Carrie A. Wilson

• Secured new business opportunities by identifying potential partners and negotiating mutually beneficial agreements.
• Created strategic communication plans, supported public relations goals of business unit and collaborated with internal and external colleagues and stakeholders.
• Streamlined internal communication, fostering a collaborative environment among cross-functional teams.
• Utilized market research and trend analysis to identify new areas of opportunity for expanding the corporate partner portfolio.
• Increased brand visibility through the planning and execution of high-impact corporate events and sponsorships.
• Served as primary liaison between company executives and external partners, facilitating open lines of communication for ongoing collaboration.
• Wrote engaging and successful press releases to control information and public opinion.

• Analyzed sales and marketing data for improved strategies.
• Cultivated and maintained strategic alliances with key partners and vendors.
• Managed sales promotions and marketing strategies on major social media sites.
• Boosted company''s brand visibility through targeted advertising campaigns and social media engagement.
• Spearheaded trade show participation to showcase products and services, generating valuable leads and networking opportunities.
• Analyzed industry trends and competitor activities to inform strategic decision-making and maintain a competitive edge.
• Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
• Organized promotional events and interacted with community to increase sales volume.

• Presented information regarding optical science and management to groups of upwards of 1,000 people.
• Participated in panel discussions as a subject matter expert, contributing valuable insights on relevant topics.
• Developed custom workshops on communication skills, leadership development, and team building for corporate clients.
• Managed time effectively during presentations, balancing speaking points with interactive activities for optimal audience participation.
• Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
• Conducted thorough research on diverse optical topics, producing well-informed pieces that resonated with readers.
• Chose cover photography or artwork, selected fonts, and arranged designs to attract target readership.
• Adapted writing styles based on different platforms such as social media, blog posts, and print materials.
• Delivered motivational speeches for various organizations, resulting in increased morale and productivity.
• Received consistently positive feedback from event attendees, leading to repeat bookings and referrals for future engagements.

• Promoted collaboration by developing group projects and fostering a positive learning environment.
• Increased course relevance by incorporating real-world examples and case studies into lesson plans.
• Used different learning modes and types of technology to engage students in achieving learning outcomes.
• Evaluated student progress using both formative and summative assessments to provide targeted feedback for continuous improvement.
• Developed diversified course curriculum to meet regulatory standards and support learning objectives.
• Promoted culture of continuous learning among students by integrating current industry trends and technologies into lectures and assignments.
• Advised students on academic planning, career goals, internships, research opportunities, and graduate school applications to foster successful outcomes post-graduation.

I served as the head of the Quality Assurance Division, responsible for ensuring that the quality of our 3,000 Vision Center/Optical Locations, the Optical Division of the Health and Wellness Call Center, our three internal manufacturing facilities, and our three primary vendor partners met both industry and company standards. How this was accomplished:

• Regularly met with key stakeholders, external partners, potential vendors, legal and compliance teams, the lobbying team, and government regulatory agencies.
• Collaborated with cross-functional teams to identify the root causes of product and training issues, leading to timely resolutions and fostering a culture of continuous improvement that ensures our products consistently meet the highest standards. Saved the company an average of 10 million a year.
• Developed the Quality Systems Manual and FDA audit program for three internal optical lab manufacturing facilities.
• Enhanced product quality by implementing comprehensive QA processes and procedures, conducted risk assessments to identify and mitigate potential issues. Increased production at final inspection by 28%.
• Mentored junior staff members in best practices for quality and people management, contributing to the overall growth and development of the team.
• Evaluated new technologies and methodologies for possible implementation within the organization’s optical program, ensuring we stayed ahead of industry trends.
• Participated actively in internal strategy sessions by sharing research findings and offering thoughtful suggestions based on expert knowledge of the political and industry climate.
• Stayed current on relevant policy developments by attending hearings, briefings, and industry events, ensuring comprehensive knowledge of the issues at hand.
• Enhanced relationships between Walmart and key stakeholders through effective communication and strategic relationship-building efforts.
• Prepared compelling presentations to inform Walmart's key stakeholders of potential opportunities or threats to their objectives within the political landscape.
• Tracked competitor activities to identify emerging trends or potential challenges that could impact Walmart's goals within the industry sector.
• Supported public relations managers with writing, researching and preparation of materials