Carroll Rich
Miami,FL
Summary
Dynamic professional with expertise in communication, customer service, and problem-solving. Skilled in building relationships, providing exceptional client support, and promoting brand values. Highly organized, detail-oriented, and driven to exceed consumer expectations. Thrives in fast-paced, team-oriented environments.
Overview
5
5
years of professional experience
Work History
Field Marketing Manager
GoTu
07.2023 - Current
- Boost GoTu's brand awareness via strong booth presence and giveaways at targeted regional and national dental trade shows, elevating GoTu's robust talent marketplace for licensed dental professionals to over 26,000 users.
- Develop and enhance lead generation strategies to increase conversion rates after events, leading to a track record of over 1,700 professionals placed in permanent roles and eclipsing 200,000 shifts filled nationwide via the GoTu platform since July 2023.
- Establish strong relationships with key industry leaders and organizations that align with GoTu's brand at trade shows, facilitating partnerships with entities such as AADOM, Speakers Consulting Network, H&R Block and Smile Source.
- Work cross-functionally with sales and product development teams to analyze market trends, proactively tailoring messaging and marketing collateral accordingly for specific events/regions GoTu will be exhibiting at.
- Serve as GoTu's main point of contact with event coordinators to secure favorable sponsorships at events, coordinate all travel logistics for representatives traveling and shipping logistics for booth materials/items to event site.
Director of Athletics Communications
Florida International University
05.2022 - Current
- Serve as a trusted and reliable representative of FIU athletics, maintaining a pristine image and serving as a valuable resource for fans and media entities.
- Collaborate cross-functionally to drive innovative content and digital media strategies for FIU athletics and team initiatives for 15 varsity sports.
- Increased fan engagement and achieved a 36.9% growth in Instagram followers for FIU men's basketball (@FIUHoops) through the execution of targeted marketing and social strategies.
- Lead and supervise event communications team through over 50 games/events through academic year, ensuring seamless execution of in-game and post-game initiatives.
Assistant Director of Athletics Communications
Wofford College
12.2020 - 05.2022
- Guided and mentored interns, fostering their growth while enhancing coverage of five varsity sports to drive increased interest and support.
- Pioneered the creation of a dynamic social media footprint for Wofford men's basketball (@WoffordMBB) that have generated remarkable engagement, including over 120K Twitter followers, through strategic approaches.
- Created and published informative materials, including media guides, record books, and game notes, enhancing stakeholder appreciation and support from media partners and dedicated followers.
Communications Assistant
University Athletic Association
07.2019 - 06.2020
- Played a vital role in University of Florida football's public relations efforts, managing media interactions and facilitating smooth operations for media days, post-practice interactions, and post-game engagements.
- Managed media inquiries from prestigious local and national outlets, fostering successful collaboration with entities such as ESPN, SEC Network, The Olympic Channel, and Tennis Channel.
- Facilitated seamless collaboration between marketing and creative teams, producing visually appealing and engaging material that enhanced brand awareness and resonated with intended audiences/fan bases.
Education
Bachelor of Science - Sports Media
Ithaca College, Roy H. Park School of Comms.
Ithaca, NY2018
Skills
- Brand Ambassador
- Customer Acquisition
- Product Marketing
- Logistical Planning / Organization
- Lead Generation
- Market Analysis
- Technology Savvy
- Competitive Analysis
- Networking
- Attention to Detail
- Customer Service
Proficiencies
HubSpot; Salesforce; Adobe Creative Suite; Adobe Photoshop; Adobe InDesign; Adobe Premiere; Microsoft Office; Google Suite; Slack; IFLCR
Timeline
Field Marketing Manager
GoTu
07.2023 - Current
Director of Athletics Communications
Florida International University
05.2022 - Current
Assistant Director of Athletics Communications
Wofford College
12.2020 - 05.2022
Communications Assistant
University Athletic Association
07.2019 - 06.2020
Bachelor of Science - Sports Media
Ithaca College, Roy H. Park School of Comms.
Similar Profiles
Karen RamírezKaren Ramírez
Dental Assistant at GOTUDental Assistant at GOTU
JOANNA GUZMANJOANNA GUZMAN
Register Dental Hygienist at GotuRegister Dental Hygienist at Gotu
Eric FilsonEric Filson
Professional Account Manager at GoTuProfessional Account Manager at GoTu