Carrol Marie Rodriguez
Miami
Summary
Results-driven social media and digital marketing professional with expertise in strategic planning, content creation, and community management. Skilled in developing innovative campaigns that boost audience engagement, enhance brand visibility, and drive measurable results. Experienced leader with a proven ability to execute marketing strategies, manage cross-functional teams, and deliver exceptional outcomes in dynamic environments.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Digital Media Account Executive
Harris Media LLC
11.2023 - Current
- Managed and developed content calendars to organize and execute social media campaigns, producing engaging content (graphics, videos, and posts) that increased audience engagement by 20% and reached target demographics effectively
- Wrote and edited impactful communications, including campaign emails, newsletters, and press releases, resulting in a 25% increase in donor engagement and improved public understanding of key campaign messages
- Planned and executed strategic social media campaigns that enhanced brand visibility and audience retention, achieving a 35% increase in impressions across platforms like Facebook, Instagram, and Twitter
- Designed and launched targeted digital ad campaigns (social media ads, Google Ads) that improved website traffic by 30% and drove measurable lead generation and donations
- Planned and coordinated high-profile events, including campaign fundraisers, community outreach initiatives, and public speaking engagements
- Managed logistics, scheduling, and volunteer coordination to ensure seamless execution and high attendee satisfaction
- Played a key role in strategic planning sessions for political campaigns and advocacy groups, offering innovative ideas and actionable recommendations that strengthened campaign outcomes
- Collaborated with organizations like SBA Pro-Life America, a Super PAC supporting Donald Trump, and other D.C.-based advocacy groups, contributing to their mission by creating cohesive messaging strategies and impactful digital content
- Supported publishing efforts for Lemonade Stand Kids, assisting in the release of four children's books on entrepreneurship
- Contributed to editing, marketing strategies, and community events to promote literacy and entrepreneurial education among youth
- Promoted national initiatives like the Pentagon Memorial, utilizing storytelling and visual content to increase public engagement and donor contributions
- Successfully increased social media engagement and follower growth through tailored content strategies
- Boosted fundraising outcomes with optimized email campaigns and online donation strategies, raising significant support for campaigns and nonprofit organizations
- Organized multiple events with 100+ attendees, managing logistics, vendor coordination, and post-event reporting to measure success
- Key skills utilized: Content creation and editing using Adobe Creative Suite, Canva, and video editing tools
- Data analysis and reporting through Google Analytics, Facebook Insights, and email marketing platforms (e.g., Mailchimp)
- Event planning and coordination, including scheduling, vendor management, and volunteer recruitment
- Strong interpersonal and collaboration skills, fostering relationships with stakeholders, donors, and team members
- Adaptability and time management, balancing multiple projects and deadlines in fast-paced environments
Social Media Manager
Premium Healthcare
05.2023 - 11.2023
- Developing and managing the brands social media identity
- Managing a social media content calendar
- Creating written and visual content across several social media platforms
- Increasing social media engagement across platforms
- Building and moderating social media communities by responding to comments and keeping members engaged
- Monitoring key performance indicators (KPIs) like link clicks, likes, and other metrics of social media marketing campaigns
- Monitoring and analyzing trends and competitor performance
- Collaborating with agencies and influencers to improve brand awareness
- Hiring and overseeing junior social media marketing employees and contractors
- Understanding of/proven expertise in social media marketing and social media platforms
- Strategic thinking for developing effective marketing campaigns
- Strong writing skills
- Ability to study and interpret marketing analytics
- Great organizational skills; ability to monitor multiple social media platforms concurrently
- Good leadership skills to organize junior social media specialists
- Excellent communication skills for reporting results and liaising with agencies and contractors
- Adept at community building and keeping calm under high-pressure online interactions
- Tech-savvy for creating visuals if necessary, and collaborating with other creatives
Social Media Director
Americas First Implant Center
01.2022 - 05.2023
- Developed and implemented strategic social media marketing plans
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities
- Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms
- Tracked social media metrics to determine audience growth rate, volume and reach
- Utilized Twitter and Facebook to promote products, services and content
- Used editing and graphic design tools to create content and visuals for social channels
- Contributed ideas during strategic and conceptual brainstorming sessions
- Engaged with and responded to online audience through relevant comments
- Designed and edited promotional publications
- Created and optimized promotional publications and related materials
- Produced films and other video products, regulating distribution and operating film library
- Built and maintained corporate image, brand and identity
Social Media Coordinator
MIA Aesthetics
12.2019 - 01.2022
- Monitoring the company's brand on social media
- Building a social media presence by maintaining a solid, consistent online presence
- Developing content ideas and working with the creative team in the development and implementation of social media posts
- Creating strategies to bring in new followers organically and with paid advertising
- Responding to comments and DM's on accounts
- Managing online communities to ensure respectful and appropriate engagement
- Create and execute a regular posting schedule and set up daily social media posts for FB, IG, LinkedIn, TikTok
- Coaching Employees company-wide on content creation best practices
- Monitoring and staying up to date on trends, changes, algorithms, channels, designs, and strategy
- Analyzing key metrics and insights to determine whether social media campaigns have achieved their objectives
- Monitor all social media platforms, and related blogs, to ensure content is timely and on track
- Ensure questions and related opportunities are answered with speed and judgment and in alignment with companies' values
Social Media Coordinator
Careaga Plastic Surgery
09.2018 - 12.2019
- Manage a team of 3 to moderate online community members
- Monitors the online presence of the company's brand to engage with users and strengthen customer relationships
- Assists representatives with over 600 direct messages per day and manage escalated needs with targeted resolutions
- Monitor all social media platforms, and related blogs, to ensure content is timely and on track
- Lead community management, scheduling, and engagement on all platforms, with a strong emphasis on Instagram, Facebook, and Twitter, and engage with fans/followers on website platforms
- Manage comments and collect customer feedback from all channel platforms
- Ensure questions, comments, and related opportunities are answered with speed and judgment and in alignment with companies values
Education
Bachelor's degree - Theatre & International Business
Barry University
Miami Shores, FLDiploma - Digital Media Production and Marketing
Miami Media School
Doral, FL05.2018
Skills
- Digital Sales Tools
- Leadership
- Copywriting
- Negotiation
- Email marketing
- SEO
- Graphic Design
- Flodesk
- Content marketing
- E-commerce
- Time management
- Video editing
- Analytics
- Filming
- Project management
- Hootsuite
- Adobe After Effects
- Canva
- Branding & Imaging
- MailChimp
- Social Media Management
- Content & Commercial Writing
- Account management
- Content Management
- Adobe Creative Suite
- Zapier
- Digital Marketing
- Content Creation
- Blogging
- Adobe Premiere
- Loomly
- Slack
- Marketing
- Branding
- Events management
Certification
BLS Certification
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
Digital Media Account Executive
Harris Media LLC
11.2023 - Current
Social Media Manager
Premium Healthcare
05.2023 - 11.2023
Social Media Director
Americas First Implant Center
01.2022 - 05.2023
Social Media Coordinator
MIA Aesthetics
12.2019 - 01.2022
Social Media Coordinator
Careaga Plastic Surgery
09.2018 - 12.2019
Diploma - Digital Media Production and Marketing
Miami Media School
Bachelor's degree - Theatre & International Business
Barry University
Similar Profiles
Nicholas BurtonNicholas Burton
Political Digital Strategist at Harris Media LLCPolitical Digital Strategist at Harris Media LLC
Natalia BraunsteinNatalia Braunstein
Accounting Assistant at JMJ Development LLCAccounting Assistant at JMJ Development LLC
Dylan FunkDylan Funk
Sports Broadcaster/Commentator at Harris Media Services LLC.Sports Broadcaster/Commentator at Harris Media Services LLC.