Carrie King
Chief Marketing Officer
Chicago,IL
Summary
I am a visual storyteller driven by instinct to take intelligent risks. What fuels my passion is the innate ability to accurately discern the aspirations, wants and needs of a target audience. I'm then able to create innovative, results-driven brand experiences that forge emotional connections and ignite brand loyalty. I push boundaries to deliver transformative business solutions, resulting in quantitative increases in annual revenue, market share and brand recognition/evolution.
Overview
25
25
years of professional experience
3
3
Certification
50
50
Multiple Regional Emmy, National & International Awards
Work History
Chief Marketing Officer
Creative Forces, Inc.
10.2013 - Current
- Increase brand awareness by developing and implementing comprehensive marketing strategies
- Boost lead generation with the implementation of targeted digital marketing campaigns
- Increased brand awareness by developing and implementing comprehensive marketing strategies
- Enhanced customer engagement, creating compelling content across multiple platforms
- Boosted lead generation with the implementation of targeted digital marketing campaigns
- Develop product positioning strategies to differentiate offerings from competitors in the industry
Vice President Marketing & Creative Services
FOX 32 Chicago
07.2012 - 10.2013
- Creative lead for brand development and marketing at the Fox/MyNet duopoly in Chicago; the nation's #3 market
- Developed unique news, sports and entertainment strategies to drive consistent rating and advertiser revenue increases
- Established and managed new creative team, ushered in new technical infrastructure to accommodate Mac-based production/post-production platform, while establishing a positive, powerful and results-oriented creative culture
- Negotiated and managed all marketing plans while placing media in-house for maximum reach and cost efficiencies
- Managed all digital platform growth strategies
- Led marketing development and execution for Advertiser Sales and News departments
- Managed All-Pro sports franchise promotions for NFL Football; NBA Basketball, NHL Hockey and Chicago Fire Soccer
Regional Vice President, Innovation & Imagination
Tribune Broadcasting Company
07.2006 - 12.2012
- Strategic Marketing lead for 2 cable networks and 9 broadcast stations across the U.S.
- Established artistic excellence standards across all local/national teams
- Managed all creative hires and hands-on development of talent across the country
- Developed strategic direction and managed multi-million dollar budgets and internal resources in order to scale networks while delivering successful brand evolution
- Playing a key role in driving; >$40M+ annual cable net revenue growth at 2 national/international cable networks and helped drive 20% – 30% annual revenue growth across 9 U.S.-based local broadcast stations.
Tribune Broadcasting Company
01.1999 - 07.2006
- Held multiple management roles with rapidly increasing levels of responsibility: Creative Director for CLTV Cable News; Director of Advertising/Promotion for Tribune Entertainment; Creative Director for WGN America–reaching 80M+ households
- Provided full service creative support to Advertiser and Affiliate Sales teams, created all marketing materials, and multiple network rebranding campaigns
- Launched multiple promotion packages for new programming, image identity, consumer campaigns, social, etc, Created multiple original on-air music packages for original programming and image identity campaigns.
Education
MLA - Digital Media, Philosophy & Physics
Johns Hopkins University
Baltimore, MarylandBFA - Film, Photography and Art History
The School of the Art Institute of Chicago
Chicago, IllinoisSkills
- Competitive Analysis
- Strategic Planning
- Brand Development
- Creative Direction
- Content Strategy
- Integrated Marketing Across all Screens
- Talent Acquisition & Retention
- Budget Management
- Deal Negotiations
- Direct Email Marketing
- Digital Marketing
- Media Planning
- Sales Promotions
Certification
- Hootsuite Platform Certification, Hootsuite Academy, 11/01/20, No Expiration Date
- Hubspot Marketing Certification, HubSpot Academy, 10/01/20, No Expiration Date
- Sprout Social Certified, Sprout Social, Inc., 05/01/20, No Expiration Date
Work Preference
Work Type
Full TimePart TimeContract WorkLocation Preference
RemoteHybridImportant To Me
Company CultureWork-life balanceWork from home optionStock Options / Equity / Profit Sharing401k matchWork Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Chief Marketing Officer
Creative Forces, Inc.
10.2013 - Current
Vice President Marketing & Creative Services
FOX 32 Chicago
07.2012 - 10.2013
Regional Vice President, Innovation & Imagination
Tribune Broadcasting Company
07.2006 - 12.2012
Tribune Broadcasting Company
01.1999 - 07.2006
MLA - Digital Media, Philosophy & Physics
Johns Hopkins University
BFA - Film, Photography and Art History
The School of the Art Institute of Chicago
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