Carson DeWeese

• Develops and executes comprehensive marketing and sales strategies for health-focused brands, aligning with specific goals and demographics.
• Conducts market research and competitor analysis to extract key insights, presenting valuable opportunities for clients in marketing and sales.
• Collaborates with clients to refine brand messaging and creative elements.
• Leads creative and content development, overseeing impactful marketing campaigns, including company rebrands, strategic input for an at-home testing startup, and overseeing optimal lead generation through paid media.
• Experience working cross-functionally among internal and external teams on complex projects and creative ideas that transformed client's businesses.
• Analyzes sales and marketing metrics, providing regular reports for campaign evaluation and enhancement.
• Stays informed about industry trends, emerging technologies, and best practices, integrating knowledge into innovative campaign strategies.
• Cultivates robust client relationships, serving as the primary point of contact, delivering exceptional customer service in marketing and sales contexts.
• Collaborates closely with the CEO and COO to improve internal workflows, playing a key role in implementing ParkerWhite's project management system.

• Contributed to annual revenue goals by pioneering new accounts and upsell opportunities that drive key business goals.
• Provided excellent customer service by maintaining awareness of each account's status, performance dynamics, and conflicts.
• Developed product concepts, presentations, brand messaging, and public relations strategies for clients in both the B2C and B2B spaces.
• Worked in a consultative capacity with C-level clients on the precise execution of marketing campaigns and brand strategy.
• Awarded the ‘Committed to Lifelong Learning' annual award, presented by the CEO, for continuously attending corporate workshops, finding ways to improve internal processes, and creating a book club to discuss common challenges within the workplace and how to overcome them.

• Became the primary contact for an info-marketing based business unit, comprised of over 1,900 clients, and increased the Net Promoter Score (NPS) from 20 to 41.
• Led process improvement and problem-solving efforts to create standard procedures and escalation policy for customer support team.
• Delivered expert support and counsel to independent promotional product distributors focused on boosting sales and gross profits.

• Monitored metrics and developed actionable insights to improve efficiency and performance.