Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Carrie Anne Jabsen

Summary

Results-oriented Digital and Website Manager with experience in creating and managing website systems and projects from both the technical and creative marketing perspectives. Adept at evaluating performance, identifying areas for improvement, and providing solutions to target key performance indicators.

Overview

14
14
years of professional experience

Work History

Digital & Web Manager

Galderma
02.2022 - Current
  • Managed cross-functional teams to ensure timely completion of web projects, fostering collaboration and efficient communication.
  • Evaluated website analytics to identify trends, inform decision-making, and drive continuous improvement efforts.
  • Collaborated with marketing teams to develop targeted online campaigns that increased brand awareness and customer engagement.
  • Oversaw regular site audits to identify areas for optimization or enhancement while minimizing any compliance issues or potential risks.

SEO Manager

HawkSEM
10.2020 - 01.2022
  • Established SEO strategies for multiple clients ranging from small to large accounts with both local and global visibility goals.
  • Collaborated with cross-functional teams to develop integrated digital marketing campaigns that aligned with overall business objectives.
  • Analyzed and audited clients' websites to address performance issues.

SEO Manager/Digital Analyst

GCG Marketing
12.2017 - 05.2020
  • Managed SEO strategies for a portfolio of 20+ clients across healthcare, finance, sales, hospitality, retail, and other industries including B2B, B2C, and e-commerce websites.
  • Developed detailed reports on campaign performance using various analytics tools, presenting findings to stakeholders in an easily digestible format.
  • Regularly monitored industry trends, adapting tactics as needed to maintain a competitive edge in the ever-evolving digital landscape.

SEO Manager/Digital Analyst

Cheaper Than Dirt
07.2016 - 10.2017
  • Executed initiatives to improve key performance indicators leading Cheaper Than Dirt! to be the #5 traffic-driving Outdoors and Hunting E-commerce site by Digital Commerce 360
  • Reduced bounce rates through in-depth analysis of user behavior data, identifying areas for improvement within the overall site structure.
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.

SEO Manager/Digital Analyst

Gunn & Hook
12.2014 - 12.2015
  • Worked collaboratively with all Sales and Marketing departments with a focus on brand integrity, integrated consumer experience, and speed-to-market initiatives.
  • Maintained up-to-date knowledge of best practices, strategies, and latest developments in both paid and organic search, contribute to the knowledge base of other team members, and share results with key stakeholders and executives.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.

SEO Manager/Digital Analyst

iProspect
03.2011 - 09.2014
  • Strategized, managed and executed advanced SEO campaigns, often as part of a wider group of channel specialists (including paid search and social media) and as the sole practitioner on several accounts.
  • Led successful website migration projects without loss of rankings or traffic by coordinating closely with developers and ensuring seamless communication among all parties involved.
  • Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
  • Provided ongoing staff training in SEO best practices, fostering a culture of continuous improvement.

Development Intern/Coordinator

Range Online Media
01.2010 - 03.2011
  • Developed internal processes and interfaces for advanced management systems using C# and PHP
  • Analyzed and generated customized reports from raw data exports using SQL and LinQ
  • Launched company-based promotional and event registration websites using HTML and ASP.NET with a database backend.

Education

BBA - Business Information Systems

Texas Christian University
Fort Worth, TX
12.2010

BBA - Marketing

Texas Christian University
Fort Worth, TX
12.2010

Skills

  • Project Management
  • CMS Platforms
  • Google Analytics
  • Web Development
  • HTML, CSS & JavaScript Coding
  • Digital Marketing
  • Website Maintenance
  • UI and UX Design
  • Conversion Rate Optimization
  • SEO Optimization
  • Information Architecture
  • Customer Relationship Management

Accomplishments

  • Google Analytics and Google Ads Certified
  • Certified in 16 Programming Languages

Timeline

Digital & Web Manager

Galderma
02.2022 - Current

SEO Manager

HawkSEM
10.2020 - 01.2022

SEO Manager/Digital Analyst

GCG Marketing
12.2017 - 05.2020

SEO Manager/Digital Analyst

Cheaper Than Dirt
07.2016 - 10.2017

SEO Manager/Digital Analyst

Gunn & Hook
12.2014 - 12.2015

SEO Manager/Digital Analyst

iProspect
03.2011 - 09.2014

Development Intern/Coordinator

Range Online Media
01.2010 - 03.2011

BBA - Business Information Systems

Texas Christian University

BBA - Marketing

Texas Christian University

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Carrie Anne Jabsen