Summary
Overview
Work History
Education
Skills
Other Work Experience
Accomplishments
Timeline

CARSON CROSS

AUSTIN,TX

Summary

Sales professional with 5+ years of experience driving growth for businesses through digital marketing, SEO, and lead generation. I’ve built pipelines from scratch, led tailored demos, and closed deals by focusing on each client’s specific needs. My sales style is consultative and relationship-focused, backed by strategy and data. I’m committed to hitting goals while helping clients achieve long-term success.

Overview

7
7
years of professional experience

Work History

National Account Executive

Olly Olly
01.2025 - Current
  • Closed new business across digital marketing and SaaS services, helping SMB clients grow through SEO, Google Business Profile optimization, and lead generation tools.
  • Managed full-cycle sales: cold prospecting (70–80 calls/day), discovery, demo, follow-up, and closing.
  • Collaborated with sales leadership to improve pitch strategy and overcome objections.
  • Maintained detailed pipeline activity and forecasting in HubSpot CRM.

Account Executive

Twiz Marketing
07.2021 - 07.2023
  • Sold SEO, web, and lead-gen solutions to small and mid-sized businesses nationwide.
  • Delivered customized pitches and proposals, leading to a 30%+ close rate across all lead types.
  • Performed SEO audits and collaborated with internal teams to improve site traffic and keyword rankings.
  • Surpassed sales targets consistently through email, cold calling, and LinkedIn outreach.
  • Tracked and reported client performance results using Google Analytics and CRM tools.

Sales Development Representative (SDR)

Marz Collective
09.2018 - 06.2021
  • Generated qualified leads via 100+ outbound cold calls/day, email sequences, and social outreach.
  • Booked discovery calls and demos for senior reps, contributing to a 40% increase in pipeline volume.
  • Supported outbound messaging script development, improving conversion and appointment rates.
  • Maintained clean CRM data for handoffs, follow-up, and reporting across the sales team.
  • Crafted persuasive sales pitches to communicate value of company products and services.
  • Increased sales leads by implementing targeted outreach strategies and personalized followups.

Education

Bachelor of Arts - Communication

St. Bonaventure University, Olean, NY

Skills

  • Sales & Strategy: Cold Calling
  • Discovery & Demos
  • Closing
  • Objection Handling
  • Pipeline Management
  • HubSpot
  • Sell Fire
  • Upselling & Cross-Selling
  • Digital Marketing Knowledge: SEO Audits -Keyword Research- Google Business Optimization -Website Traffic Analysis
  • Social Media Campaigns
  • Google Analytics
  • Communication & Execution: Client Relationship Management
  • Data-driven decision making
  • Account management

Other Work Experience

Experience Outside of Sales

Teacher
Lake Travis Independent School District – Austin, TX | Aug 2023 – Aug 2024

  • Delivered customized instruction, managed classrooms, and built positive relationships with students and parents.
  • Adapted communication styles and learning strategies—skills directly transferable to sales conversations and presentations.
  • Developed strong time management and multitasking ability under high-pressure conditions.

Accomplishments


  • Team Captain, St. Bonaventure University Rugby – 2021 Division 1 National Championship; recognized by the New York State Senate for leadership and athletic excellence.
  • Mission Work in Port-au-Prince, Haiti – Spent multiple weeks volunteering on the ground, supporting local communities and development efforts through hands-on service.
  • Camera Operator for ESPN Live Coverage – Worked on live and recorded sports productions, gaining real-world media experience in professional broadcast environments.

Timeline

National Account Executive - Olly Olly
01.2025 - Current
Account Executive - Twiz Marketing
07.2021 - 07.2023
Sales Development Representative (SDR) - Marz Collective
09.2018 - 06.2021
St. Bonaventure University - Bachelor of Arts, Communication

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