Summary
Overview
Work History
Education
Skills
Timeline
Generic

Carrie Veley

Syracuse,NY

Summary

Accomplished Development Officer with innovative leadership style and expertise in brand positioning strategies. Outstanding sales and marketing talents to meet organization-related budgets. Great influencing and communication strengths. A C-suite Executive and organizationally agile professional with 25+ years of leadership, operational excellence, fiscal responsibility, business and brand development, PR, sales and marketing. Proven success in meeting and exceeding revenue and budgeting goals, fund development, capitol campaigns and major gifts.

Overview

29
29
years of professional experience

Work History

Director of Development

Vera House, Inc
04.2023 - Current
  • Worked with senior management to define project scope and direction, creating inter-departmental frameworks to drive successful project execution.
  • Monitored resource allocation, budget development and personnel recruitment for multiple projects.
  • Cultivated cooperation through regular meetings designed to foster inter-team camaraderie.
  • Collaborated with creative teams to introduce rich media assets to ongoing development cycles.
  • Managed multiple individual projects simultaneously for product lifecycle development.
  • Deployed internal product development tracking system to monitor multiple simultaneous projects.
  • Designed and edited promotional publications such as brochures.
  • Established goals and procedures for solicitation, funds management and disbursement.
  • Determined target demographics and devised strategic marketing initiatives to reach target audiences.
  • Promoted program to funders through direct appeals and special publications or online appeals.
  • Managed budgets for staff operations to keep costs low and maximize profits.
  • Wrote funding requests and grant applications to obtain additional funds for operating needs.
  • Conducted research to identify goals, net worth and charitable donation history related to potential donors, potential investors or general donor markets.
  • Assigned work to fundraising staff and monitored performance to meet targets.
  • Contacted corporate representatives, government officials or community leaders to increase awareness of organizational causes and raise funds.
  • Created and implemented fundraising goals, collections policies, security standards and disbursement plans.
  • Developed fundraising activity plans to maximize participation or contributions and minimize costs.
  • Contacted corporate representatives, government officials or community leaders to increase awareness of organizational causes and activities.

Executive Vice President/Chief Development Officer

Milton J Rubenstein Museum Of Science & Technology
09.2022 - 11.2022
  • Provided direction and leadership for Development team and Museum Staff.
  • Surpassed expectations by achieving unprecedented growth in first year of operation by effectively building high performing teams and using analytics to measure achievable results.
  • Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
  • Established and maintained strong relationships with customers, vendors and strategic partners.
  • Managed financial, operational and human resources to optimize business performance.
  • Represented organization at industry conferences and events.
  • Initiated strategy to drive company growth and increase market share and profitability.
  • Cultivated company-wide culture of innovation and collaboration.
  • Communicated business performance, forecasts and strategies to investors and shareholders.

Chief Development Officer

Galaxy Media Partners
09.2021 - 08.2022
  • Identified areas of developmental opportunity withing a multi-faceted media company, and maximized profitability from a customer centric angle.
  • Created business plans and budgeting goals.
  • Lead the development of the Digital Marketing Team which resulted in 36% growth in digital sales Jan-July 2022 over Jan-July 2021 and total projected growth of 47% year over year.
  • Lead the business team to deliver sales resulting in 40% growth year over year across all platforms: Radio, Digital, Sports Marketing, NIL and Events.
  • Managed new and existing clients from a developmental angles, providing broad and comprehensive branding campaigns utilizing Galaxy owned assets.
  • Identified and closed profitable new opportunities.
  • Broadened the event rolodex to include: Storytime with Santa, Lights on the Lake 5K run, expanded the reach of Wine and Chocolate festival to 8 markets and worked directly with the COO to present Taste of Syracuse expansion opportunity to the Albany market.
  • Partnered new and existing clients with smart, brand conscious sponsorship alignments.
  • Developed and retained talented team through training and strong employee engagement.

Chief Development and Marketing Officer

Right Coast Inc
12.2017 - 07.2021
  • From conception to completion; built, branded, sold, marketed and executed all events owned by Right Coast Inc.,
  • Developed brand awareness through robust and strategic marketing initiatives that included: Radio, Digital, TV, Billboard, Print collateral to saturate markets across the country and 6 Canadian Provinces.
  • Created brant/event cohesive collateral for website presence, sales and marketing.
  • Market to and educate local, regional and national businesses about Right Coast events and the scope and reach to consumers.
  • Created sales and budgeting goals and tracking/reconciliation.
  • Generated profitability through sales and cost control
  • Spearheaded all PR, Sales, Sponsorships, Vendor relations, and on-site execution and event follow up.
  • Achieved $400,000+ of local non-profit support, raised during Right Coast events.

Account Executive

Cumulus Media Inc
03.2016 - 12.2017
  • Built and strengthened relationships with new and existing accounts to drive revenue growth.
  • Qualified leads, built relationships and executed sales strategies to drive new business.
  • Executed successful sales strategies to convert leads into customers.
  • Resolved issues promptly to drive satisfaction and enhance customer service.
  • Specializing in personalized account managment, strategic consulting, business analysis, brand development, website development, traffic growth, search engine and online directory optimization.

Marketing Manager

Advanced Critical Care Los Angeles
10.2008 - 07.2013
  • While working as the assistant to the Chief of Staff, I also became the Marketing Liaison for the Specialty Veterinary practice covering a 60-mile radius in Los Angeles. Within 6 months, my position transitioned into full time Marketing Manager.
  • Worked closely with referring veterinarians to further relationship and provide information on growing hospital services, attending community awareness events, and promoting continuing education for Veterinarians,
    Technicians, and Reception staff.
  • Daily visits to primary care providers to ensure timely and thorough communication of their patients’ medical updates/consistent and smooth working relationships between practices/client satisfaction and appropriate follow-up care.
  • Planned and executed grand opening of second practice in Woodland Hills, CA
  • Oversaw all Western Student Veterinary rotations on a quarterly basis.
  • Planned, organized and executed Continuing Education events hosted at ACCESS for Veterinarians, medical assistants, pharmacy technicians, veterinary technicians and support staff.
  • Provided and confirmed doctors credentials for SCVMA lectures, renewal of licensure, topics, sponsors, coordination for 3 chapters; South Bay, San Fernando and San Gabriel Valleys.
  • Daily maintenance of company website and all social media: Facebook,Twitter and veterinary blog sites.

District Manager/Marketing Division Consultant

Gap
10.1994 - 08.2004
  • Led 4 stores while assisting the marketing department on rebranding initiatives using compiled information gathers in target markets.
  • Monitored and Analyzed sales, service and inventory reporting to support facilitation of corporate store visits.
  • Supported store leaders with visual merchandising, problem solving, event planning and operational execution.
  • Supported stores in the resolution of inventory issues including over/under allocation of merchandise.
  • Led the daily operations of a 3-door contiguous flagship store 12.0 mil location.
  • Developed, pitched and piloted Hot Store Initiative which, dedicated climate appropriate attire to southern region stores.
  • Facilitated talent assessment process for second level managers and supervisors in two districts.
  • Acted as regional StaffWorks Expert, ensuring scheduling systems, personnel files/information were in line with company brand standards and direction and provided training and coaching when necessary.

Education

BBA - Business Economics

SUNY College At Cortland
Cortland, NY
05.1998

Skills

  • Team Leadership
  • Donor Relations/Relationship Building
  • Strategic Planning
  • Nonprofit Management
  • Critical Thinking
  • Community Outreach
  • Fundraising Expertise/Major Gift Solicitation/Capitol Campaigns/Planned Giving
  • Goal Setting/Performance Monitoring
  • Task Prioritization/Time Managment
  • Budget Control/Management
  • Campaign Execution
  • Creative Problem Solving

Timeline

Director of Development

Vera House, Inc
04.2023 - Current

Executive Vice President/Chief Development Officer

Milton J Rubenstein Museum Of Science & Technology
09.2022 - 11.2022

Chief Development Officer

Galaxy Media Partners
09.2021 - 08.2022

Chief Development and Marketing Officer

Right Coast Inc
12.2017 - 07.2021

Account Executive

Cumulus Media Inc
03.2016 - 12.2017

Marketing Manager

Advanced Critical Care Los Angeles
10.2008 - 07.2013

District Manager/Marketing Division Consultant

Gap
10.1994 - 08.2004

BBA - Business Economics

SUNY College At Cortland

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Carrie Veley