Carrie Shoptaw

Promoted April 2013 from Group Sales and Events Coordinator

• Profitably design, sell, and service events to over 150 corporations, local, national and international organizations and convention associations each year.
• Work closely with colleagues to identify and develop new revenue opportunities.
• Manage group sales and events specialists team, generating $400,000 in annual operations revenue.
• Manage tourist, convention and event client communications geared to lifetime customer value.
• Work closely with Marketing Director on national communications strategy to group travel and business meeting industry.
• Coordinate trade shows, chamber and tourism events.
• Train sales team on all aspects of client relationship management.
• Event design and execution in concert with operations, security, parking, catering and audio visual team members.
• Analyze and report customer business trends and recommend solutions for potential areas of concern.
• Personally manage a portfolio of 150+ annual accounts generating $300,000 each year.

• Directed and coordinated marketing activities and policies to promote products and services.
• Initiated market research studies and analyzed findings.
• Worked with the communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
• Coordinated and participated in promotional activities and trade shows.
• Responded to all customer inquiries thoroughly and professionally.
• Greeted customers in a timely fashion, while quickly determining their needs.

• Led 12 full time employees and 800 seasonal participants in multifaceted regional attraction with three million dollar annual budget.
• Developed strong relationships with local and regional media for promotional and editorial support in a six state region.
  
• Acquired numerous national; local sponsors and promotional partners.
• Appointed to city and county marketing task forces for regional tourism marketing efforts.
• Successfully renegotiated a twenty-year lease with Wyandotte County government.
• Innovated and executed recycling system in 2007 saving over 14 tons of trash annually.
  
• Designed new entertainment concepts and brand extensions annually to refresh programming.
• Developed numerous off-season events.

• Fostered and facilitated relationships with community leaders and local clubs nationally to increase awareness of speech and hearing foundation mission through local endowment building opportunities.
• Managed donor customer relationship software, using data to increase partnership opportunities and track pledge payments.
• Traveled to national conferences to collaborate with members about the most effective choices for endowment pledges and future earnings.

• Managed major capital gifts in coordination with nursing and dietary programs and daily operations geared to improved quality of life for 200 facility residents.
  

• Worked closely with three uniquely focused Boards of Directors to build capital campaigns, major gifts and fund development events. 
• Managed annual giving campaign through quarterly newsletters; donor management software.