CARSON RITCH
Denver,CO
Summary
Seasoned marketing professional offering 8 years of related experience, results-driven approach and dedication to achieve remarkable client results. Leads routine operations and special projects for new and established customers. Achievements include developing, revamping and strengthening campaigns to drive revenue growth.
Overview
8
8
years of professional experience
Work History
Senior Strategist
HAWKEYE AGENCY
04.2022 - 09.2023
- Provided multichannel marketing strategy for renowned brands like DiGiorno, Pella Windows and Doors, Fannie Mae, TD Ameritrade, Schwab, and Flagstar Bank
- I lead the creation and conceptualization of content, channel, and messaging strategies, while conducting in-depth analysis of marketing data to derive insights and findings
- Additionally, I excelled in developing multichannel customer journeys for onboarding, retention, and sales efforts
- By offering guidance and thought leadership to account team members, I contributed to the overall improvement and streamlining of our ways of working.
Senior Analyst, Project Success
LUCID
01.2021 - 03.2022
- Responsible for conducting over 50 complex market research campaigns each quarter for major companies such as Ford, Hulu, and Samsung
- I served as the main point of contact and project manager, overseeing market research studies across various marketing channels, including digital, TV, and OOH
- By consistently surpassing quarterly personal goals and mentoring new hires, I contributed to revenue growth and the development of a knowledgeable and skilled team.
Content Marketing Manager
WINE AWESOMENESS
04.2020 - 08.2020
- Oversaw the ecommerce strategy and email communication
- I played a key role in boosting the referral program and post-purchase email communication, resulting in improved campaign performance analytics
- By revamping the live chat customer service system, I significantly increased customer satisfaction
- Additionally, I researched, created, and implemented impactful written product content across various channels, and led a successful email redesign that elevated open, click, and conversion rates.
Digital Marketing Coordinator
TULANE UNIVERSITY
08.2018 - 03.2020
- Played a crucial role in a university-wide research fundraising campaign that raised over $1 billion
- Managed online distribution of Alumni Relations programming and event activities
- Spearheaded content and scheduling strategy for alumni event emails
- Created and managed alumni infographics
- Provided front-end web design assistance and maintenance for the Tulane Alumni Association website.
Ecommerce Manager
WINE AWESOMENESS
08.2017 - 07.2018
Special Projects Coordinator
WINE AWESOMENESS
01.2017 - 08.2017
Graphic Design Intern
WINE AWESOMENESS
09.2016 - 01.2017
Graphic Design Intern
GMC ADVERTISING AGENCY
10.2015 - 05.2016
- Created visually appealing designs for client materials and social media advertisements
- Collaborated in creative discussions to generate engaging ideas
- Participated in client meetings and strategy sessions.
Education
Bachelor of Arts - Graphic Design
LOYOLA UNIVERSITY NEW ORLEANS
NEW ORLEANS, LA05.2016
Skills
- Email Marketing
- Product Management
- Go-to-market Strategy
- Mergers and Acquisitions
- Online Merchandising
- Rich Media Creation
- Copywriting
- Project Management
Relevant Systems
- Salesforce
- Google Analytics
- Magento
- HTML & CSS
- SQL
- Mailchimp (and other ESPs)
- IModules
- Cortex Retention Science
- BeePro
- Adobe Illustrator
- Adobe Photoshop
- Adobe After Effects
- Adobe InDesign
- Microsoft Office Suite
Timeline
Senior Strategist
HAWKEYE AGENCY
04.2022 - 09.2023
Senior Analyst, Project Success
LUCID
01.2021 - 03.2022
Content Marketing Manager
WINE AWESOMENESS
04.2020 - 08.2020
Digital Marketing Coordinator
TULANE UNIVERSITY
08.2018 - 03.2020
Ecommerce Manager
WINE AWESOMENESS
08.2017 - 07.2018
Special Projects Coordinator
WINE AWESOMENESS
01.2017 - 08.2017
Graphic Design Intern
WINE AWESOMENESS
09.2016 - 01.2017
Graphic Design Intern
GMC ADVERTISING AGENCY
10.2015 - 05.2016
Bachelor of Arts - Graphic Design
LOYOLA UNIVERSITY NEW ORLEANS
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