Carrie L. Lorenz
Cadillac,MI
Summary
Results-driven sales leader bringing demonstrated record of progressive growth and accomplishment in food service industry. Proactive manager and strategic problem-solver with record of achieving challenging profit goals while consistently acquiring new customers and expanding operations. Tenacious in pursuing new revenue streams and sales opportunities.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Midwest Regional Sales Manager
Gourmand Pastries
Raleigh, NC
02.2020 - Current
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Contacted key accounts regularly and achieved high satisfaction by routinely re-assessing needs and resolving conflicts.
- Attracted new clientele and developed customer relationships by attending product-focused events.
- Created robust sales plans and set territory quotas.
- Finalized sales contracts with high-value customers.
- Executed successful promotional events and trade shows.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Tracking sales growth of over 46% in 2022.
District Sales Manager
Sysco Grand Rapids LLC
Grand Rapids, MI
09.2014 - 02.2020
- Devised innovative and successful sales strategies
- Sourced new leads and developed deep client relationships to promote sales
- Exceeded annual sales target by over 13%
- Supported sales team in writing proposals and closing contracts
- Planned and directed staff training and performance evaluation
- Hired and motivated 8 member team achieving over $21 million in sales per year
- Generated new leads and developed deep client relationships to promote sales
- Set clear objectives and helped team members develop plans to achieve quotas
Marketing Associate
Sysco Grand Rapids LLC
Grand Rapids, MI
12.2010 - 09.2014
- Established new customer accounts through perseverance, dedicated cold calling and exceptional service
- Immediately addressed problems with customer accounts to promote quick resolution
- Identified prospects' needs and developed appropriate responses along with information on fitting products and services
- Answered average of 15-20 calls per day by addressing customer inquiries, solving problems and providing new product information
- Asked open-ended questions to assess customer needs
- Trained new sales associates to contribute to company's positive culture and sales goals
- Gathered competitor data, analyzing pricing, product sales and marketing strategies
Sales Representative
Schering-Plough Corporation
Berkeley Heights, NJ
04.2007 - 01.2009
- Helped drive sales goals and exceed monthly quotas
- Implemented marketing strategies which resulted in 21% growth of scripts written for Claritin, Zetia and Vytorin
- Attended monthly sales meetings and quarterly sales training
- Established appointments with potential customers to showcase products and services
- Implemented professional sales presentations to creatively communicate product quality and market comparisons
- Developed and delivered engaging sales presentations to convey product benefits.
Sales Representative
Van Eerden Foodservice
Grand Rapids, MI
10.2001 - 04.2007
- Established new customer accounts through perseverance, dedicated cold calling and exceptional service
- Immediately addressed problems with customer accounts to promote quick resolution
- Built strong, professional relationships through identification of client needs, which increased overall sales and opportunities
- Ranked Top 5% in sales
- Created professional sales presentations and seminars to effectively demonstrate product features and competitive advantages.
- Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
Education
Bachelor of Science - Health Education
Central Michigan University
Mount Pleasant, MIAssociate of Science - Business
Muskegon Community College
Muskegon, MISkills
- Sales Management
- Highly competitive
- Sales Goals
- Analytical problem solver
- Empowers high-performing sales teams
- Self-motivated
- Teamwork / Collaboration
- Sales training and leadership
- Client communication
- Strategic planning
- Product and Service Promotion
- Sales Projections
- Sales Program Coordination
- Market Trend Analysis
- Relationship Building
- Territory Management
Accomplishments
- Platinum Club member as District Sales Manager in 2016.
- Named "Pacesetter" in 2016.
- Coached: Two-time Torchbearers, multiple Chairman‘s Club winners, "MA of the Year" and "Rookie of the year" since becoming District Manager in 2014.
- Project Development
Collaborated with fellow District Sales Manager to incorporate Women's Insight Network at Sysco Grand Rapids.
Certification
Dale Carnegie: Leadership, December 2016
Dale Carnegie: Effective Communications & Human Relations, September 2015
Timeline
Midwest Regional Sales Manager
Gourmand Pastries
02.2020 - Current
District Sales Manager
Sysco Grand Rapids LLC
09.2014 - 02.2020
Marketing Associate
Sysco Grand Rapids LLC
12.2010 - 09.2014
Sales Representative
Schering-Plough Corporation
04.2007 - 01.2009
Sales Representative
Van Eerden Foodservice
10.2001 - 04.2007
Bachelor of Science - Health Education
Central Michigan University
Associate of Science - Business
Muskegon Community College
Dale Carnegie: Leadership, December 2016
Dale Carnegie: Effective Communications & Human Relations, September 2015
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