgets
- Worked with outside vendors as well as internal partners, on new product initiatives
Senior Project Manager (contract)
UnitedHealth Group
10.2020 - 07.2021
- Creative Project Intake/Set up: set up project files, research and gather project background for kick off / team discussion
- Content routing and approvals: route all content through each phase to SMEs and legal for approval
- Assisted overall digital asset management (DAM) with Getty and video
- Manage Release Form process and primary legal contact
- Proofread all projects and assess final quality for all material before finalizing/sending to project owner
- Managed budgets as necessary
- Create and maintain comprehensive project documentation, plans and reports for archive purposes.
- Oversaw budgets for project, tracked expenses and timelines and communicated with key stakeholders on milestones.
Content Marketing Project Manager (contract)
PENTAIR
06.2020 - 10.2020
- Led Workfront implementation and launch within Pool Division
- Worked with outside agencies to ensure timelines were met for various trade publications
- Managed campaign assets from kickoff to completion for Pool Division
Creative Operations Manager (contract)
AVEDA, an Estee Lauder Company
02.2020 - 05.2020
- Developed, managed and executed creative projects and timelines for on-time deliverables
- Managed campaign flats and toolkits
- Provided unparalleled operations support to Creative and Marketing for all assigned programs
- Continually communicated and ensured adherence to critical project milestones for all cross-functional teams (examples: creative briefs and final asset alignment, final claims and presentations and approvals)
- Worked with key stakeholders to minimize risks when unforeseen circumstances derail creative due dates
Marketing Program Manager
BIND ON-DEMAND HEALTH INSURANCE (now Surest)
08.2019 - 12.2019
- Gathered creative project requirements and delivery dates to ensure key milestones were met on time and within budget, contributing to a successful open enrollment period
- Tracked and communicated creative team progress, productivity, development costs, projects/sprint goals, objectives and measurements of success
- Sourced and managed multiple vendors and agencies
- Ensured all project team members had visibility and understanding of project expectations at each milestone
- Established, implemented and effectively led internal project processes including project discovery, status and reporting meetings
Marketing Program Manager
Optum, UnitedHealth Group
01.2017 - 07.2019
- Led marketing projects from kick-off through completion
- Managed timelines and resources of internal and external projects
- Set project direction, resolved problems, ensured brand compliance and provided guidance to team members
- Identified and secured appropriate creative resources for all work assigned
- Communicated with key stakeholders to understand goals, coordinate resources and ensure timely delivery of projects
- Collaborated with marketers and creative services teams to improve workflow, processes and institute efficiencies
- Acted as a liaison between marketers and the creative team
- Served as a trusted resource for other project managers, colleagues and business leaders
Executive Director
MINMOR INDUSTRIES LLC
04.2015 - 09.2016
- Led and managed business unit revenue and profitability
- Engaged and directed offshoring product development and manufacturing
- Selected and directed third-party testing partners
- Approved all design of product and packaging for Retail division
Senior Product Development Manager
MINMOR INDUSTRIES LLC
08.2012 - 04.2015
- Led and managed seasonal product revenue and profitability
- Oversaw sales presentations
- Managed and directed art development
- Interfaced with operations and domestic manufacturing
Product Development Manager
MINMOR INDUSTRIES, LLC
09.1998 - 08.2012
- Develop seasonal and everyday products
- Managed estimating and customer quotations
- Studied trends and developed customer personas
Education
Bachelor of Science - Mass Communications
St. Cloud State University
03.1993
Skills
- Marketing communications
- Project management
- Workfront, Jira and Basecamp
- Account Management
- Negotiation Skills
- Retail and agency experience
- Traffic experience
- Creative team leadership
Timeline
Project Manager (contract)
UCare of Minnesota
09.2023 - 12.2024
Project Manager
United Healthcare
01.2023 - 08.2023
Marketing Manager (contract)
Optum, UnitedHealth Group
10.2022 - 01.2023
Creative Project Manager
EVEREVE
10.2021 - 08.2022
Senior Project Manager (contract)
UnitedHealth Group
10.2020 - 07.2021
Content Marketing Project Manager (contract)
PENTAIR
06.2020 - 10.2020
Creative Operations Manager (contract)
AVEDA, an Estee Lauder Company
02.2020 - 05.2020
Marketing Program Manager
BIND ON-DEMAND HEALTH INSURANCE (now Surest)
08.2019 - 12.2019
Marketing Program Manager
Optum, UnitedHealth Group
01.2017 - 07.2019
Executive Director
MINMOR INDUSTRIES LLC
04.2015 - 09.2016
Senior Product Development Manager
MINMOR INDUSTRIES LLC
08.2012 - 04.2015
Product Development Manager
MINMOR INDUSTRIES, LLC
09.1998 - 08.2012
Bachelor of Science - Mass Communications
St. Cloud State University
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