Carrington Novo
San Diego,CA
Summary
Enthusiastic strategic marketer with strong interpersonal, communication, relationship building, and creative skills. Self starter and team player with a dedicated work ethic and ability to lead cross-functional teams. Excited to begin new challenges with a successful organization.
Overview
7
7
years of professional experience
Work History
Account Manager
Front Row Group
San Diego, CA
04.2024 - 11.2024
- Developed and maintained relationships with key beauty and cosmetics accounts to ensure customer satisfaction.
- Spearheaded social media marketing strategies based on client KPIs.
- Collaborated with cross-functional teams to develop and execute content creation and social media marketing campaigns.
- Analyzed client data and identified opportunities for growth.
- Created comprehensive reports on account performance and developed recommendations to surpass client goals.
- Increased engagements and following by at least 30% MoM.
- Provided training and guidance to new Account Managers.
Digital Marketing Manager
LEWIS
San Diego, CA
04.2021 - 04.2024
- Leads social media and digital marketing strategy and initiatives to promote brand building, increase following, and traffic for five VMware business units.
- Tracking of campaign performance and delivery of detailed monthly reporting to clients and other stakeholders.
- Analyze key performance indicators monthly, applying data analytics to drive future strategic planning.
- Orchestrate influencer account "takeovers" with leading industry experts in the form of tweet chats, resulting in an engagement growth of 40% M.o.M.
- Lead client communications and build strong relationships with 15+ VMware executives and industry experts/ influencers.
- Work with cross functional, diverse teams to lead and implement strategic paid campaigns.
Social Media Project Manager
Rosemont Media LLC
San Diego, CA
07.2020 - 04.2021
- Serve as team lead and single point of contact for social media marketing projects; oversee the department while meeting required timelines.
- Ideation of marketing initiatives to enhance and reinforce client's brands.
- Evaluate departmental processes, building efficiencies including revisions to processes, products or quality standards where warranted.
- Collaborate with cross-functional teams to deliver impactful social media campaigns.
- Train team members and foster a positive work environment.
- Established and maintained relationship management with 20+ external clients.
Social Media Specialist
Rosemont Media LLC
San Diego, CA
05.2018 - 07.2020
- Strategize and develop ROI-driven social media campaigns for 20+ clients; increased website traffic and social following for all clients.
- Manage budgets and ad buys for 20+ clients.
- Analyze KPIs, applying analytics to drive future strategic planning.
- Write professional and educational social media content (Facebook, Instagram, Twitter, YouTube, GMB) while highlighting the individuality of each practice and supporting its established brand.
- Spearheaded the rebranding of our social media package resulting in increased client approval.
Founder & Creative Director
Babygirl Apparel
San Diego, CA
11.2019 - Current
- Established babygirl apparel brand, which offers fresh, minimal, streetwear clothing giving homage to the idea that no matter the struggle, strength and resilience lies within.
- Creative director for brand vision, message, and product development; social media management
- Manage influencer relations. Identify appropriate influencers to establish relationships that will enhance the babygirl brand.
Social Media Specialist
Satechi
San Diego, CA
06.2017 - 05.2018
- Devised results-driven marketing strategies and social media campaigns for apple accessories; doubled Satechi Instagram following from start date.
- Worked with digital design and sales teams to develop social media content and creative for Facebook, Instagram, LinkedIn, Twitter, Pinterest, Google Plus, and YouTube.
- Managed email marketing campaigns; created blog posts and affiliate/ influencer programs
Education
Bachelor of Arts - Communications
University of San Diego
San Diego05.2017
Skills
- Communication
- Brand development
- Relationship building
- Social media marketing
- Content generation
- Professional writing
- Project management
- Influencer marketing
- Content creator UGC management
Timeline
Account Manager
Front Row Group
04.2024 - 11.2024
Digital Marketing Manager
LEWIS
04.2021 - 04.2024
Social Media Project Manager
Rosemont Media LLC
07.2020 - 04.2021
Founder & Creative Director
Babygirl Apparel
11.2019 - Current
Social Media Specialist
Rosemont Media LLC
05.2018 - 07.2020
Social Media Specialist
Satechi
06.2017 - 05.2018
Bachelor of Arts - Communications
University of San Diego
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