Summary
Overview
Work History
Education
Skills
Languages
Accomplishments
College Clubs
Timeline
Hi, I’m

Carson Borbon

Astoria
Carson Borbon

Summary

Proven ability in copywriting, campaign building, and a knack for constructing creative solutions to marketing and communications has allowed me to develop skills that are welcomed in any team. Strong focus in the cosmetics industry, specializing in product, trade/retail, and consumer-facing marketing.

Overview

6
years of professional experience

Work History

Coty US
New York

Brand Marketing Manager
03.2023 - Current

Job overview

  • Responsible for managing multiple brands (9+) across a variety of retailers, both mass and prestige, that include Walmart, Ulta, JCP, Rite Aid, CVS, Walgreens, Amazon, etc.
  • Proficient in marketing finance and reporting to help understand and leverage business (i.e., P&Ls, R&Os, pricing, forecast, YOY planning, etc).
  • Proficient in Nielsen and data reporting to understand the monthly market landscape to maintain competitiveness.
  • Local campaign building, specifically U.S. strategy to leverage business across multiple brands (ex. leading and executing the launch of Vera Wang Love Fragrance)
  • Lead vendor relationship meetings to pitch products and unlock opportunities.
  • Proficient in leading and speaking in front of C-suite executives during monthly calls and conferences.

Amorepacific, innisfree
New York

Marketing Specialist (Trade & Brand Marketing)
12.2021 - 03.2023

Job overview

  • Worked with retailers to create effective strategies and elevate business (i.e Sephora, Amazon, etc)
  • VMD coordination & support, PDP building (i.e copy, asset organization, video creation & curation, etc)
  • Lead rating and review generation strategy (ex. Octoly, Abeo, Skeepers)
  • Lead consumer and retailer sampling strategy and execution (e.g.). IPSY, FFF)
  • Coordinate and support brand photoshoots to create one-of-a-kind assets for each campaign.
  • Lead CSR initiatives (ex. Terracycle, Arbor Day Foundation.
  • Lead and create campaign decks with robust strategies and defined brand positioning.

L'Oreal, Ralph Lauren Fragrances (DMI)
New York

Junior Marketing Associate (Global Marketing)
07.2021 - 12.2021

Job overview

  • Support all global markets' needs: influencer vetting, campaign feedback, and press support.
  • Support the global communications team to ensure the organization and execution of DMI initiatives, including budget planning, tracking, purchase orders, talent accommodations, presentation content, etc.

Natura
New York

Marketing Assistant
07.2020 - 07.2021

Job overview

  • Assist in developing and executing social media campaigns.
  • Created copywriting and editorial works for the company blog that aided its PR efforts.
  • Created market briefs and data analysis reports, aiding new product portfolio launches.

Solareum
New York

Digital Marketing & E-commerce Intern
08.2019 - 07.2020

Job overview

  • Utilized CRM software via Zoho Suite to develop strong reports and proposals.
  • Helped with marketing copy, asset creation, and execution of media strategy via Google Ads.

Education

Baruch College
New York, NY

Master of Science from Marketing
07-2025

University Overview

  • Concentration in Digital Marketing
  • Courses included proficiency in business statistics, analytics, SEO, consumer behavior, and digital marketing strategy

CUNY School Professional Studies/Graduate Center
New York, NY

Bachelor of Arts from Digital Communications And Media
12-2020

University Overview

  • ACE Scholar.
  • Degree focus in Journalism and Marketing.
  • Graduated Summa Cum Laude with a 3.96 GPA.
  • Graduated with a full scholarship and fellowship at CUNY SPS, registered under CUNY Graduate Center, to complete BA degree.
  • Attended Baruch College, Sep 2016-Dec 2018, majored in Journalism and Communications.
  • Attended Hunter College, Sep 2014-Dec 2015, majored in Media Studies.

Skills

  • Google Suite: Docs, Sheets, Forms, Slides, Ads
  • Microsoft Suite: Excel, Word, PowerPoint, OneDrive
  • Hootsuite, Sprout Social, Buffer, Zoho Social, and Later
  • Canva
  • Instagram/Facebook Business Manager
  • Adobe Photoshop, InDesign, Spark, Illustrator, Premiere
  • Shopify, Wordpress, Wix

Languages

Tagalog
Full Professional

Accomplishments

  • ACE Scholar at CUNY SPS
  • ICI Fellowship Award (CUNY 2020)
  • Salutatorian of QHST (2014)

College Clubs

Baruch College | FUSION (Filipinos Uniting Students in Other Nations) | Internal PR

  • Communicated with all student clubs to establish relationships that helped create successful events.
  • Handled all membership and signatures for event sponsorships that raised awareness.

Hunter College | POH (Pilipinos of Hunter) | Internal PR

  • Managed member retention and recruiting events that helped increase club budget.

Timeline

Brand Marketing Manager

Coty US
03.2023 - Current

Marketing Specialist (Trade & Brand Marketing)

Amorepacific, innisfree
12.2021 - 03.2023

Junior Marketing Associate (Global Marketing)

L'Oreal, Ralph Lauren Fragrances (DMI)
07.2021 - 12.2021

Marketing Assistant

Natura
07.2020 - 07.2021

Digital Marketing & E-commerce Intern

Solareum
08.2019 - 07.2020

Baruch College

Master of Science from Marketing

CUNY School Professional Studies/Graduate Center

Bachelor of Arts from Digital Communications And Media

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