Carson Schlegel
Clermont,FL
Summary
Highly motivated, self-starter seeking a position in social media or digital marketing. Energetic and eager to apply learned and applied skills in a business setting. Offering excellent organizational and communication skills. Detail-oriented and driven to meet aggressive deadlines and accomplish goals.
Overview
2
2
years of professional experience
Work History
Media Director
Power Baseball
Oakland, FL
01.2022 - Current
- Develops monthly social media calendar, which includes scheduling email blasts, social media posts, digital marketing campaigns and website updates.
- Analyze and present on social media and online marketing campaign results to administration.
- Produced 175, two-minute, high school student athlete recruiting videos in 10 weeks.
- Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic.
- Work with department personnel to deliver brand consistency in social media messages.
- Handle external communications with media and public relations professionals.
- Strengthen content through proofreading and editing.
- Proficient in Premiere Pro multiple camera editing.
- Create and reformat content across various social media and digital platforms.
- Work within tight deadlines from administrative team and independently implement quick, creative editing decisions to maintain high quality of work.
- Regularly compile video, audio, still imagery and motion graphics for creative and informational multimedia projects.
- Engage relevant industry influencers to build brand awareness.
- Coordinate with producers and on-air talent to create program content, new ideas and segments for podcasts.
Social Media Director
College Indoor Summer League
Oakland , FL
06.2022 - 08.2022
- Capitalized on freelance opportunity to provide social media leadership for travel baseball organization for three months.
- Film live-action videos of games and workouts using DSLR cameras.
- Generate substantial improvements to click rates, follower counts and overall engagement with clear and focused strategies on business's Instagram, Twitter, and TikTok accounts.
- Edit video to fit format of each social media channel on Adobe Premiere Pro using audio and added essential graphics to further enhance stories.
- Analyze and report on social media and online marketing campaign results to owners.
- Increase customer engagement through social media.
Social Media Specialist
Vedder Holsters
Mount Dora, FL
06.2021 - 01.2022
- Developed and scheduled new daily post and email content for product line in alignment with key marketing strategies and new product release calendar to increase customer engagement.
- Produced company's first ever weekly quiz on social media and was responsible for researching and developing subsequent weekly quiz content. Produced excellent results.
- Created and managed quarterly social media calendar, which included scheduling social media posts, email blasts and marketing initiatives. Responsible for re-purposing existing web content in social space.
- Analyzed and reported on social media and email marketing monthly performance analytics to leadership. Created data-driven decisions for future marketing strategies.
- Launched company's first ever TikTok video and developed on-going TikTok video strategy.
- Monitored advancements in social media/digital marketing technology, and worked with marketing teams to adopt new platforms and facilitate integration into marketing plans.
- Three months into employment, asked to take on responsibility of the Klayvio email platform.
- Responsible for monitoring comments to social media posts and providing brand consistent response within three hours.
Intern
Varsity Sports Network
Orlando, Florida
05.2021 - 06.2021
- Developed social media strategy for Twitter, Instagram and Facebook.
- Created company's TikTok account and was able to gain 300 followers within first two weeks by identifying engaging content.
- Edited pre-existing content on Adobe Premier and repurposed for TikTok.
Intern
Lander Sports Media
Greenwood, SC
08.2020 - 12.2020
- Compiled extensive list of statistics for use on various Lander sports social media assets.
- Published creative content on Facebook, Instagram and Twitter.
- Contributed athletic content and story ideas for Lander University website.
- Managed multiple projects with tight deadlines.
- Applied extensive experience using Adobe Premiere and Adobe Photoshop to develop multimedia presentations.
Intern
BPD Advertising
Boca Raton, FL
07.2019 - 08.2019
- Engaged in creative brainstorming sessions for the development of health system brand advertising campaigns.
- Participated in strategic marketing planning meetings that developed plans to drive volumes for various healthcare clients.
- Took advantage of every opportunity to assist on projects and shadow different team members to learn inner workings of an agency.
- Developed strategic thinking and analytical skills needed for future career.
Education
Bachelor of Science - Mass Communications And Media
Lander University
Greenwood, SC05.2021
Skills
- Proficient in Adobe Premiere Pro
- Strong strategic problem-solver
- Collaborative team player
- Goal-oriented self-starter
- Social media engagement experience
- Strong presenter
- Resourceful researcher
- Deadline-driven multi-tasker
Accomplishments
- Graduated Cum Laude, GPA 3.7
- Dean's List Honoree, 8 semesters
- Student Scholar Athlete for 4 years
- Awarded All-Academic Team by the Peach Belt Conference
Timeline
Social Media Director
College Indoor Summer League
06.2022 - 08.2022
Media Director
Power Baseball
01.2022 - Current
Social Media Specialist
Vedder Holsters
06.2021 - 01.2022
Intern
Varsity Sports Network
05.2021 - 06.2021
Intern
Lander Sports Media
08.2020 - 12.2020
Intern
BPD Advertising
07.2019 - 08.2019
Bachelor of Science - Mass Communications And Media
Lander University
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