Carrie Woolridge
Virginia Beach,VA
Summary
25+ years of media planning, negotiating, buying and management. Skilled at new business acquisition, client presentations and media analysis. Detail oriented and customer focused with excellent leadership abilities. Can do and positive attitude. Offers track record of delivering results for a variety of clients. Knowledge of both traditional and non-traditional media.
Overview
20
20
years of professional experience
Work History
Media Director
Davis Ad Agency
06.2011 - Current
Hire, train and manage media department
Present media plans and recaps in client meetings
PItch new business
Plan, negotiate and place media for all agency clients
Estimate and post TV schedules
Stay abreast of media usage changes
Maintain relationships with station managers
Mediums plans and purchased include: Linear TV, Cable, Radio, Out of Home, Print, OTT, Preroll, Digital Display and Direct Mail
Owner
Carrie Woolridge Media Buying
01.2006 - 06.2011
Media planning and buying for direct clients
Freelance and contract media planning and buying for agencies
Associate Media Director
Davis Ad Agency
01.2004 - 01.2006
Planned, negotiated and placed traditional media for a variety of clients
Started media department in the Virginia Beach office
Helped grow agency by pitching and acquiring new business
Presented media plans and post buy analysis to clients
Estimated and posted TV
Purchased all mediums including print, radio, outdoor, direct mail and cable
Implemented electronic invoicing to save the agency time and money
Education
Bachelor of Arts - Marketing
Virginia Wesleyan College
Norfolk, VASkills
Media Planning
Media Negotiation
Media Buying
New Business Acquisition
Media Analysis
Training and Management of Media Department
Timeline
Media Director
Davis Ad Agency
06.2011 - Current
Owner
Carrie Woolridge Media Buying
01.2006 - 06.2011
Associate Media Director
Davis Ad Agency
01.2004 - 01.2006
Bachelor of Arts - Marketing
Virginia Wesleyan College
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