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Carson Fassett
San Diego,CA
Summary
Proven high-ticket sales closer with $4.25M+ in revenue generated through outbound-led commercial deals across solar, real estate, and B2B services. Skilled in full-cycle sales, complex negotiations, and building long-term, high-value client partnerships. Known for exceeding quotas, driving deal velocity, and leveraging CRM and AI tools to boost close rates and streamline pipeline management. Thrive in fast-paced, target-driven environments and actively seeking a high-performance closing role where I can bring relentless energy, revenue impact, and a results-first mindset.
Overview
5
5
years of professional experience
Work History
Commercial Solar Sales
SolarTech
03.2023 - Current
- Closed $4.25M+ in commercial solar contracts through outbound lead generation, targeting office, industrial, and multi-family property owners across Southern California.
- Negotiated complex deals ranging from $250K to $4M with C-level executives and commercial property stakeholders, ensuring favorable contract terms and high client satisfaction.
- Built and maintained a robust referral network, partnering with 15+ property management firms through industry events and relationship-driven outreach.
- Managed a sales pipeline of 75+ active clients and 20+ affiliate partnerships, using CRM tools to track progress, forecast revenue, and prioritize high-conversion opportunities.
- Trained and mentored 4 new sales reps, developing onboarding materials and shadowing processes that accelerated ramp time and improved team-wide closing rates.
- Boosted close rate by 15% by integrating AI-driven sales tools, automating follow-up sequences, and refining outreach scripts.
- Collaborated with marketing and operations teams to align lead generation campaigns with sales goals, improving lead quality and shortening the sales cycle by 12%.
- Identified high-opportunity verticals within the EV charging space, driving an additional $210K in revenue and delivering added value to existing solar clients.
Sales Co-Founder
Mastiff Moving
11.2021 - 03.2023
- Doubled annual revenue from $200K in 2022 to $400K in 2023 through strategic sales initiatives and improved lead conversion.
- Closed 7+ inbound leads per week via virtual sales calls and video walk-throughs, consistently surpassing monthly revenue goals.
- Secured high-value affiliate partnerships with organizations including Coldwell Banker, SD Legion, and leading real estate groups.
- Expanded team from 4 to 22 employees and purchased 3 moving trucks.
- Implemented AI-driven CRM software, improving lead response time, tracking efficiency, and sales pipeline visibility.
Hiring Talent Partner
Wimbush & Associates
01.2020 - 11.2021
- Generated $617K in revenue by placing high-performing legal talent with top-tier law firms across Southern California.
- Maintained high-volume outreach strategy, averaging 200+ cold calls and 2.5+ interviews daily to drive consistent candidate pipeline growth.
- Led team of 4 recruiters, conducting weekly sales coaching sessions, cold call roleplays, and performance reviews to improve team output.
- Managed 150+ active candidates and 50+ client accounts, overseeing full recruiting lifecycle from sourcing to placement.
- Built strong long-term relationships with law firm hiring managers and candidates, resulting in repeat business and referral growth.
- Created and implemented cold calling script and optimized team efficiency with customized AI-powered CRM.
Skills
1 Quota Attainment & Revenue Generation
2 Full-Cycle Sales Management
3 High-Ticket Negotiation
4 Objection Handling & Closing
5 Relationship-Driven Selling
6 Outbound Prospecting
7 Consultative Selling
8 CRM & Sales Automation Tools
Accomplishments
- Closed $4.25M+ in commercial solar sales in 18 months through outbound prospecting and high-stakes negotiations.
- Doubled annual revenue for Mastiff Moving from $200K to $400K within one year.
- Generated $617K in recruiting revenue through strategic talent placement in the legal sector.
- Increased close rate by 15% using AI-driven tools and automation techniques.
- Identified new vertical in EV charging space, generating $750K+ in additional revenue for SolarTech.
Interests
Timeline
Commercial Solar Sales
SolarTech
03.2023 - Current
Sales Co-Founder
Mastiff Moving
11.2021 - 03.2023
Hiring Talent Partner
Wimbush & Associates
01.2020 - 11.2021
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